I leaned in front of the TV, watching the shining stars on the stage, and I couldn't help but feel a feeling in my heart. CCTV Spring Festival Gala is not only a program, but also a witness to China's business changes. Every year, merchants are rushing to this stage like a racehorse, competing to raise bets, wanting to win greater ** and conversion value.
In the 2024 CCTV Spring Festival Gala, major companies are doing their best. JD.com took advantage of the situation to increase the size and give away 100 cars, wanting to attract attention with benefits; Xiaohongshu has played the exclusive right, hoping to use the program to promote e-commerce to test the waters. This kind of business war reminds me of the toy shootout when I was a child, each occupying a different stronghold and fighting for the ownership of victory.
Recalling the second CCTV Spring Festival Gala in 1984, Kangbasi became the first sponsor in history with 3,000 clocks loaded in a truck. At that time, the business world seemed to be still exploring and groping, and I didn't know what kind of drama this business war would turn into. Kangbas may have been like me back then, picking up a gun and embarking on an unknown journey.
With the pace of reform and opening up, China's business map has gradually become clearer. From the "old three" to the Internet trendsetters, each sponsor is like a character, interpreting their own story on this huge commercial stage.
In the 1990s, He Xiangjian changed his name to Midea Electric and boldly entered the air conditioning market, which was precisely because of the development trend of China's economy. Liu Chuanzhi founded Lenovo and Wang Shi founded Shenzhen Modern Science and Education Instrument Exhibition and Sales Center, both of them are pioneers in the business community, writing a new chapter in China's business with practical actions.
The sponsors of the CCTV Spring Festival Gala are constantly changing, but the tacit understanding between business and CCTV is getting deeper and deeper. From Kangbas to JD.com, from Xiaohongshu to **, every sponsor is looking for common ground with CCTV and striving to make their own brand voice on this stage.
At the same time, the rise of Internet companies has also left a strong mark on the CCTV Spring Festival Gala. WeChat red envelopes, Alipay Jiwufu, Kuaishou e-commerce ......These Internet giants have appeared in an unprecedented manner, changing the business pattern of the Spring Festival Gala and changing our consumption habits.
In the Spring Festival Gala in 2024, JD.com and Xiaohongshu will once again compete to raise bets, wanting to seize the commanding heights of business. This business war is not only a competition between technology and capital, but also a witness to consumption upgrading. On this stage, every enterprise is striving to pursue its own value, and it is also witnessing the vigorous development of China's business.
In retrospect, the relationship between business and CCTV seems to be a grand game, and every sponsor is a player in the game, using their own wisdom and courage to create their own legend on this stage. With the passage of time, the business situation has changed, but the CCTV Spring Festival Gala, as the largest cultural feast in China, will always be the goal pursued by businessmen, and will always be a witness to China's commercial development.
Jianghu Spring Festival Gala painting, the vicissitudes of commercial history. Jingdong gives a car gift, and Xiaohongshu adds fragrance. The bell of Kangbas rang, and the market was tested. He Xiangjian, the beauty of entrepreneurship. Kuaishou red envelopes fly, and Douyin pushes e-commerce. Jingdong Spring Festival Gala dance, Xiaohongshu is full of venues. The business tide has ups and downs, and CCTV has a long history.