Messi, an eight-time Ballon d'Or, an eight-time World Footballer of the Year, and the winner of the 2022 Qatar World Cup, has not been in a good situation recently. Originally, with his strength, achievements and popularity accumulated over the years, it was enough for him to win the title of the first person in active football, but now he is "gone". The 37-year-old Messi is likely to fall into a situation of late age at the end of his career, and the reason for this is well known, that is, because during the trip to Miami International Hong Kong, China, Messi refused to play, refused to shake hands, and his attitude was extremely arrogant. But less than 48 hours later, Messi chose to play during his trip to Japan, and even before he arrived in Japan, he had already filmed a short film for Japanese fans, and such a double-standard behavior has already caused public outrage.
Although the organizers have promised to refund half of the cost to the fans, it is clear that this incident has not been solved with funds. Regarding this incident, Messi and Miami International Club chose to avoid the important and take it lightly, without any expression, and Chinese fans did not feel a trace of sincerity from beginning to end. Argentina was the first to speak out for Messi, and they were angry first, scolding the fans for why should they blame a player who is injured and can't play? Coupled with Messi's arrogance and rudeness, this incident has been constantly fermenting and escalating.
After the escalation of events, a series of chain reactions followed. The Chinese Football Association also canceled the relevant cooperation with the Argentine Football Association and canceled the friendly match held by the Argentine team in Hangzhou in March; The major ** also deleted the report about Messi. In addition, the major brands originally hoped to cooperate with Messi, but now they are also in a wait-and-see attitude, after all, no one dares to take the risk of signing a contract with such a person. However, there is still a "head iron", that is, Messi's endorsement of J&T Express, just when the major brands chose to be silent, the brainless voice of J&T made netizens boycott.
Netizens left a message to J&T, hoping that they could terminate their cooperation with Messi and terminate the endorsement contract, otherwise they would refuse to accept J&T's express delivery in the future. However, the attitude of J&T is also arrogant, responding to netizens: "The earth turns away from anyone, and J&T is not inferior to you." Such an attitude has also caused an uproar, and many netizens have expressed their dissatisfaction with J&T, and even have begun to shout the slogan of refusing to accept J&T Express. At the same time, J&T's account was also "attacked" by netizens, and J&T was boycotted by the whole network overnight, and this attitude was also very infuriating. However, in order to save its reputation, J&T explained that the previous toughness was not the official intention of J&T, but the personal behavior of its franchisees, and bluntly said that the matter had been reported to the police.
J&T suffered serious resistance and had to come out to make a statement, but Messi did not say anything. With Messi's current value and his attitude, he doesn't care about terminating the contract with the brand, even if he doesn't advertise or endorse the contract, he can live a good life. However, with the continuous escalation and fermentation of this incident, Messi's personality has completely collapsed, and he may also "reap the consequences" at the end of his career.