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In the spring of 2024, there have been large fluctuations in the top management of new car-making forces, and almost all of them have left their jobs to varying degrees, whether it is Xpeng or Leap. The change of core figures has a profound impact on the development trend of a car company, so which car company executives have changed blood recently?
Two core figures of Leap resigned
According to reports, Zeng Lintang, assistant to the chairman of Leapmotor, left Leapmotor in December last year. According to the data, Zeng Lintang has been working in the automotive industry for 30 years, and has served as the general manager of the sales department of Toyota Crown, and the deputy general manager of Toyota (China) Lexus. In May 2023, he joined Leapmotor in a low-key manner as the assistant to the chairman, responsible for automotive marketing, brand building and other businesses.
From joining Leap to leaving Leap, Zeng Lintang served as the assistant to the chairman for only 7 months.
Zeng Lintang. Coincidentally, in January, Wu Baojun, co-founder and president of Leapmotor, was also rumored to have resigned. As a senior car man, Wu Baojun has successively worked in Peugeot, Toyota and other car companies. In June 2020, Wu Baojun joined Leapmotor as a co-founder and served as the president, responsible for the business development of Leapmotor.
Wu Baojun. Previously, Wu Baojun said on social platforms that the labor contract had expired and terminated on January 8, 2024, and the company would not renew the employment by resolution of the board of directors.
In more than a month, the core executives have left one after another, which may be related to the poor sales of Leapmotor. In 2023, Leap will sell 14410,000 units, a year-on-year increase of 299%, but this is still far from the target of 200,000 units. According to the financial report data, from 2019 to 2022, the zero run loss will reach 7300 million yuan, 86.9 billion yuan, 286.8 billion yuan, 510.9 billion yuan.
The cumulative loss in four years is 957.6 billion yuan. In this situation, the possibility of Leap achieving profitability is very slim. In this context, Wu Baojun and Zeng Lintang have left office one after another, and Leap's own predicament also urgently needs a new successor to lead a breakthrough.
Xpeng Zhijia personnel loss
In January, the top management of Xpeng Motors, which is also a new force, also changed. According to reports, Wang Tao, the former head of visual perception of the US team, has recently left his post, and the company has confirmed that this person is not found in the system records.
Wang Tao. According to the data, Wang Tao joined Xiaopeng in 2019 and successively served as the head of the big perception team, and was transferred to Pengxing Intelligence, a subsidiary of Xiaopeng, in May last year to serve as an innovation strategy position, reporting to Liu Yang, CEO of Pengxing Intelligence. Less than a year after the transfer, the news of Wang Tao's resignation came out.
In fact, this is not the first time that Xpeng's autonomous driving core team has undergone personnel changes, and in August last year, Wu Xinzhou, the "soul man" of Xpeng Zhijia, left Xpeng and joined NVIDIA. With the departure of Wu Xinzhou and Wang Tao, it can be clear that the core personnel of Xiaopeng's intelligent driving team continue to lose.
Wu Xinzhou. It is rumored that after Wang Fengying joined Xpeng, she implemented a strategy of reducing costs and increasing efficiency, and the intelligent driving team not only had to strictly control the R&D budget, but also limited the number of recruits in North America.
All in all, personnel changes will undoubtedly have a certain impact on Xpeng's autonomous driving project. However, how to rebuild Xpeng's core autonomous driving team and maintain Xpeng's advantages and positioning in the market will be a key challenge.
The delivery pressure was too great, and Chery's senior management resigned
According to reports, on January 31, Han Biwen, deputy general manager and general manager of the manufacturing division of Chery Automobile Co., Ltd., resigned. According to the data, Han Biwen was previously in charge of Chery's automobile manufacturing business, and after being promoted to vice president of Chery, he directly connected with Huawei about smart cars.
Regarding the reason for the resignation, it is reported that it was because of the delay in the delivery of Zhijie S7, and Han Biwen was under great pressure and resigned. In response, Chery said that the cooperation between the two sides is smooth, and Chery and Huawei are making every effort to promote the production and delivery of Zhijie S7 and will continue to deepen cooperation.
Although Chery clarified that Han Biwen's resignation was not related to the delay in the delivery of Zhijie S7, it is an indisputable fact that the slow production capacity of Zhijie S7 is indisputable. 51 Jun learned that the production plant of Zhijie S7 is Chery Intelligent Connected Super Factory No. 2, which has just been put into operation at the end of 2023, and models such as Chery Fengyun A8, ICAR 03, Star Era ES, and ET are all produced in this factory.
Many models are produced in the same factory, and it is conceivable that the intellectual world with foreign surnames will inevitably have a lot less in resource allocation. Not only that, Zhijie S7 uses Huawei's self-developed chips, but Huawei is in a difficult period for chips. Under various factors, it is difficult to deliver the Zhijie S7.
Han Biwen. From the voluntary resignation of senior executives to the dilemma of Zhijie S7 falling into the difficulty of delivery, this also exposes that the cooperation between Huawei and car companies is not so smooth. Based on a large number of undelivered orders and market pressure, Huawei and Chery also urgently need to solve it.
Hechuang high-level purge
Not only Leap, Xiaopeng, and Chery, but also the top management of Hechuang has also undergone major changes recently. According to the news, on a job search software, a certified "Hechuang Automotive Technology *** employee" said that Duran, who joined as co-president in April last year, had left in October.
In the employee's revelations, it was also mentioned that Hechuang had recently carried out a purge of senior management. The management of the positions of marketing director, deputy general manager of sales, and vice president of sales also left one after another at the end of last year.
Regarding the news of the resignation of senior executives, Hechuang has not yet publicly responded. The industry believes that the high-level purge may be related to the poor sales of Hechuang V09.
According to public data, the Hechuang V09 was launched in October last year, and the sales volume from October to December was 971 units. Although the official publicity of Hechuang V09 entered the top three pure electric MPV sales in December last year, there is still a large gap with the top two.
Not only that, the model advertised 800V high-voltage fast charging technology at the press conference, but there were problems in the charging link, which caused the public to question its technology. At the press conference, when the vehicle's supercharging ability was demonstrated, the camera was switched during charging, and the battery life increased after the charging was completed, but the time was not matched.
Later, Hechuang spontaneously launched a super full test** to eliminate doubts. Even so, the sales of the follow-up Hechuang V09 failed to meet expectations.
Judging from the news broke by the employees of Hechuang, the speed of the replacement of the senior management of Hechuang is very fast, and almost none of the executives have served for more than one year. After experiencing frequent executive changes, it can be said that it has returned to the initial configuration. Last year, the annual sales volume of Hechuang was only 1890,000 units, does this performance still have an advantage in the market?
For any new EV manufacturer, a change at the top often means a major adjustment of strategy. Judging from the reasons for the resignation of the senior management of the above-mentioned car companies, they are either dissatisfied with the cooperation model or are responsible for poor sales, and the adjustment is not a bad thing for individuals and car companies. But fundamentally, turmoil is not always the answer. Car companies also have to start from their own reasons, adjust their strategies in a timely manner, and open up new paths.
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Beijing Weiheng (Fuzhou) Law Firm, Lai Chenglong, lawyer.
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