Yesterday's football extravaganza in Hong Kong, China, was supposed to be a long-awaited event for fans, but it turned into a suffocating "PR nightmare". The arrival of Argentine star Lionel Messi and his partner SuarezIt was supposed to give the match a dazzling glow, but it unexpectedly angered the 40,000 spectators in attendance.
Messi, a legend in football, was supposed to be a celebration of his arrival, however, during the game,He chose to sit on the bench insteadHe never played from beginning to end, which caused strong dissatisfaction from the audience. Shouting for a refund, fans turned their expectations for the world-class star into anger, even calling the whole game "the big ** of the century".
Hong Kong** has repeatedly tried to get Messi on the pitch by contacting the organisers, but has not received any response. Even after the game, the fans expected Messi to come out to address them or communicate with them, but Messi did not show up, further deepening the discontent of the fans.
The Associated Press bluntly said in an article that the chaos of the event was beyond imaginationBecome a PR nightmare. Inter Miami had hoped to build a new brand image with the arrival of Lionel Messi and Suarez, but the tour backfired, with little effect and the results were not as expected.
Sports law expert John Grady said in an interview that the Miami International event increased fans' expectations and willingness to enter the stadium through publicity and subsidies, but failed to achieve the expected results, but could instead trigger fan anger and become a public relations issue.
I'd like to hear your thoughts on the matter. What do you think the arrival of Messi and Suarez should be? Does their absence affect what you can expect from similar events in the future? Come and leave your comments!
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