First of all, Jielan Road recently conducted a survey and released the "Xiaomi Su7 Intended User Portrait Preview", through which it was learned that the intended users of Xiaomi Su7 have clear expectations for pricing. According to the latest declaration information, users expect the minimum version of Xiaomi Su7 to be priced at 1950,000 yuan, while the expected price for the highest version is 2550,000 yuan. This data reflects the user's high cost performance and value for the Xiaomi brandTechnologyIntelligent expectations.
According to the survey, more than 97% of intending users have used other Xiaomi products, including smart wearablesSmart homeHome appliances and TVs are the main categories. However, the proportion of use in the fields of daily necessities, computer tablets and outdoor products is low. It can be seen that Xiaomi is smartTechnologyThe field has achieved a high degree of brand recognition. The most important impression label for users of the Xiaomi brand is "cost-effective."TechnologyIntelligence, Quality".
Interestingly, most of the users who participated in the study have not yet made a purchaseCars, but for XiaomiCarsShows a high level of attention. On December 14, XiaomiCarsThe official Weibo account was launched and attracted widespread attention. However, surprisingly, the Weibo showed "This user does not exist" after a few minutes, which led to some speculation and questions.
Despite this, the release of the Xiaomi Su7 is getting closer and closer. According to the news, Xiaomi internally plans to host Xiaomi on December 28Carswill be officially unveiled and pre-sale announced**. However, some Xiaomi insiders revealed that they are still considering whether to choose this date. In any case, the Xiaomi Su7 will meet us soon.
At the same time, the Ministry of Industry and Information Technology recently issued the "New Energy Exempt from Vehicle Purchase Tax".CarsModel catalog" (seventy-second batch), which also ** Xiaomi Su7BatteryInformation. According to the catalog, the Xiaomi Su7 will offer four range options. The long-range versions are 800 km and 750 km respectively, and we can speculate that this may be the range of the 2WD and 4WD models, respectively. The range of the standard range version is 668 km and 628 km, and it is also available in both 2WD and 4WD versions. These twoBatteryrespectively by Fodi andCATLYes, Fodi providesLithium iron phosphateBatteryFocusing on battery life and reliability, it uses a 400V voltage platform. WhileCATLofTernaryLithiumBatteryIt uses an 800V voltage platform to provide a longer range.
In general, the Xiaomi Su7 as XiaomiCarsThe first model of the company, highly anticipated. Users have clear expectations for pricing, hoping to inherit the cost performance of the Xiaomi brandTechnologySmart features. At the same time, the range of the Xiaomi Su7 is selected andBatteryThe provider's revelation has also increased the user's interest in this new energy sourceCarsattention.
Personal summary: Xiaomi as a company with intelligenceTechnologyThe product is the main brand, and this time it entersCarsThe field is in the spotlight. Through the survey, it can be seen that the pricing that intending users expect from Xiaomi SU7 is relatively reasonable, reflecting the cost-effective advantage of the Xiaomi brand. At the same time, users' recognition of the Xiaomi brand also makes them interested in XiaomiCarsExpectations are high. For the range of Xiaomi Su7 choose andBatteryThe provider's revelation not only increased users' curiosity and expectations for this car, but also made them pay more attention to Xiaomi's vehiclesTechnologySmart features. For Xiaomi, enterCarsThe field is a bold attempt, hoping that they can succeed with their own strength and brand influence, and bring more surprises and innovations to users.