The Changan Mazda CX-50 line is also a compact SUV based on Mazda's new gasoline-electric platform, which will be officially launched in May 2023, with a total of 6 models and a price range of 15980,000 yuan-20680,000 yuan. The new model is positioned as a member of Mazda's new SUV lineup, including the CX-70 and CX-90 rear-wheel drive platforms. However, the sales performance of the new car after its launch was not ideal, with 815 units sold in June 2023, which is far lower than the sales of competitors in the same class, and even less than the sales of the old CX-5. This has made many consumers and ** question, whether the CX-50 line can also save Mazda's decline in the Chinese market, and whether this car is worth buying?
The CX-50 line is also a brand new product from Mazda, and it has many highlights and advantages. First of all, the exterior design of the new car continues Mazda's soul of motion design concept, using matrix exterior grille, LED headlights, 19-inch two-tone wheels, dual exhaust and other sports elements, the overall shape is fashionable and dynamic, in line with the aesthetics of young consumers. Secondly, the new car also performs well in terms of interior, with a two-tone interior theme of black or black and red, paired with piano black or matte trim panels, creating a sense of luxury. The center console is equipped with 10The 25-inch high-definition information touch screen supports mobile phone interconnection functions such as CarPlay and Carlife, which improves the level of intelligence.
In addition, the new car also provides 10-way power seat adjustment, front and rear seat heating, steering wheel heating, windshield heating, panoramic sunroof, foot-touch sensor tailgate and other comfortable configurations, as well as 12-speaker surround acoustic layout, ADD color head-up display system, 360-degree panoramic image parking assistance system and other convenient configurations, enriching the functionality and fun of the car. The biggest highlight of the CX-50 line is also its powertrain, which the new car offers in 20l and 25L naturally aspirated engine of two displacements, both mated to a 6AT gearbox, of which 2The 5L engine also adopts intelligent non-inductive variable cylinder technology, which can automatically switch between four-cylinder or two-cylinder working mode according to driving conditions to achieve a balance between power and fuel consumption.
In addition, the new car will be available in a hybrid version, equipped with 2The combination of a 5-liter naturally aspirated engine and electric motor, mated to an e-CVT continuously variable transmission, is available in both front-wheel drive and all-wheel drive options, and is expected to be launched in the second half of 2023. The powertrain of the new car not only has Mazda's Skyactiv technology, but also borrows from Toyota's hybrid technology, which can be said to be the best of both worlds, with both Mazda's handling and Toyota's fuel economy. The CX-50 line also performs well in terms of safety, and the new car adopts the new SKYACTIV vehicle construction technology, which uses a variety of high-strength steels to improve the rigidity and crashworthiness of the body.
The new car is also equipped with a number of passive safety equipment such as main and passenger seat airbags, side airbags, knee airbags, head safety curtains, as well as active safety equipment such as DSC electronic body stability control system, TCS traction control system, HLA hill start assist system, TPMS tire pressure monitoring display system, etc., to provide all-round protection for drivers and passengers. In addition, the new car is equipped with Mazda's i-ActivSense intelligent active safety system, including ACC adaptive cruise control, LDW lane departure warning system, LKA lane keeping assist system, BSM blind spot monitoring system, RCTA rear blind spot warning system on the reverse side, SCBS intelligent brake assist system, etc., which can effectively prevent and reduce traffic accidents.
To sum up, Changan Mazda CX-50 line is also a compact SUV with many advantages, whether it is in the appearance, interior, configuration, power, safety and other aspects, it has a good level, and even surpasses its competitors in some aspects. So why are sales of this car so sluggish? First, the market positioning is not clear. The price range of the CX-50 line also overlaps with the CX-5 to a certain extent, and the body size of the two is not much different, which leads to the difficulty of consumers in choosing which one to buy. Moreover, the positioning of the CX-50 line is not clear enough, it is neither a pure Mazda product nor Changan's own brand, but a joint venture brand in between, which makes consumers doubt its brand value and product quality.
Second, the market competition is fierce. CX-50 line is also facing the compact SUV market is currently one of the most popular market segments, major brands have launched their own excellent products in this field, such as Honda CR-V, Toyota R**4 Rongfang, Nissan X-Trail, Volkswagen Tiguan L, etc., these models have a high market recognition and reputation, and in the first place, space, power, fuel consumption and other aspects have a good performance, therefore, CX-50 line also wants to stand out in such a competitive environment, It is necessary to have stronger product and marketing power, rather than relying solely on Mazda's brand and technology.
Third, the market promotion is not in place. The CX-50 line is not too late to be launched, but its popularity in the market is not high, and many consumers don't even know that there is such a car, which leads to its low attention and recognition in the market, which affects its sales increase. In contrast, compact SUVs of other brands have more frequent and effective marketing activities, such as advertising, test drives, user experience, etc., which all help to increase sales.