The Year of the Dragon begins, Vientiane updates! Huqiang Group's official brand ushered in a multi-dimensional new upgrade, with a new attitude and high-spirited style to strive for a new journey, and to the future!
Since its establishment, Huqiang Group has taken "making space safer" as its corporate mission, always adhering to the spirit of ingenuity, continuously improving product competitiveness, striding forward on the road of high-quality development, and becoming a national chain enterprise of home building materials integrating R&D, production, marketing and service, and has won many certifications and honors such as Shanghai famous brand, top ten brands of maternal and infant special boards, top ten brands of China's decorative plate industry, and top 30 national decorative plate enterprises, and has been trusted and recognized by the market and consumers.
The "big move" of brand upgrading is the self-revolution of Huqiang Group to adapt to the new wave of the industry, the breakthrough idea of pursuing new growth in the market, and the firm determination and confidence to win to the industry and consumers to make the brand bigger and stronger and seize the terminal market.
Strategic upgrade - a world-class home plate system service provider
The direction determines the path, and the road determines the destiny. In January 2024, Huqiang Group launched a new strategy and launched the positioning of "world-class home plate system service provider", so as to strengthen the repositioning of functions and advantages, vision, mission slogans, etc., and make the strategic dream path clear again, so that Huqiang has made new breakthroughs in corporate culture, new development in integrated communication, and new measures in marketing landing. At the same time, Huqiang has upgraded from the traditional store first-class business model to the furniture board warehouse supermarket model, presenting the furniture board warehouse warehouse model that has been polished for two years, and continues to interpret environmentally friendly home furnishings with actions and products.
The new furniture board warehouse model breaks the traditional pattern of traditional wood brands to join, and fills the layout of Huqiang Group in the home furnishing market, Huqiang Group will set up 10 base operation warehouses in the country, headquarters traffic empowerment to obtain customers, operation, products, marketing, team depth accompaniment, and build each base warehouse into an operation site, each base warehouse can be efficiently output, which can effectively solve the problem of distance and speed, and can also reduce the pressure of transportation and warehousing.
Brand upgrade - multi-dimensional to create a whole-house customized supermarket
Empowering the brand thickness with strategy and promoting the brand to leap forward, in the story of Huqiang's "gorgeous turn", there are not only "grand narratives" but also details "landing". In order to better meet the growing business needs of the market and deepen the national strategic layout, all the terminal stores of Huqiang Group have been upgraded to HuqiangWhole-house custom supermarket. Each store has a full range of multi-brand products, covering high-end, mid-end, and low-end fields, and the whole space and all categories ensure that consumers with different aesthetics and needs can find their favorite home furnishing products to meet market demand in an all-round way.
Huqiang Group's new terminal store image is being implemented one after another, not only the visual upgrade of the store, but also the details of the interior layout and space layout will be optimized, which more deeply shows its unremitting pursuit of the whole house customization concept. In the field of whole-house customization, Huqiang pays attention to higher price-to-face ratio, higher quality-price ratio, higher tonality and higher grade. So as to create a more distinctive brand characteristics, to provide consumers with a better and more comfortable consumption experience.
Product Upgrades – Practice to Make Spaces Safer
For ordinary consumers, the most direct window of contact with the brand is the product. The quality of the product determines the consumer reputation, but also determines the image of the brand in the hearts of consumers. In the past few years, Huqiang Group has comprehensively upgraded its product quality, mastered the core technology of terahertz, such as 12 all-round technologies such as antibacterial and antiviral aldehyde removal and antiviral, and formed a new product system with multiple brands of Dolive, Huqiang and terahertz. Dolvi products have been upgraded from E0 grade net antibacterial to E0 grade net aldehyde antibacterial board and ENF grade net aldehyde antibacterial board, and Huqiang products have been upgraded to higher environmental protection standards - ENF grade 12 all-round aldehyde removal furniture board.
Huqiang Group will launch a series of more environmentally friendly, trendy and innovative products to meet the needs of different projects and applications, and ensure that it always occupies a leading position in the market. The new and upgraded Huqiang is not only a change in strategy, image and channels, but also an all-round improvement and innovation of service concept, product function and user experience, showing Huqiang's unremitting pursuit of all-round service.
Team upgrade - more professional, more efficient and more systematic
The development of China's home furnishing industry benefits from the favor of the times, but also into the innovative thinking of various professionals, Huqiang upgrade based on the industry, facing the future, to the world. This journey is far-reaching and protracted, the process is endlessly changing, and it will face tremendous strategic pressure. Therefore, the blessing of professional strength will play a vital role in the development and implementation of the Huqiang brand.
Huqiang Group has always been known for its professional, efficient and energetic team. In the new year, Huqiang Group further strengthens the team configuration, introduces the top talents in the industry, and takes the market-oriented principle to directly combine the solution and team structure with the specific market demand to provide high-quality services to better meet the needs of customers.
Huqiang brand is comprehensively renewed, with a more high-energy brand strategy system, a more comprehensive product strategy matrix, a stronger channel empowerment construction, and a more perfect management support structure to open a new chapter of development, which is a solid step for the plate to explore the practical experience of customization, but also for the future development of the plate in-depth thinking, but also a solid foundation for Huqiang to go through the industry development cycle and create a new paradigm of China's customized development.
The original intention does not change, and a new set sail! I believe that under the new brand strategy, Huqiang Group will bring more surprises and excitement to the industry and consumers!