Avid fans cheered, and the Chinese New Year movie "Hot and Hot" welcomed the box office success! However, the bright red numbers can't hide the movie's late-night troubles. As the box office soars, a word-of-mouth collapse is quietly happening. The story of "Hot and Hot" is not limited to the light on the screen, but also a speculative journey behind the Chinese New Year.
Behind the high box office and high schedule of "Hot and Hot", there are hidden uneasiness and doubts of the audience. The heated discussion among netizens revealed a strong atmosphere of anxiety. The word-of-mouth of the film began to show a polarizing trend, and many viewers chose to take a detour. From top-tier marketing to word-of-mouth collapse, is it all a coincidence or a deep social reflection?
Under the bombardment of commercial films, is the audience pursuing moving or pastime? "Hot and Hot" faces a game between art and commerce, and this game is not a win-or-loser game. Audiences' expectations for movies have long gone beyond simple box office figures, and they need a touch of the heart, not a fleeting pleasure.
The success of the movie "Hot and Hot" reflects a mirror of the contemporary film industry. The success of business does not necessarily mean the triumph of art, and the pursuit of art often requires courage and determination. The audience expects more of a shock to the soul than just a pleasure in front of them.
Under the packaging of commercial films, should we reflect more deeply on the value behind films? What exactly is the voice of the audience? Should filmmakers pay more attention to the needs of their audiences? These questions deserve our in-depth consideration.
The word-of-mouth collapse of "Hot and Hot" is not only a failure of a movie, but also a wake-up call for the development of the film industry. In the interweaving of business and art, we need more rational thinking and scrutiny. Movies are the soul food of the audience, and we should use our hearts to create more beautiful works and bring deeper thinking and moving to the audience.