A new car once again tested the price of potential customers, but unfortunately they are the only favorite of the current main models.
According to reports, Xiaomi's pure electric car has been licensed, and the insurance cost is shown to be 360,000 yuan, although Xiaomi Group responded that this is only for internal vehicle licensing tests, but the meaning of testing the market is self-evident, previously at the Xiaomi new car press conference, in the face of many fans chanting "90,000."
Nine, nineteen thousand nine", Rebus said on the spot that it is impossible, and now the insurance price of the new car directly reveals the ambition of Xiaomi's pricing, and the benchmark is directly aimed at the mid-to-high-end models.
Different from the disappointment of rice fans, the current field of new energy vehicles in China, has long been a crowd of heroes, the water is in dire straits, many car companies are taking the route of high-end models in the face of losses, but from the perspective of the annual sales of the industry leader - BYD, the most popular four models on the list of the top four models are: Yuan Pius, Dolphin, Song Plus DM-i, Qin PLUS DM-i.
Without exception, these four models are all economic new energy vehicles between 10 and 200,000 yuan, laying half of the Chinese and even world auto market for BYD. It proves that in the current economic environment, the ultimate cost performance is king, and the audience of high-end models is limited, and it is not suitable as the first car for young people.
However, without strong manufacturing capacity and cost control capabilities, most car companies can only fill the huge financial deficit in model research and development through the first model, but this tactic may be difficult to continue, in the next few years, in the field of domestic new energy vehicles, there will be a cruel wave of mergers and acquisitions, and some car companies without technical background and scale capacity strength may disappear.