According to the data and analysis of the market research report, in the past five years, domestic brands in the beauty and skin care industry have shown a strong rise in the minds of consumers. This phenomenon can be attributed to the awakening of consumer consciousness, the impact of Internet traffic dividends, and the combined effect of multiple factors such as the upgrading of economic structure. The rapid improvement of domestic brands in terms of brand power and product power has attracted widespread attention. Driven by new concepts such as rational consumption and technological skin care, consumers' trust and preference for domestic products have changed significantly. Therefore, more and more domestic brands are actively entering the field of vision of consumers.
Among them, An Jieyu will hold the 2024 Yu Yao Dragon Year Concubine Tongfan Xiang An Jieyu + Douyin "Million Group Order" strategic cooperation conference on December 14 to launch a new layout in the beauty field. This press conference will be held in conjunction with the national tide dinner of "Beauty and Beauty, Prosperous and Trendy, An Jieyu Cantonese Embroidery Han Culture National Style Dinner" to show consumers the road of An Jieyu's brand upgrade.
An Jieyu seeks a way to break through the brand and create an exclusive brand field.
In the market of circle differentiation and scattered traffic, the key to brand breakthrough is to base on the long-term, delineate the exclusive communication field, and reasonably and effectively layout marketing. An Jieyu has deeply examined the domestic skin care market for many years, and has blazed a trail in the fierce competition, and will take digital marketing as the starting point to lay a new model for getting out of the circle. An Jieyu keenly grasps the Douyin channel outlet, explores the Douyin play, based on the tonality of the platform, and creates a brand-exclusive field.
In the day's activities, An Jieyu will invite Douyin life service star lecturers to deconstruct the operation mode of Internet celebrity stores, firmly grasp the outlets of short ** platforms and live broadcast platforms, improve the "online + offline" full matrix model, and firmly occupy the minds of consumers. At the same time, An Jieyu has built its own marketing field accumulation for many years, supporting the creation of exclusive Internet celebrity talents and Internet celebrity store owners, continuously extending the communication chain and increasing user trust, so as to achieve traffic detonation and product efficiency growth under the word-of-mouth effect.
An Jieyu closely follows the trend of the national tide and meets the market demand in an all-round way.
In order to show the deep integration of An Jieyu and Chinese culture, Mr. Tan Zhanpeng, the inheritor of the intangible cultural heritage of Cantonese embroidery, was also invited, who will share with you the exquisite art masterpiece "National Colors and Heavenly Fragrance" at the dinner. As an important part of traditional Chinese culture, Cantonese embroidery is famous for its exquisite craftsmanship and unique style. Through the integration of the artistic beauty of Cantonese embroidery, An Jieyu has made the brand more widely disseminated and appreciated, and promoted the brand to go international.
At the same time, the dinner will be themed around the lavish feast of the court concubines, bringing an experience that feels like stepping back in time. The dinner will bring users an immersive experience of Chinese culture. From appreciating the gorgeous court costume show, feeling the unique court dishes, to enjoying the luxurious experience of the concubine treatment, to meet the beauty needs of consumers in an all-round way, domestic brands have gradually penetrated into the multi-scene makeup of life, and opened the way out of the circle with strength.
An Jieyu leveraged the marketing and traffic advantages of the Douyin platform to create an exclusive brand field, and at the same time superimposed the volume of national fashion beauty gameplay, explored new marketing breakthroughs with the platform cooperation strategy, opened the marketing password of explosive products, and formed the core strength of the brand's continuous development. In the future, An Jieyu will further penetrate the national fashion beauty market, continuously strengthen brand marketing**, and bring double breakthroughs in sales and volume to the upgrading and development of the brand.