In February this year, a major news occurred in the field of digital headphones, that is, NANK announced that according to the company's strategic development needs, it will stop the R&D, production and sales of traditional headphones from February 18, 2024. After the announcement of this news in Nank, it instantly spread to major online platforms, and many experts in the field have also made their own opinions on it and the outlook for the future development of open-back headphones.
So why would NANK choose to fully embrace open-back headphones? The answer is also obvious, from the beginning of its establishment, the goal of nank South Carolina is "will always be committed to driving a better life with technology, exploring a healthier way of listening, innovating people's listening experience, protecting hearing and making sound into sports and life in a better way". And also made it clear that "the future field of sports listening headphones must be the world of open-back headphones".
At the beginning of its establishment, Nanka was an all-round development of the two tracks of in-ear headphones and open-back headphones, but with the gradual change of time and user needs, Nanka's strategy has also been adjusted, and gradually focused on the open earphone track that is more in line with the needs of sports and singing.
During the development of NANK, the open-back headphones produced by it were not only highly sought after by sports enthusiasts, but also ranked in the TOP1 in terms of product praise rate and brand popularity. These data all show the determination and confidence of NANK to expand in the field of open-back headphones.
In fact, as early as 2021, the proportion of traditional headphones produced by Nanka has gradually decreased, and in the three years from 2021 to 2023, the sales of NanK Nanka open-back headphones have exceeded that of traditional headphones, so the transformation of Nank from the field of traditional headphones to the field of open-back headphones is also moving forward step by step.
In addition, open-back headphones have inherent advantages over traditional in-ear headphones, such as safer open-ear listening, more comfortable wearing without in-ear, and healthier without clogging the ear canal.
Moreover, after 13 years of acoustic technology precipitation, Nank has matured in the field of open-back headphones, not only developed the "3rd generation acoustic technology patented technology" that is three years ahead of the industry, but also created an exclusive OS acoustic system, in addition, it also digs deep into the core of technology, and delves deep into the low frequency, sound leakage, and wearing comfort of the earphones, not only in terms of ergonomic design in terms of shape, but also improves the overall sound quality performance, which can bring users an extraordinary experience.
In general, although Nank announced the news of discontinuing the in-ear headphones, it does not mean that it will give up the follow-up service of in-ear headphones. Nank Nanka official also made it clear that in the future development, it will still insist on providing services to in-ear headphone users until the end of the life cycle of the headphones.