ApplesThe recent problems faced by the company should not be underestimatediphonesales continue to decline, which makes itApplesCEO Tim Cook couldn't sit still. The analysis proves that this is mainly due to ChinaMobile phonesThe rise of brands in the high-end market. ChinaMobile phonesBrandsHuaweiwithXiaomiIt becameApplesThe most direct competitors, in the domestic market, they are constantly seizingApplesmarket share. HuaweiDependentmate60The hot sales quickly rebounded to the domestic marketMobile phonesFirst place in the market, whileXiaomiAlso by virtue ofXiaomi 14The successful sales occupy the countryMobile phonesThe second place in the market, domesticMobile phonesFirst place in the market. The rise of these two brands letApplesFeeling the tremendous pressure because China isiphonethe largest market yetiphoneSales in the Chinese market did not meet expectations, which was directly causedApplesAt the top end of the worldMobile phonesThe share of the market slipped from 75% to 71%.
In the face of ChinaMobile phonesunder pressure,ApplesI haven't been able to find a good coping strategy. Recently, howeverApplesOfficially, however, a rare price cut was announced, markingApplesPrice reductions have been taken again, which is positive for boosting sales. ApplesAs soon as the news of the price reduction broke, it was undoubtedly good news for Chinese consumers. LoweriphoneThe selling price of 14 was finally letApplesWon China for the first timeMobile phonesThe throne of the first place in the market of the year. This initiative is exactly thatApplesA positive response to the growing demand for price reductions from Chinese consumers.
ApplesThe official price reduction measures have brought a series of positive effects. First of all, by reducing the price,ApplesIt can better drive sales and attract more consumers to buyiphone。For those consumers who were originally discouraged by the high **, the price reduction is undoubtedly a good opportunity, making it easier for them to buy the one they wantApplesProducts.
Secondly, price reductions also help to seize market share and narrow the gap with competitors. With domesticMobile phonesThe rise of the brand,ApplesThe market share in the Chinese market is declining, which is very goodApplesis a serious challenge. Competitive advantage through price reductionsApplesIt is possible to regain some of the lost market share in the Chinese market.
In addition, price reductions also contribute to changeApplesimage in the minds of consumers. ApplesIt has always been known for its first-class style and high quality, and the price reduction has changed this image to a certain extent. Consumers will feel:ApplesIt is more accessible to the people, and the products are more cost-effective, so they are more willing to buyApplesMobile phones
It's important to note, though, that the price reduction isn't just thatApplesYour own measures will also affect the selling price of dealers. Now,E-commerce platformsThe selling price is relativeApplesThe official website is more competitive, often more than 300 yuan lower than the official website, and withApplesThe price reduction of the official website,E-commerce platformsmay further increase the discount to attract more consumers to choose to buyiphone
ChinaMobile phonesThe rise of the brand is:ApplesOne of the main reasons for the decline in sales. DomesticMobile phonesAfter years of hard work, significant progress has been made in the high-end market and is no longer beenApplessuppressed, consumers are also more recognized for domestic productionMobile phonesinnovative advantages. HuaweiwithXiaomiThe success of the case shows that domesticMobile phonesCompetitiveness in the high-end market is constantly improving, rightApplesconstitutes increasing pressure.
HuaweiAs domesticMobile phonesThe leader achieved a rapid recovery. Dependentmate60Hot Sales,HuaweiDomestic from Q4 2023Mobile phonesThe fourth place in the market quickly rose to the first place in the domestic market, and in the first week of 2024, it successfully won the first place in the domestic market. XiaomiAs another domesticMobile phonesThe brand also showed a good performance. XiaomiBy virtue ofXiaomi 14Achieved very good sales results in the countryMobile phonesIt occupies the second place in the market, and at the same time it has become domesticMobile phonesFirst place in the market. However, judging by the data for the first week of 2024,XiaomiThe heat has weakened, resulting inHuaweiBeyondXiaomiBecome domesticMobile phonesThe leader.
It is worth mentioning that ChinaMobile phonesThe brand has also achieved a certain share growth in the global market. HuaweiwithXiaomiAt the top end of the worldMobile phonesThe share of the market has increasedHuaweiincreased from 3% in 2022 to 5%, whileXiaomi's market share even doubled year-on-year, from 1% to 2%. This means domesticMobile phonesCompetitiveness in the global market is also gradually increasing, rightApplesposes an even greater threat.
In summary,ApplesThe main reason behind the decline in sales is ChinaMobile phonesThe rise of the brand, which makesApplesFeel the enormousMarket competitionPressure. In order to cope with the problem of declining sales,ApplesIn a rare move, officials have taken a price reduction measure in the hope of boosting sales through price reductions. DomesticMobile phonesThe rise of the givesApplesBrings a lot of pressure, but at the same time promptsApplesWork harder to launch more competitive products and strategies, constantly competing with competitorsMarket competition。futureMobile phonesThe market will continue to face fierce competition in ChinaMobile phonesThe rise of brands has brought more choice to the market, and this is undoubtedly a good thing for consumers. ForApplesOnly by constantly innovating and meeting consumer needs can we continue to enhance our competitiveness and win the market.