The "post-00s" girl returned to her hometown after graduating from college
Build a creative "art farm".
After graduating from university in 2022, Wang He returned to his hometown of Changfeng County to start a business and started from scratch. From the early planting to the design of the brand to the sales docking, Wang He is responsible for all of them. This girl with a professional background in brand design creatively integrates art, branding, and planting to collide with new colors in the field of strawberries.
Artists who don't want to farm are not good makers
Walking along the muddy path to the end, the seven strawberry greenhouses next to the high-voltage tower are the art world of this "post-00s" girl Wang He. Taking advantage of the good weather, Wang He dressed up neatly and came to the strawberry greenhouse to check the situation as usual. For strawberries to grow well, temperature, humidity, and soil fertility are all indispensable. "Strawberry cultivation depends on the right time, the right place, and the right people. "Whether to open and close the shed every day, when to water, fertilize and warm, these are all questions that Wang He needs to consider.
There are several diesel stoves in the greenhouse, and if the temperature is too low, Wang He will light a fire to heat it. "At first, I didn't know the situation, and I often came to warm up at 2 o'clock in the morning. Now, weather forecasting has become a must-see software for Wang He every day.
Along the way, when he saw the red strawberries, Wang He bent down from time to time to pick one or two. "Strawberries must be picked in time, and if they are ripe and rotten in the ground, they will affect the growth of the surrounding strawberries. While chatting and picking, Wang He's picking speed was not slow, and the basket was full after a while.
Due to the advantage of early seedling selection, Wang He's strawberries turned red exceptionally early. On November 2, 2023, the first strawberry on the farm turned red. "At that time, I felt that I had finally gained something after giving so much. Looking back at the ** commemorated at that time, Wang He was still emotional.
In addition to the morning market, there are many varieties of strawberries in Wanghe. Changfeng Ruby, Angel No. 8, Ice Princess ......When it comes to strawberry varieties, Wang He is particularly excited. "Angel No. 8 has a dense taste, and Changfeng red jade is very sweet. Wang He said that he has high requirements for the taste of strawberries, and it took a long time to select varieties and strawberry seedlings in the early stage, and he also made a lot of attempts, but fortunately, the results are not bad.
Now, Wang He's strawberries are selling well, and there are more repeat customers. Every time he looks at the smiles of strangers tasting strawberries, Wang He feels very happy. The fresh and plump strawberries are carefully wrapped layer by layer and sent to all parts of the country. "There are many Jiangsu, Zhejiang, Shanghai and Anhui, and they have been sold as far as Jilin and Qinghai. ”
The collision of art, technology and agriculture
Creative construction of art farms
Changfeng has no shortage of strawberries, but there is a lack of people to enhance the value of this brand. Looking at the hundreds of acres of strawberry base in front of him, Wang He felt that if he wanted to make a name, he must be different from others. An art farm is a great idea.
Wang He's Strawberry Jinrun Art Farm is divided into seven spaces according to the functions of art agriculture, cloud planting, vegetable picking, colorful strawberries, experimental strawberries, high-yield red faces, and morning market red faces. In front of each greenhouse, there is a sign with specific functions, which is clear and intuitive.
In the art space, pots of succulents, strawberry potted plants, and vegetable potted plants are neatly arranged, and there are artworks on the side. "In the future, there will be some elements of our own design, and we will start at the same time after the strawberry picking. "Wang He plans to let the citizens who come to pick through art to stay and experience a different kind of natural art.
On the table, there are a variety of "squeak duck" peripherals. Badges, keychains, stickers, cups, ......"Yiqi Duck" is the IP image designed by Wang He himself for the farm. At this stage, the brand design is just the beginning for Wang He, "I want to do a complete set from design to packaging to packaging to secondary derivatives in the future." ”
Wang He is also responsible for the external publicity and promotion of the farm. Xiaohongshu, Douyin and other major social platforms are involved. In addition, Wang He also found someone to customize an electronic traceability code, and each time he sold it, he would paste one in the foam box. "This way, people can know the origin of my strawberries as soon as they scan the code, and they can find me when they want to eat them. ”
The cloud planting launched by Yier Space has also attracted the attention of many people. The greenhouse is divided into areas with 24 solar terms, which are divided into self-seeded, semi-self-seeded, and fully managed modes. Each region can be claimed by the cloud. Within six months of adoption, you can dispose of this 20-square-meter vegetable plot at your disposal, and be a small farmer on busy days. Wang He will operate according to the instructions, and take photos every day and upload them to the daily record code, so that the other party can follow up in real time.
Difficult to cross the line? Ask more, try more
Although she did not study agronomy in college, with her continuous efforts, she originally knew nothing about strawberry planting, but now she can be said to be a "veteran" of strawberry planting. "Whether it's fertilization, management, and all kinds of strawberry varieties, I know that. ”
At first, there were many people who were not optimistic about this recent college graduate. Not only did she question her desire to set up a brand, but even Wang He's parents didn't quite accept it, "They felt that it would be a lot of pressure for me to come back and do this alone, and they felt that I didn't understand anything." ”
The beginning of the interbank is the most difficult. At the beginning, after the land rent is down, what model should I buy for water pipes? How long is the joint? Wang He didn't know all kinds of details, and he asked the surrounding experts and farmers one by one. "The people around were nice and never impatient. Every question was carefully analysed for me. ”
At that time, Wang He thought that the worst result would be that the strawberries could not be grown. "Because there are many problems that need to be paid attention to in the process of maintenance, if you are not careful, the seedlings will die. ”
Looking back now, Wang He feels that along the way, what he is most grateful for is his persistence. "I didn't have that many problems growing up. Succulent, planting, designing, and selling all the things together forced her to complete it in one time, and Wang He admitted that she was under a lot of pressure and collapsed at that time.
Sometimes when he comes home after a busy day, Wang He's notebook is full of questions. But no matter what problems she encounters, she will always want to face them and solve them. Although each step took two or three times as long as others, it has been persevering. Taking packaging boxes as an example, Wang He bought thousands of different packaging boxes online and tried them out again and again before finally deciding on them.
Talking about the creative ideas of the art farm, Wang He said that he had an overall idea at the beginning, and then slowly adjusted and solved according to the problems. Wang He is very thoughtful and dares to try. "All ideas are tried first, and if you don't try, you won't have a chance. Now, the farm also offers picking coupons and electronic discount coupons, which Wang He said he just came up with some time ago, so he did it right away.
For his current self, Wang He is very satisfied. "No matter whether I succeed or fail, since I have done it, I will not regret it in the future. ”
Looking at the strawberries growing vigorously in the field, Wang He is full of hope for the future, "My goal is to build a brand and integrate the strawberry industry together, which can help farmers and do my part for the development of Changfeng's strawberries." ”
**: Anhui Province Changfeng County Rong ** Center