The sign of tea and color has become like this? 
As we all know, the logo of the tea face is a picture of a lady holding a fan, and the background is the traditional window flower pattern that constitutes the word "tea"; And now the logo printed on it, a stickman?! 
As for the sign of tea and pleasantness, why did it become like this? Look out the text underneath the sign"The official work of the small master is on the wall"., and you understand. This is a new hand-painted logo collected from netizens, and Chayan Yuese also selected some works to print on the periphery and packaging bags. 
This activity started with the solicitation and has been on the wall all the time. 
This logo is playing my work status. 
Netizen comments:
The last one is "Strange Tales from the Sky", and this one is "Zombie Bride". 
***hooray）
This is the most abstract! This kind of subversion of the original, unserious logo image, in line with the aesthetic interest of young people. In recent years, logo marketing has also been played by major brands, basically, brand logo marketing is divided into the following three types:Marketing Communications
As a level 10 player who plays logo marketing, Heytea often uses logo as one of the means of marketing and publicity. For example, in order to promote its own canned drinks, Heytea secretly changed the cup in the logo to a canned bottle, and then arrogantly called everyone to come and see it.
When Heytea co-branded "Menghualu", he changed the logo image villain to an ancient costume, and also drew a villain of Zhao Paner.
Values outputAs a visual identity of consumers to the brand, the logo is also one of the mediums for the brand to communicate with consumers. During the epidemic, in order to remind everyone to maintain social distancing, McDonald's once temporarily separated its m, in order to care for and remind the public to keep their distance.
On Earth Day one year, a new logo was launched, replacing the bear's paws in the previous logo with the footprints of six rare animals, and the footprints gradually disappeared, reminding people of the importance of protecting the earth's species and environment.
Consumer interactionThe impact of the logo of this tea and pleasant color belongs to the interaction with consumers.
Externally, there are many brand activities to solicit image design from consumers, and Heytea has also officially announced that it has "co-branded" with fans and launched the "Ah Xi Full Body Portrait Collection Competition".
However, in addition to the solicitation, the logo was also really printed. On the one hand, this kind of design solicitation is an interaction with consumers, and the work is printed out with a pleasant face, which is a respect for consumers;
On the other hand, such a setting also buries a small easter egg on the packaging, giving consumers a sense of surprise and fun.
From these cases, we can also see that the significance of logo to the brand is not only a visual symbol that carries the brand culture, but also a communication symbol, showing more possibilities in the marketing of different brands. As an important part of the brand image, the design of the logo is crucial to the success of the brand. A good logo can convey the core concept, values and characteristics of the brand, and help the brand stand out from the competition. However, with the advent of the digital age, the way brands communicate is constantly changing, and the design of logos needs to keep pace with the times.
In the digital age, people pay more attention to personalization and uniqueness, and their brand perception is more dependent on social networking and online communication. Therefore, the design of the logo needs to pay more attention to simplicity, easy recognition and malleability. A simple logo is easier for people to remember and recognize, and it is also easier to display on different media and platforms. At the same time, the design of the logo also needs to take into account its malleability in social ** and online communication, so that it can remain clear and beautiful on different sizes and media.
In addition, the digital age has also brought more channels and ways of communication. Brands no longer rely solely on traditional advertising communication methods, but rely more on social **, content marketing, word-of-mouth communication and other methods. Therefore, the design of the logo also needs to take into account its applicability in different communication channels, so as to better convey the image and value of the brand.
The digital age has put forward higher requirements for logo design. A good logo not only needs to be concise, recognizable, and malleable, but also needs to take into account its applicability across different communication channels. Only in this way can we better convey the image and value of the brand and lay a solid foundation for the success of the brand.