Taste a cup of fragrant tea, the tea soup is fragrant, and feel the charm of life and emotional ups and downs; Flip through an ancient book, where the ink marks flow in depth and shade, and experience the connotation of the intersection of history and culture. Walking into Hu Pingping's "Hu Shi Rong Tea" Cultural Museum, the fragrance of tea and books on the face makes people feel the intersection of historical inheritance and cultural innovation so concretely.
Shanxi is the hometown of Shennong, the ancestor of tea, and Jin merchants are the main participants and promoters of Chinese tea. Hu's Rong Tea is one of the only remaining tea merchants in Shanxi today, and it is also a witness of the Tea Road. Hu Pingping is the eighth generation inheritor of Hu Shi Rong tea, as a "post-60s" new businessman, she has been committed to the excavation, inheritance and development of tea skills and tea culture, "Hu Shi Rong tea making skills" has a history of nearly 100 years, but due to the fault of several generations in the middle, this ancient skill has been hidden in the boudoir unheard. When Hu Pingping was looking for the context of ancestral inheritance, sorting out family trees, and preserving the stele culture, Hu Pingping was determined to inherit the ancestral industry and let this traditional skill shine again. She re-walked the "Wanli Tea Road" and visited well-known tea experts and inheritors of intangible cultural heritage skills across the country. In Jinggu, Yunnan, the Hu's tea mountain base was restored and rebuilt, the ancestral technology of Hu's Rong tea was inherited and innovated, and the unique "South Tea and North System" process was adopted to reconstruct the complete categories of black, red and yellow tea, and the Hu's Rong Tea trademark was applied for registration, and the Shanxi Hu Shi Rong Tea Health Tea Industry was established, so that the ancient Jin tea brand could be reborn.
What is "Southern Tea and Northern Production"? Hu Pingping explained, Hu Shi Rong tea tea from the Yunnan Jinggu base wild survival of more than 300 years of ancient tea trees, they come from the south of the most suitable soil for the growth of tea trees, after the tea picking, transported to the north in Shanxi unique cave for tea making, storage and other professional and technical operations, after strict control and professional research and development, high quality Hu Rong tea can be overnight without tea stains, lasting 60 bubbles, this feature by the tea industry wide attention and recognition. In 2018, "Shouyang Hu's Rong Tea Making Skills" was rated as the municipal intangible cultural heritage of Jinzhong City. In 2019, among the first batch of time-honored brands in Shanxi Province, Hu Shirong tea was on the list. In August 2019, Hu Shi Rong Tea was designated as the designated service unit of the 2nd National Youth Games. The "Hu's Rong Tea" brand has been rated as "Shanxi Province Assured Food Brand" for five consecutive years.
At present, Hu's Rong Tea has a set of production, processing, sales, scientific research as a whole, involving tea (black tea, black tea, green tea, flower tea, Mao Jian tea, etc.), tea seed oil, wild honey and other research and development, production, sales, base construction, tourism and other tea culture-related industries of modern enterprises, and based on the capital of Jin merchants, radiation of the motherland, has opened direct stores in Taiyuan, Shouyang, Pingyao, in Yuncheng, Chongqing to open franchise stores, and exported to Beijing, Shandong and other places, in the field of national tea enjoys a high reputation.
Respect the ancient is not muddy, innovation does not deviate from the ancestry, development does not forget the roots, tolerance is not self-contained", in the Hu Shi Rong Tea Museum, we saw such a passage. Hu Pingping said that this is the company's corporate culture, and it is also what it has been doing - while inheriting and carrying forward the tea culture, it also brings forth the new, injects new impetus into the tea culture, and uses culture to drive the high-quality economic development of Shanxi Province. Hu Pingping pointed to an antique food box in front of her and introduced to us: "Look, this year, I have jointly developed this latest Jinshang characteristic cultural and creative product with other time-honored brands of Jinshang. The overall design of the box is three-layered, made by the Tang Dynasty lacquerware with the traditional lacquer polishing lacquer solid wood polishing process, Pingyao lacquerware decoration skills have been included in the national intangible cultural heritage list, one of the four famous lacquerware in China, each piece of work can feel the ingenuity of the lacquer maker. The first layer of the interior is put Hu Shi Rong tea, the second layer is placed with the Tang Du Tui Guang lacquer tea set, and the third layer is placed with the Pingyao century-old brand "Changshengyuan" rice wine, the combination of these three products is soaked in the profound heritage of historical accumulation and glows with the brilliance of the new era of innovation and development, a small box carries a strong spirit of ingenuity, they keep the skills, but also memory; What is left is craftsmanship, but also guarding art. The century-old brand has been baptized by the years, and it has brewed a piece of ingenuity. Ingenuity is a kind of focus, a kind of perseverance, and a character that can be passed on.
Hu's Rong Tea is not a family brand of the Hu family, nor is it a company's brand, it is a brand that promotes national tea culture and highlights the self-confidence of Shanxi culture. When it comes to the development vision of Hu's Rong Tea, Hu Pingping is full of confidence: "Since I decided to inherit the Hu Shi Rong Tea Enterprise, I have a belief in my heart: to build a tea brand in Shanxi and create a healthy tea industry. Nowadays, our tea has long been exported overseas, and I am confident that we will continue to carry forward the traditional tea culture and promote the Jin merchant culture embodied in Hu Shi Rong Tea to the international tea industry, so that Hu Shi Rong Tea can realize tea all over the world as soon as possible. ”
This newspaper is a reporter Pei Yanmei
Photo by Du Miao