Huawei and Xiaomi: The difference between the two words, how does the difference between brands appear?
Huawei and Xiaomi, both of which are two words, why is the former more premium?
In the tech world, Huawei, like Xiaomi, is a well-known brand. But if you taste it carefully, you will find that the word "Huawei" sounds like it is more advanced than "Xiaomi".
It's the same two words, why do they give people a different feeling? In this regard, a netizen said this: ".
Huawei was born and existed for China to make a difference, and has a strong cultural heritage.
Unexpectedly, the comments of netizens have attracted countless praises and awakened the national righteousness of many people. I have to say that between Huawei and Xiaomi, the former is more likely to resonate with everyone.
Huawei was founded in 1987 and has a history of more than 30 years. Xiaomi, on the other hand, was founded in 2010, and in terms of time alone, Xiaomi is younger.
Huawei has grown from a communications equipment manufacturer to a leading technology company in the world. The brand has a deep cultural accumulation in technology research and development, market layout and brand building.
Although Xiaomi has achieved proud results in a short period of time, it has quickly opened up the market among young people. However, compared with the old brand Huawei, there are still some gaps.
Huawei has always been committed to building a high-end and professional brand image. Whether it is in the fields of mobile phones, communications, or cloud computing, it has demonstrated strong technical strength and innovation ability.
Xiaomi, on the other hand, is known for its "youth" and "cost-effectiveness". All of Xiaomi's products focus on product cost performance and user experience.
From the very beginning, Huawei and Xiaomi have been completely different in terms of brand image and positioning. When it comes to Huawei, everyone prefers to evaluate it as high-end and professional; Xiaomi, on the other hand, is synonymous with youth and fashion.
"Customer-centricity" is the core value of the Huawei brand, which runs through all of its businesses. The emphasis on teamwork and continuous learning has also made the Huawei brand more high-end in terms of image.
Xiaomi, on the other hand, advocates the thinking of "Internet +", brand innovation and user experience, which is the concept that the brand has been pursuing.
Huawei has a wide range of influence around the world, and its products and services cover many countries around the world. It not only demonstrates strong technical strength, but also actively fulfills corporate social responsibility.
Although Xiaomi is also actively expanding the international market, in terms of current influence, Huawei is superior. In particular, Ms. Meng Wanzhou, the eldest daughter of Huawei's founder Ren Zhengfei, has let more people see Huawei's immeasurable future with her unhurried and impatient personality.
In terms of brand communication and nutrition, Huawei has always maintained a low-key and steady style, and pays more attention to winning consumer recognition through technological innovation and brand strength. Mr. Ren Zhengfei firmly believes that good quality does not need to be overly packaged and promoted.
The Xiaomi brand is different, and the founder, Mr. Lei Jun, is better at using Internet marketing methods. Engage with consumers through online channels and social networks** to familiarize more people with the Xiaomi brand.
Whether the brand is advanced or not has a lot to do with its technological innovation, which is the core competitiveness of the brand. Huawei has indeed invested more in technology R&D and innovation.
A closer look and comparison will show that Huawei has more patents and core technologies, such as 5G technology and HarmonyOS operating system, which have injected strong vitality and a sense of luxury into the Huawei brand.
Although Xiaomi has also invested in technological innovation, its technical strength and innovation achievements are still insufficient compared with Huawei.
Many netizens bluntly said: When choosing electronic products, more attention is paid to technology, after all, electronic products are used to serve everyone.
Indeed, if the technology of electronic products has been stagnant, or it is a little behind other brands. In the minds of consumers, they will directly put this brand of electronic products into the "cold palace".
Summary: In this era of rapid change, the power of brands cannot be ignored. The examples of Huawei and Xiaomi show that the success of a brand depends not only on products and technologies, but also on the accumulation, communication and shaping of values.
If you want to be recognized and trusted by consumers, you need to be in place in all aspects and establish a more high-end brand image.
This article was originally written by "Village Baby Liu Thirteen", welcome to like and collect, + follow is also okay.
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Author: XIII.
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