At present, there is less than a day before the Spring Festival, and many Chinese New Year movies are already gearing up and waiting to be released.
Many of these movies are heavyweight movies that have attracted public attention, and the cast and plot of the movies are explosive, and the box office competitiveness is very strong.
At present, although the Spring Festival movie file has not been officially released, through the ranking of the pre-sale movie box office, it is not difficult for us to see that the pattern of the movie has changed.
and who will become a dark horse in the future, which also makes netizens feel extra excited.
First of all, judging from this pre-sale, the most unsuspenseful is "Hot and Hot", the current pre-sale box office is 400 million yuan, and most of it is due to this movie.
And this movie was able to occupy the first place, and the audience said that they were not surprised.
The actors in the movie are all powerful, and the two male and female protagonists, Jia Ling and Lei Jiayin, have been box office champions respectively.
Lei Jiayin performed well in last year's Lunar New Year movie "Man Jianghong", and Jia Ling earned a lot of tears from the audience in the Lunar New Year champion "Hello, Li Huaying" the year before last, so these two actors have masterpieces with a high reputation and high box office.
I believe that they also have acting skills and an eye for film selection, which undoubtedly reassures the audience.
At the same time, it's not enough to have a good cast.
The most important thing in the movie is whether the plot is attractive and whether the quality is excellent, at present, judging from the leaked films, I can't see how exciting this movie is, and it may be that it is necessary to maintain a sense of mystery and save the wonderful plot until after the film is released.
At the same time, this movie has been continuously marketed to Jia Ling since the beginning of the warm-up.
said that Jia Ling lost 100 pounds, which got a super high degree of topic discussion, and also stimulated the curiosity of netizens, who wanted to go to the cinema to see what Jia Ling, who had lost 100 pounds, looked like.
From the current point of view, this is undoubtedly a very successful marketing method, as long as Jia Ling really loses weight after the movie is released, then this marketing will not overturn.
It is also the marketing, film quality, and cast factors that make this movie a good start, and the box office pre-sale results also overwhelm the work "Article 20" joined by director Zhang Yimou, which is still a little surprising.
After all, in the eyes of many people, Zhao Liying's performance this time has made a small breakthrough, and Shen Teng and Ma Li are both box office guarantees, and this movie should become the most powerful competitor of "Hot and Hot".
However, in addition to the box office pre-sale of "Article 20", the most surprising thing is actually Andy Lau's work "Mr. Red Carpet".
At present, the pre-sale box office performance is particularly dismal, and it is not even as good as the children's movie "Bear Infested" in the schedule.
You must know that the audience of cartoons is much smaller than that of ordinary movies, and most of them only occupy a part of the traffic, but the box office results of this movie are so embarrassing that people say that Andy Lau's box office appeal is not good.
Of course, if we think about it carefully, we will realize that it is not that Andy Lau is not good, but that the change in the general environment and the superimposed impact of multiple factors.
First of all, according to the previous outflow of statements in the film industry, many films in the Spring Festival this time have adopted a separate distribution system.
This requires the theater to give itself a certain scheduling rate, otherwise it will not be screened in this theater, which can bring a certain guarantee to the number of films scheduled and seek benefits for the crew to the greatest extent.
There are even some movies that will adopt the ** system, such as "Let's Shake the Sun Together" and "Bear Infested", which means that if the theater wants to release the latter, it must give the former more films.
And under the capital operation and division of these two ways, the current beginning of the new year.
The first and second year of junior high school have almost been divided up by a few movies.
Mr. Red Carpet, who does not participate in this mode of operation, naturally has no way to get more films, and there is no way to get a piece of the pie from this fierce competition.
Many people think that this situation is too miserable, but some people say that if the movie "Mr. Red Carpet" is indeed of good quality, then it can also take a long-term development model, and it does not need to rely on the number of films scheduled in the first two days of the movie.
Dragon and Tiger Leap Spring Festival stalls
I have to say that the film industry is far more complicated now than before.
Andy Lau used to be the uncrowned king of the film industry for a period of time, and with the emergence of more talents, it is normal to lose in the current box office competition, and I look forward to the release of "Mr. Red Carpet", the effect will exceed expectations.