Recently, Archaeopteryx's newly listed "Year of the Dragon Limited" clothing has become popular again, and now it is hard to find. The reporter saw on a second-hand platform that the original price of 8,200 yuan Archaeopteryx "Year of the Dragon Limited" jacket has been fried to 1About 20,000 yuan.
According to the data, as of September 2023, there are 63 Arc'teryx self-operated retail stores in Greater China, accounting for nearly half of its total global stores; During the period, Arc'teryx generated revenue of 4US$5.3 billion (about 3.2 billion.)500 million yuan), accounting for nearly half of the brand's global revenue, accounting for nearly eighty percent of the revenue of Amalfen Sports Greater China.
It is reported that the brand's audience in China is not limited to the middle-aged group, but also includes young and elderly consumers, showing that the brand's market appeal is expanding.
It is worth mentioning that although Amalfen Sports has a strong sales force in the Chinese market, its parent company has accumulated a loss of 6$1.6 billion, including market volatility due to the impact of the pandemic and the cost of strategic adjustments. In addition, the company's challenges include a low gross profit margin, which is still far behind that of other brands under ANTA.