The competition in the new energy vehicle industry in 2024 will come earlier and more intensely than before, with many brands in the domestic market hitting new sales highs, and good news in overseas markets. In the auto market of Australia, Brazil, Israel, Russia and other countries, domestic auto brands, especially new energy vehicle brands, have performed well, and their sales have continued to rise, successfully achieving a good start.
In the Russian market, domestic auto brands continued their strong performance, with a total sales volume of more than 40,000 units in January, with a nominal market share of 50% and an actual market share of 80%. Among the top 10 sales volumes, the second to the ninth are all domestic brands, the first is Lada, which has Chinese elements, which maintains stable growth, and other Chinese brands have a higher growth, with a year-on-year increase of more than 1,500% in Changan. In addition to the traditional car manufacturers Geely, Chery, Changan, and Haval, the ideal monthly sales of the new forces reached 1,741 units, and the corresponding share of Korean car brands continued to be **.
In the UK market, where the overall sales of new energy vehicles are average, BYD sold 248 units in January and Tesla sold 1,581 units, which is 6 times that of BYD. Considering that BYD has just entered the British market, it is worth looking forward to how the later trend will be.
In the Australian market, the monthly sales of domestic car brands exceeded 10,000, and BYD's monthly sales in this market surpassed Tesla for the first time. In particular, BYD only sells pure electric vehicles in the Australian market, and its achievements are very golden. MG's sales outpaced Japanese car brands such as Nissan, Honda and Suzuki.
Judging from the single-month data in January, BYD's performance has been remarkable, and there is a view that BYD's export explosion needs to look at the commissioning time of its three self-built ro-ro ships, but considering the actual volume and transportation time of the ship, it may not be as cost-effective as localizing the factory in the regional market. However, due to the complexity of geographical factors, not all regional markets are suitable for domestic auto brands to build factories, and the time required for the localized manufacturing bases that have been announced and built will take longer from construction to actual operation, and it is more prudent to use the two methods in parallel.
In the Brazilian market, BYD entered the top 10 sales of the month, and once BYD officially starts production in the local market, sales are expected to soar.
The Argentine auto market, which is also part of South America, halved its sales in January, and its poor economic performance and chaotic economic policies are hitting its various segments hard.
February** Dynamic Incentive Plan It is worth noting that in the Israeli market, BYD, which is not low-priced, sold more than 3,000 units in January, ranking third, surpassing Toyota. In non-European and American countries, a large number of developing countries and even developed countries such as Israel and Australia, Japanese and South Korean auto brands still occupy the largest market share, and it will take time for domestic auto brands to catch up and surpass them.