**As a New Year's custom, movies performed quite well at the beginning of the Year of the Dragon, and as of 10 o'clock on February 11, the total box office (including pre-sale rooms) of the 2024 Spring Festival schedule (from February 10 to February 17) has exceeded 1.8 billion. "Hot and Hot" has attracted the attention of a large number of audiences with its humorous storyline and wonderful acting skills, becoming a dark horse in the schedule, injecting more vitality into the Spring Festival file. "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversal of Time and Space" are currently in the top three in the box office rankings.
The film "Flying Life 2" directed by Han Han and led by Shen Teng and "Hot and Hot" starring Jia Ling have been extremely competitive since the pre-sale, and the box office of both has successfully exceeded the 500 million mark. What do these two films have in common in terms of content? "Hot and Hot" stands out for its subtle lead.
In third place, "Bear Infested: Reversing Time and Space", as the tenth work in the film series, performed steadily. Despite only 113% of the film schedule, but the box office revenue is as high as 2300 million, and now it is more than 3400 million. The success of "Third Place" has laid a solid foundation for the series, and the audience's love and expectation for this series can be seen. The movie "Article 20", directed by Zhang Yimou and starring Lei Jiayin, Ma Li and others, then won a whopping 2600 million box office revenue. The highly creative "Mr. Red Carpet" captivated audiences with its humorous and eclectic presentation, while "Let's Shake the Sun" struck the heartstrings with its heartwarming and touching storyline, and both films achieved promising results at the box office. The film "Mr. Red Carpet", which was re-collaborated by Ning Hao and Andy Lau, and "Let's Shake the Sun Together" directed by Han Yan achieved box office revenue of 53.3 million and 38.87 million respectively.
This ** is taken from the professional version of the lighthouse.
The films in this year's Spring Festival schedule are not as "remade" as in the past, blockbusters have not appeared, comedy elements are prevalent, and several other films have their own realistic tones and concern for the audience. In the stories of these little people, everyone is a meteor on the big stage of life, although ordinary, but flashing their own light. The four movies "Flying Life 2", "Hot and Hot", "Article 20" and "Let's Shake the Sun Together" all focus on ordinary people in daily life, and delve into the various difficulties they face in real life. In these films, each little person has his own life trajectory, which may be ordinary, but full of love for life and unremitting efforts. Although many films have a tone of "warm realism" and no such thing as a "miracle", the characters in the movies all bring warmth to the audience by overcoming life and self in their unique ways.
Jia Ling, the box office of "Hot and Hot" during the Spring Festival exceeded 500 million, and her weight was reduced by 100 pounds, becoming the most high-profile star in this year's Spring Festival. Jia Ling carries the audience's expectations of herself, and her story is like a magical whirlwind, sweeping the audience's emotions. Since the opening date of the movie, from "Jia Ling's abs" and "Jia Ling now" in the morning to "Jia Ling is really shocked" and "Jia Ling my ** is very healthy" in the evening, these topics have continued to occupy the hot search on Weibo for a whole day. The audience was both amazed and curious about Jia Ling's transformation, and many began to pay attention to the story behind her. The film is based on the Japanese film "Hundred Yuan Love", and Jia Ling gave it a unique artistic style and emotional experience. In the film, Le Ying's growth story resonated with the audience. Jia Ling made it clear that her original intention in making this film was not to promote weight loss, but to tell the story of how a kind person finds his true self. Le Ying gradually understands that the real "love for yourself" is not simply the appearance, but the strength and kindness of the heart. From "Ten Years at Home" to "Want to Win Once", the protagonist of the story, Le Ying, has experienced the growth and transformation of "loving herself", which is full of emotional depth and brings warm comfort to people's hearts.
The movie "Flying Life 2" won the first day box office and received the highest rating among the opening films. The film continues the enthusiasm and humor of its predecessor. Shen Teng's role as the "King of Bayingbrook" made great efforts in the previous movie, but in the end he failed and fell into a trough. Despite this, he and his team have not given up on their dreams during this challenging middle age. In the movie, Shen Teng's character faces more life choices, he puts aside his personal heroism and leads the team to move forward bravely. At the same time, "Flying Life 2" has also evolved from an individual heroism to a team battle, driven by the combined drive of speed and passion, the adrenaline and hearty laughter and tears of the audience are intertwined. At the same time, the characters in the film have experienced more growth and grinding in the process of chasing their dreams. "Flying Life 2", as a "hexagonal warrior" that integrates audio-visual spectacle, comedy elements and affectionate stories, won the highest 8. in this year's Spring Festival schedule in the Douban opening event at the beginning of the year2 points of word-of-mouth.
Zhang Yimou's film "Article 20" is a work with the theme of the rule of law, which explores legal issues and shows the practice of law enforcement in the new era, while also fully considering the viewing preferences of the audience, using the simplest and clearest language and the easiest way to understand, to speak for the general public and provide suggestions for social progress. The film is not only an interpretation and popularization of the law, but also a reflection and criticism of the current social phenomenon and the process of the legal system. This film is based on the people and things around us, focusing on the legal issue of justifiable defense, which has attracted much attention. Through vivid and real characters, it shows the essence of realism in a comedic way, using comedy in daily life to describe various events in life, and showing various aspects of life from the perspective of the characters, while also showing the subtle emotions in the daily life of ordinary people. There is no lack of comedy elements in the film, but there is also no lack of profound connotations, which gives the audience a new understanding of the current legal system. Although Ning Hao's work "Mr. Red Carpet" falls into the comedy category, it brings a unique emotional experience. In the film, Ning Hao focuses the camera on an ordinary lawyer, and from the unique perspective of "communication", we see a real legal world. Starting from the peculiar phenomenon of the entertainment industry, the universal issue of "communication" is in-depth, in which the absurd and satirical comedy is both sharp and sharp, not to amuse the audience, but to provide them with more opportunities to think and communicate. The theme of "communication" appears in a series of works such as "I Am Not Pan Jinlian" and "Let the Bullets Fly". In the movie, Andy Lau really played the role of a perfectionist star, and Ning Hao seems to be responding to some absurd events he has experienced in the past in a cinematic way. In his works, we see the understanding and attitude towards life, as well as the perception and realization of life. The third work in Han Yan's "Life Trilogy" "Let's Shake the Sun Together" brought a unique warm atmosphere to the audience during the Spring Festival. This ** tells a story of love and death, in which love and friendship are torn to shreds. The pain of illness and the miracle of love are like tearful bombs, and despite the presence of two terminally ill heroes and heroines, this does not make the film seem sad, but rather full of laughter in their tenacious struggle. With its warm and emotional storytelling, the film brings the audience into a warm and sad world, making people feel a long-lost warmth and touching. The amazingly happy ending gives the film a powerful boost to the heart of the world during the cold winter months. In this New Year's file, this work is undoubtedly another rare masterpiece. During this year's Spring Festival, there are three animations about to be released, however, "Bear Infested: Reversing Time and Space" has failed to match it. This is not only because it has achieved good results in this year's National Day file, but also because it is a work with special commemorative significance - the 10th anniversary series of "Bear Infested" series of animated films. As a retrospective of the 10th anniversary, the film brings together many characters, and over the course of a decade, it has achieved a new level of "family fun" through new creativity, high-quality production, deep emotion, and observation and reflection on reality. It has achieved good results at the box office. Since the second day of the new year, the number of films scheduled for "Bear Infested: Reversing Time and Space" has increased to 18%, showing a steady momentum of development. It's worth noting that the average ticket price at the start of the year was $528 yuan, which is down from the previous two years. When the major theaters across the country have sold out in the projector halls, many audiences still choose to queue up to buy tickets. During this year's Spring Festival, various families have launched large-scale movie-watching subsidies, and many places** have also given corresponding financial support. For example, Beijing and Shanghai provided subsidies of 20 million yuan and 30 million yuan respectively, which further stimulated the public's enthusiasm for watching movies. Under such good news, many audiences have bought movie tickets to enjoy the fun brought by the theater. A number of interviewed people told the reporter of "Daily Economic News" that the follow-up reputation of the film is very important, but the current market pattern shows that "Flying Life 2" and "Hot and Hot" have already led the way, while "Bear Infested: Reversal of Time and Space" successfully counterattacked to the third place at the Japanese box office because of its low-ranking film performance. "The Wandering Earth" has become one of the highest-grossing films in Chinese film history'Box office champion'Deserved. "In Bears, Reversing Time and Space, we need to sit down and take a look. The owner of a theater in Beijing told reporters, "If the Spring Festival environment is not good, our box office will be suppressed by more than half." Li Yanlu, the manager of Jinan New Century Film City, made a statement. Before the release of the Spring Festival, "Bear Infested: Reversing Time and Space" had already achieved good results. The Central Plains ** research report pointed out that there are many kinds of movies during the Spring Festival, although there is a lack of large-scale films like "The Wandering Earth 2", but the overall film lineup and family atmosphere are very harmonious, which is more in line with the atmosphere of family reunion during the Spring Festival holiday, which is expected to bring stable support to the box office during the Spring Festival. In addition, the release of popular movies such as "The Return of the Great Sage of Bear Infested" and "Big Fish and Begonia" has made this year's Spring Festival one of the most important schedules of the year. However, some industry experts have pointed out that unless there are popular movies with excellent word-of-mouth, it will be difficult for the box office to surpass last year's Spring Festival. During this Spring Festival schedule, the audience will have more opportunities to make up for tickets, which means that they can use more preferential *** movies, which may further promote the return of audiences. In addition, due to the impact of the epidemic, the release time of movies has been postponed, and the ** cycle of cinemas is longer, so the impact on cinema chains and theaters is relatively large. A person in charge of the theater pointed out that the subsidy from the producer this year is quite large, and the average ticket price of the film is about 49 yuan, which is significantly lower than the 54 yuan in the same period last year, and the pre-sale ticket price of some films on the first day of the Lunar New Year has even dropped to 19$9. "Now everyone is busy making up tickets, so I thought it would be nice if we could launch some explosive products. "There was a viewer who used a full discount coupon when buying a ticket for the movie "Hot and Hot", but in the end he only got less than 5 yuan. Zhu Yuqing, the founder of Juyinghui, mentioned in a conversation with the reporter of "Daily Economic News": "Judging from the current situation, the box office of the Spring Festival stalls is expected to exceed 10 billion yuan. ”
February** Dynamic Incentive Program