Recently, Rainbow Planet, an organic food brand, held an online live broadcast event with the theme of "Hope for Spring Ploughing", inviting government representatives, business partners, industry experts and other guests to gather together to conduct a vivid science live broadcast on the planting process, quality control links, organic standard discussions, testing and other issues of Rainbow Planet's safe ingredients.
Wang Laiku, the founder of Rainbow Planet, said in the live broadcast: "Rainbow Planet's mission is to make organic food affordable for everyone, and at the same time establish a product grading system in accordance with relevant national standards, market demand and Rainbow internal control and other indicators, and conduct relevant testing and quality control on the products on the shelves, so that everyone can eat better and safer, and then make organic consumption a popular lifestyle." ”
The live broadcast event conveys the popularization of organic ecological science
In this live event, the guests introduced the relevant knowledge and practices of organic ecology to the audience from different perspectives. Among them, the representative of the Mizhi County Fruit Service Center introduced to the audience the "Reverse Customized Agriculture Project of Organic Planting of Coarse Grains" led by Rainbow Planet, Rainbow Planet after collecting consumers' demand for old varieties of cereals, selected Mizhi County, which has a long history of cereal planting, as the production base, with the support of the Mizhi County Party Committee, signed an organic planting agreement with local farmers through its subordinate agricultural investment company, with a planting area of 1570 acres, mainly planting local local old varieties of cereals, such as rhubarb rice, black millet, kidney-shaped black beans, Kidney-shaped soybeans, sorghum, etc.
The village secretary of Zhangling Village, Lantian County, Shaanxi Province, shared the plan of "protection of old varieties, old soybeans and wheat". According to reports, as early as June 2022, Rainbow Planet signed an agreement with more than 20 farmers in Zhangling Village, Lantian County, to plant old varieties of soybeans in reverse customization, covering an area of about 120 acres.
Mr. Wang, the person in charge of the production area of organic apple Azhen Fuji, introduced in the live broadcast how the organic planting process prevents pests and diseases, the difficulties and coping practices of organic apple planting, and also explained in detail the orchard "bug restaurant" that netizens are most interested in. Dr. Shao, an industry expert, as the quality supervisor hired by Rainbow Planet, explained in detail the management of the ecological planting process and the research results of the transformation of ecological products into organic, and showed the technology and science of organic ecology to the audience.
Quality improvement** decline comes from confidence
Wang Laiku, the founder of Rainbow Planet, said in the live broadcast that Rainbow Planet has been pursuing better quality and lower **. In this live broadcast, Rainbow Planet announced the second "Ten Zero Eggs" price reduction after 2022, and the confidence of the price reduction comes from the advantages of the ** chain and efficient management. With the expansion of the industrial chain of Rainbow Planet, the organic rations of its livestock are used in the same business, which further reduces the quality of chicken feed - corn and soybean cake.
The price reduction does not mean that the quality is reduced, Rainbow Planet invested and expanded the organic egg factory in Jiaxian County, Pingdingshan, Henan Province, specially for the chicken to dig a 170-meter-deep well for drinking water, to meet the standard of human drinking water; Upgrading modern welfare chicken houses, such as temperature and humidity control, fan water curtains, setting up wooden frames to simulate the natural living conditions of chickens, chicken manure separation, automatic egg picking equipment, etc., ensure the health of chickens from the hardware; Outside the chicken coop is a large area of planting, pomegranates, walnuts, rape, spinach, and many self-grown Chinese herbs, these chickens really run freely. In order to ensure that the feed is organic, the farm has more than 1,400 acres of planting base, starting from the seeds, planting organic corn and organic wheat to ensure that healthy chickens produce healthy eggs. Wang Laiku said: "It is our original intention to gradually increase the organic output and slowly reduce the organic output. ”
The organic product standard is in line with the national standard
During the live broadcast, Wang Laiku also introduced Rainbow Planet's own internal control system, and its product categories are divided into organic products, ecological products, antibiotic-free products, and "zero detection" products. Among them: organic products need to obtain organic certification, ecological products need to obtain organic conversion certification certificate or wild collection or production in pollution-free areas to follow the concept of organic production, antibiotic-free products need to obtain "non-antibiotic certification" and meet the internal control requirements of Rainbow Planet, "zero detection" products in the planting and breeding process of agricultural products can reasonably use chemically synthesized pesticides and veterinary drugs when necessary, and processed products do not use chemically synthesized preservatives, flavors, and pigments. In addition to the above conditions, it is also necessary to meet the rainbow on-site inspection, regular full inspection and irregular sampling, third-party unscheduled on-site audit, etc. In addition, there are also agricultural products, which are commissioned by the local government to conduct on-site inspections of unsalable agricultural products in poor areas, and help them after testing them in line with national standards. Rainbow Planet said that in the future, the product classification system will be further established more perfectly, and strict control will be carried out from on-site inspection, testing, quality and other aspects, so that everyone can eat more at ease.
Finally, Rainbow Planet also responded to product testing, and the local market supervision bureaus sampled and sent the reported products for inspection, all of which followed the testing standards issued by the China Organic Product Certification Working Group, and none of the products submitted for inspection so far have been detected with pesticide residues.
In recent years, people have paid more and more attention to health, and the demand for organic products has become more and more vigorous. In this environment, Rainbow Planet's insistence on the concept of safe and delicious in the field of organic agricultural products is winning more and more praise and trust from consumers.
Protecting the environment, loving and respecting life, in the future, Rainbow Planet will take "improving the status quo of food safety, helping the construction of ecological civilization, and creating a sustainable social enterprise" as its corporate mission, and practice its own responsibilities and responsibilities in continuous innovation and action measures.