Course Background:
Talent development is the core competitiveness of enterprises, in addition to having a scientific training system, but also to have a deep grasp and expression of the training content. Training content development is also the most critical step in the implementation of training, and it is also the key to closing the loop. The precipitation of a company's training content also highlights the quality of the company's talent development.
This course sets the benchmark of course development from a business perspective, and puts forward a standard higher than the requirements of enterprises for the logic, quality, and delivery of course development, starting from advantage positioning + value demand + course theme, to course framework + course outline + knowledge map specific practical operation. Let the company's training personnel and course developers get better hands-on.
Course Benefits:1Stimulate the enthusiasm of corporate trainers to engage in training, and better play the value of training from personal advantages;
2.Master the core value output of training for the organization, as well as the demand positioning of the course service participants;
3.Learn the basic logical framework of course design, and continue to deepen the training theme direction in demand scenarios;
4.Master the eight commonly used course content structures, and integrate and benchmark the courses designed by yourself;
5.Understand the basic design logic of course cases, and master the specific design rules and processes of cases and parties;
6.Be able to develop your own course outline and develop training content from the learning of standard design processes such as course theme, course content, course structure, and course side.
Course duration: 2 days, 6 hours per day.
Course Target: Head of Talent Development Training of the Company; The person in charge of the enterprise and the university is responsible for the training of the functional personnel.
Course method: Before class: There will be student questionnaires and pre-class thematic communication to ensure the best match of the course;
During the class: professional value explanation, case dismantling and analysis, practical and interactive development of management tools, accompanied by professional copyright study manuals;
After class: customs clearance homework + lecturer evaluation + development suggestions + learning materials to improve the effect of learning and application.
Course tools: 1 copy of the exclusive questionnaire before the course.
1 copy of the course-specific study manual.
Course Training Effect, Professional Evaluation and Development Proposal", 1 copy exclusive to the course.
50 sets of finished training courseware.
Curriculum Development Template" information package.
Course outline. Introduction: Several aspects of knowledge and competence that must be mastered before the development of training content.
1.What are the organization's requirements for key positions?
2.What are the overall trends and data of corporate training?
3.What are the basic logics and principles of training content development?
Case: Development of the training industry***
Case study: A comprehensive view of the operation of a corporate university and talent development center.
4.What is the value of the training content or curriculum?
The value of training for individuals: personal brand + influence.
The value of training for the organization: from human rule to rule of law + learning organization.
The training content solves problems in four dimensions: cognitive, informational, professional, and emotional.
Case: Liu Run's training content design and understanding of the training objectives in A Brief History of Mankind.
Exercise: Illustrate the value of a course?
Lecture 1: Advantage Positioning - Re-review personal advantages from 0 to 1.
Talent (thinking behavior) Commitment (deliberate practice) = Advantage (perfect performance).
1. Four ways to review advantages.
Method 1: Personal growth input is measured by output.
Method 2: Use the 28 principle to find the most valuable advantage.
Method 3: The personal advantage that can be replicated is the advantage.
Method 4: Personal Values Traceability Table.
Case study: Stefanie Sun's chief designer's aesthetics course.
Case: Innovative integration course of the Classic of Mountains and Seas + Compendium of Materia Medica.
2. Three methods of advantage verification.
Method 1: Use traffic to verify personal opinions.
Method 2: Transform influence expression into business expression.
Method 3: Use market positioning to evaluate business value.
Exercise: What are your personal strengths? What success stories are you building on?
Lecture 2: Value Needs – Define your learner persona and understand their needs in depth.
The purpose of the training is to satisfy: human value and sustainability.
Case: The underlying business logic of Tang Shuo Consulting.
1. Two points of necessity for portraits.
The first point: make the product designed for the user.
The second point: to provide precise products and services.
Case: User portrait positioning in the "Journey of Meditation" project.
2. 10 steps to determine the user portrait of the trainee.
Step 1: FindingTheUsers discovers users.
Step 2: Hypothesis is established.
Step 3: Verifications.
Step4: FindingPatterns to find common ground.
Step 5: ConstructingPersonas constructs a user portrait.
Step 6: Define the scenario.
step7: validationandbuy-in to check the persuasiveness.
Step8: DisseminationofKnowledge Publicity.
Step9: creatingscenariosCreate a storyline.
Step10: On-goingDevelopmentSustainable development.
3. Demand: role + scene.
Case: Portraits of students in the course of Liang Ning, Mi Meng, and Feng Tang.
Discussion + Practice: What are the 3 important characteristics of the main demographic of your course? Who listens to your classes? What do they need?
Fourth, let the delivery of the course match the core needs of users.
1.Think more about a why and dig into the core needs of customers.
Case Study: How to Start Your Why** Circle Thinking.
2.Use a customer empathy map to identify the deep needs of your customers.
Case Study: Performance and Performance, Test and Job Search, Short-term Skills and Long-term Literacy?
3.Use the PDCA management tool to screen out the core key needs of the learners.
Case Study: What are the real training needs of a PR agency?
Discussion: What are three important outcomes of the course you developed that delivered to your learners?
Lecture 3: Determine the theme - find the field you want to deepen and determine the direction of the course theme.
1. Curriculum area = role + scenario + pain point (draft of the subtitle of the future course).
Expression 1: Role + Scene + Pain Point.
Expression 2: Character + Scene.
Expression 3: Role + pain point.
Expression 4: Scenario + pain point.
Expression 5: Role.
Expression 6: Scene.
Expression 7: Pain points.
Case interaction: Meng Fei's expression class.
Second, the formula for the direction of the theme.
What + why
Example: Get the most popular course of the year.
Exercise: Are you responsible for developing the subject direction (subtitle of the course)?
3. Use the golden thread logical thinking to formulate your differentiated course topics.
Golden Line Thinking: Verify whether the course meets the standard line of qualification.
Draft of the main title of the course = role + scenario + pain point.
Course subtitle formula: English = what + why, Chinese = what to use + what to solve.
Case study: "A Year to Ten Years" A Guide to Upgrading Personal Wealth and Influence.
Fourth, the four-step method of formulating the course topic.
Step 1: Decide on the subtitle of the course (what to solve with what).
Step 2: Decide on the main title of the course (a core value).
Step 3: The logic of the subtitle summary of the course is 100% error-free.
Step 4: The main title of the course should have more and more focused resonant cognition.
Case: "Leadership" Leader's Personality and Knowing People and Being Good at Duty.
5. Methods for formulating differentiated topics.
1.Start with the subtitle of the course and do the smallest unit test.
2.Constantly demonstrate the effectiveness of the method and the value of the effect.
3.Sink and refine the dimensions you want to solve (role + scene + pain point).
4.Try to educate clients on course topics (quantitative expression, simple approach, expected effect).
Case: Part of Akiba's lessons.
Discussion + Exercise: Trying to summarize a key word for a core value of course delivery?
Lecture 4: Syllabus Structure: Classical Curriculum Structure and Benchmarking Design.
1. The classical structure of the course.
Pyramid structure.
Case: CITIC Publishing House's "Zhizhong" series.
2. The eight most commonly used structural benchmarks in the course.
Type 1: Circle Chart (Define One Thing).
The second type: dendrogram (classification).
The third type: bubble diagram (which describes the nature and characteristics of things).
Fourth: double bubble chart (comparison and control).
Fifth: flowchart (sequence).
Sixth: multiple flowcharts (cause and effect).
Seventh: Wrapping diagram (partial and whole).
Type 8: Bridge diagram (analogy).
Case: Teacher Fan Deng's "Replicable Leadership", etc.
Exercise: Benchmark the course you develop to a course structure.
3. The layout of the course knowledge content and capacity.
1.Effective expression: 200 50 words min.
1) TED Talk: 18 minutes.
2) Keynote speech: 30-60 minutes.
3) Theme lessons: 60-120 minutes.
4) Standard Course: 180 minutes = 3 hours.
5) Standard training: 360 minutes = 6 hours.
2.Content Ratio Experience (1:6:3).
10% Professional: 60% Case: 30% Method.
Case: Teacher Liu Run's 5-minute business school.
Exercise: Prepare a 18-minute TED presentation framework for your own lesson.
Lecture 5: Course Syllabus - Sort out majors and cases and reasonably incorporate them into the course content.
1. Professional content, from complex understanding to simple understanding, from simple operation to complex operation.
Case in point: Design principles for Apple Enterprise University.
Professional content expression: tools**, etc.
Example: McKinsey Icon Representation Matrix Diagram.
Professional Content Expression Form 2: Use of Words and Phrases.
Case in point: Dictionary of Management Professions.
Professional Content Expression Form 3: Model Formula.
Case study: List of common management tools in the world.
2. The three major categories of case design in the course.
1.Classic case: An upper limit case used to prove one's own theory.
2.Practical examples: to prove that you have hands-on experience.
3.Analogy case: It is used to make the audience understand the logic and awaken the memory point.
Case: "10 Origins of Innovation".
Exercise: What analogy do you use to illustrate the logic of your lesson?
Lecture 6: Professional Output - Design of Course Skills Knowledge Map.
1. The key to curriculum map design.
1.Course maps≠ mind maps≠ content outlines.
2.Course Map = Course Logic = Fang **+
3.Fang** = what to use to solve what.
Case: Teacher Lai Shengchuan's creative course.
Exercise: Try to make a simple skill knowledge map for your lesson.
Second, the design of the depth value delivery of the course.
1.Three keys to course delivery.
Key 1: There must be a high level of relevance, which reflects respect and sincerity for the needs of the learner.
Key 2: Do not impose on others, do not be condescending, and do not falsify.
Key 3: Minimum commitment, maximum degree of delivery.
2.Clarification of the corresponding delivery of the course type.
1) Knowledge payment solves universal problems, listens to learns;
2) Training to solve the problem of homogenization of homogeneous people, and the correct implementation of the party;
3) Consult customized problems, solve specific problems, and deliver specific results.
Case in point: How Jack Ma treats trainers who sell combs to monks.
Discussion: What are the core problems that your course participants expect you to solve?
3. The commercial value and personal impact of the course.
1.Make a valuable impact.
1) Insist on improving their own strength, and repeatedly verify their strength through continuous practice output.
2) Influence can form trust, and influence with trust is valuable influence.
Case in point: The most humble course in a corporate university creates value for an organization.
2.Four correspondences of influence and personal branding.
1) Strong personal brand and weak influence - potential business organization value.
2) Strong personal brand and strong influence - the value of the business organization is huge.
3) Weak personal brand, strong influence - no business organizational value.
4) Weak personal brand, weak influence – no value.
Exercise: What do you think trainers need to do to increase their personal impact?
Course review on-site Q&A:
1.What value can the course bring Direct, Indirect, Long-term Short-term: Your value expectations.
2.Re-review personal strengths from 0 to 1 Talent Input = Personal Strengths.
3.Clarify your user persona and needs Role + Scene = User Needs.
4.How to match the delivery of the course with the core needs of the users Customer empathy map + core needs of the course delivery.
5.Find the area you want to work in, determine the topic direction of the course Role + pain points + scenarios, and what to solve with what.
6.Use the Golden Line Logical Thinking to formulate your differentiated course topics The Golden Line Meets the Standards, Main Title + Subheading.
7.Course review, live Q&A, advantage positioning + value demand + course theme.
8.Classical Course Structure and Benchmarking Design Structured Thinking - MECE McKinsey + 8 Structural Benchmarking.
9.Classical Knowledge Content and Capacity Layout Major 1: Case 6: Method 3; 18-360 minutes.
10.How to sort out the profession and case Professional=** + Terminology + Formula; Case 3 = Classic + Practice + Analogy.
11.Design of Course Skills Knowledge Map Course Map = Course Logic = Fang**+
12.The course is designed for in-depth value delivery: why consulting + how training + what knowledge.
13.Course: Business Value and Personal Influence: Personal Branding + Influence + Business Value.
14.Course review live Q&A Course framework + course outline + knowledge map.
Instructor Assistant Bingbing: 19906518391