The fastest way to make money in the world is through wealth transfer, not wealth creation, what does that mean?
The essence of wealth transfer is to make a game, and the essence of doing a game is to put the money in the public's pocket into your own pocket legally and compliantly. Listen to this story if you don't believe it:
In ancient times, there was a merchant who opened a large antique shop, one day, a scholar came to the store and told the boss: I am going to catch the exam, here are two pieces of porcelain and an antique fan, it is not convenient to carry, I want to put it in your shop, I can give you 50 silver storage fee, you can also help me sell, if someone is willing to buy, he must sell these three pieces together, a total of 2,000 taels of silver.
The owner of the antique shop looked at the antiques and found that the porcelain was fake, and it was estimated that no one would buy it, anyway, it was just a deposit, and he could get 50 taels of silver, so he agreed to the scholar's request. A few days later, a richly dressed clerk came to the store with his granddaughter, turned left and right, and told his granddaughter some professional antique knowledge by the way, and suddenly looked at the antiques left by the scholar in the corner, and did not move.
The owner of the antique shop hurriedly stepped forward and asked: "This lord, what do you need, do you have a fancy for this porcelain?" The clerk answered: Does your antique store sell fakes?
As soon as the boss heard that, good fellow, there was a knowledgeable person, so he hurriedly explained: These two porcelain and fans were left by others and deposited here for sale.
At this time, the staff picked up the fan next to the porcelain, continued to admire it for a while, turned his head and said to the boss: This fan is also fake, it's just. Well, I'm willing to pay 250 taels for this fan.
The boss thought to himself: Spending a lot of money just to buy fakes, is there really anything special about this fan? While returning to the staff: This fan is to help customers **, if you want to buy, you can only buy two pieces of porcelain and a fan together, a total of 2500 taels, after all, the essence of businessmen is to make a profit, if you buy outside, the boss can earn an extra 500 taels. However, after listening to the boss's words, he was very angry and said: This is a fake, as soon as you open your mouth, it will be doubled 10 times, 2500 taels, it is too expensive. As soon as the words fell, the staff left with their granddaughter. The boss was very entangled, and he knew that the price would be lower.
Who would have thought that every other day, the staff would come to the antique shop and bargain with the boss. Half a month later, the staff and the boss traded the fan and two fake porcelain for 2,300 taels. At this time, the granddaughter of the staff member was very puzzled and asked: Grandpa, didn't you say that this fan is fake? Why spend so much money?
The clerk replied: This fan is fake, but the pattern on it is Li Dajia's calligraphy and painting copying Wang Xizhi, and a word is worth a thousand gold.
When the boss heard this, he was surprised: Li is famous in the capital, and one of his paintings can't be bought for 20,000 taels, let alone 2,000 taels. But ** has been negotiated, and the boss is not going back. Just when the boss was embarrassed, the staff said that I was here to visit relatives, and I only had 300 taels on me, I will give you a deposit of 200 taels first, you give me a bill, and the remaining 2100 taels will be given to you in 10 days; If I do not return within ten days, the 200 taels of silver are yours, and you have no loss; If you sell it to someone else halfway, you need to compensate me for double the loss, that is, 400 taels of silver, and the owner of the antique shop readily agreed! The owner of the antique shop thought to himself: After waiting for the staff to leave, he will find a relationship to send the fan to the capital for appraisal and appraisal, if it is really the calligraphy and painting of the Li family, even if I breach the contract, I will resell **.
However, at this time, the scholar suddenly came back and wanted to take away the fan stored here, and when the boss heard it, he immediately panicked and wanted to leave the fan to make a lot of money, so he could only buy it, so the boss spent 2000 taels to buy these three antiques, and the scholar took the money and left! The boss thinks he can make a lot of money now! The man who had wanted to pay the deposit never came back. A few days later, someone saw the staff outside with their granddaughter and the scholar leaving in a carriage. This is the highest level of the game, the scholar spent 50 taels and earned 2,000 taels, a proper empty glove white wolf!
So why is the gap between the poor and the rich getting wider?
It's not about chance, it's about thinking. If you have 100 million cognition, you can do 100 million, and if you only have 10 million, you can only do 10 million.
So it's not that business is not doing well now, but that the boss's cognition can't keep up with the development of the times. Now that the era of doing business to make the difference is over, the future is to earn cash flow, play with the model, and integrate resources. Whether you are starting a business or have already started a business, this set of business books is recommended to be familiar with, which explains in detail 27 ways to make money, involving more than 30 industries such as catering, hotels, beauty, convenience stores, real estate, etc., and summarizes 108 major business cases, such as: explosive product drainage model, member lock customer model, new community business model, industrial platform model, crowdfunding partnership model, cross-subsidy model, franchise chain model, salary PK mechanism, etc., to help your company find n profit growth points, Break the traditional business dilemma! Follow me and learn business thinking that can be implemented to make it easier for you to make money!