In 2023, SAIC-GM-Wuling, a national brand representing China's leading brand, will be unique in the global auto market with its extraordinary strength and unremitting efforts. Its name has become synonymous with reliability, practicality and value.
In 2023, SAIC-GM-Wuling's overall annual sales will reach a new high, and the sales of 1403066 units will make SAIC-GM-Wuling surpass the Chery brand and Geely brand, and rank among the top 10 among independent brands, standing firmly in the first echelon.
In this year, Wuling new energy products are like a bright star, shining in the new energy vehicle market. Wuling Xingguang became the TOP2 of 150,000 yuan plug-in hybrid sedan in the month of its listing, with a sales volume of 16,864 units. Wuling Hongguang MINIEV sales soared to 237863 units, of which the third-generation macaron sales exceeded 25,000 units in 45 days after its launch. The volume of Wuling Binguo also rushed to 231102 units, and the sales volume exceeded 30,000 units for two consecutive months.
Entering 2024, the three cars are even more overwhelming. In the fourth week of January 2024, Wuling Starlight sold 2,422 units, ranking among the top 2 plug-in hybrid sedans with 150,000 yuan; Wuling Hongguang MINIEV sold more than 3,300 units, ranking first in the A00 pure electric vehicle market for a second time. Among the top three pure electric vehicles sold within 100,000 yuan, Wuling Hongguang MINIEV and Wuling Binguo ranked first.
2. 3rd place.
In addition, the market layout of Wuling new energy products is also deepening. In the domestic market, Wuling's sales network spreads all over the country, forming a strong channel system. At the same time, in the international market, Wuling is also actively developing, extending the footprint of new energy products overseas, providing global consumers with environmentally friendly and efficient travel solutions.
The first super A-class family sedan "exploded in the market.
Looking back at 2023, the launch of three new cars, Hongguang MINIEV (third-generation macaron), Binguo and Xingguang, has made young people fall in love with it. In particular, Wuling Starlight, since its listing, with its excellent performance and high market recognition, the first month sales exceeded 18,294 units, becoming a dazzling star in the market.
In order to meet consumers' needs for higher configuration and higher quality driving experience, Wuling Xingguang continues to optimize and upgrade, and strives to bring consumers a better driving experience. At the same time, Wuling Xingguang also has insight into the trend of younger users, attracting a large number of young users, and has become a leader in the 150,000 yuan plug-in hybrid car market.
In the highly competitive market environment, Wuling Starlight can stand out and show such a strong sales momentum, which is undoubtedly the best affirmation of its product strength and market strategy.
The reason why Wuling Starlight sells Changhong is inseparable from its unique advantages in the A-class car.
In recent years, the main feature of the A-class sedan market is the increase in the proportion of pure electric models, more and more ordinary users have begun to consider new energy models, and the potential release of new energy vehicles in non-restricted cities will also bring about the improvement of the sinking market.
New energy vehicles with no driving restrictions, low vehicle costs, and no purchase tax still have a lot of room for growth in the A-class sedan segment.
At present, the traditional sedan car market products generally have the pain point of "the bigger the car, the more fuel is consumed, or the bigger the car, the higher the price"; The main force of the family car, which is regarded as the "fuel-saving benchmark", has the problem of small space. Considering the pain points of the traditional family sedan design on the market, such as compact, narrow and short design, insufficient tension, Wuling Starlight adopts the aesthetic design of star wings, with a slender posture and more atmosphere, bringing a unique driving experience that surpasses the same level of models.
Wuling Starlight body size 4835*1860*1515mm, the longest wheelbase in the same class 2800mm, to create a home theater cockpit, bring a suitable leisure space for the whole family, support iQiyi's massive film source, family enjoyment.
Cost performance is also one of the advantages of Wuling Starlight. On December 6, 2023, Wuling Starlight was officially launched. The new car has a comprehensive range of more than 1,100km, and is available in two versions: 70 standard version and 150 advanced version, with prices of 8 respectively$880,000 and $10580,000 yuan.
Wuling Starlight not only brings full sincerity in the price, but also gives enough discounts to users who place orders before the Spring Festival.
For users who successfully paid for an order of 1,000 yuan on the Wuling Motors app or mini program before 24:00 on February 9, 2024, and picked up the car between February 10 and March 9, the dealer will issue a 1,000 yuan "Year of the Dragon" lucky red envelope to the user when the car is delivered to subsidize the commuting expenses during the Spring Festival.
It should be pointed out that the surge in sales has brought a temporary shortage of deliveries. In the face of the urgent needs of consumers, Wuling has shown a positive attitude. In order to meet the strong demand of the market, Wuling is gradually increasing production capacity and increasing the work of production lines. Every waiting consumer has placed Wuling's deep trust and expectations, and Wuling will live up to this high hope.
With the gradual increase of production capacity, Wuling will strive to shorten the delivery cycle to ensure that every consumer who chooses Wuling can have their favorite car as soon as possible. While increasing production capacity, Wuling will strictly control the quality to ensure that every Wuling Starlight delivered to consumers has excellent performance and quality.
The 125 Project "accelerates the agglomeration of five tens of billions of industries."
The charm of Wuling's new energy vehicles comes from its close connection with the pulse of the times.
Hongguang MINIEV, Binguo and Xingguang have become the favorite of young people with their unique design, excellent performance and high cost performance. Wuling is well aware of the individual needs of young consumers, so it has built a product matrix from small to large, from personalized single products to family cars, to meet the needs of different consumers.
At the end of the day, Wuling Motors' advantages in technology research and development and industrial chain provide a solid foundation for its foothold in the new energy vehicle market. In the face of the changes in the industry, Wuling has steadily seized the market opportunities with its profound technical background and forward-looking strategic layout.
On January 22, 2024, the Second Session of the 14th National People's Congress of Guangxi Zhuang Autonomous Region officially opened in Nanning. In the discussion of the Liuzhou delegation to review the work report, Yao Zuoping, a representative of the 14th People's Congress of the Autonomous Region, secretary of the party committee and deputy general manager of the company, talked about his experience, talked about his experience, and put forward suggestions around the work report, combined with the actual development of the company, and made a speech entitled "Fully implement the "125", build a new quality productivity, and accelerate the construction of an international new energy automobile industry highland.
Secretary Yao pointed out in his speech that in order to accelerate the comprehensive transformation and upgrading of new energy and lead the development of strategic emerging industries, the company has made every effort to promote the "125 Project" with the support of partners from all walks of life in the autonomous region, Liuzhou City and all walks of life.
According to industry analysts, this strategic layout will not only help enhance the synergy of Wuling Motors' industrial chain, improve production efficiency and reduce costs, but also provide a strong guarantee for the sustainable development of Wuling Motors in the new energy vehicle market.
At the same time, Wuling Motors pays attention to technology research and development, and constantly introduces innovative technologies. On October 16, 2023, SAIC-GM-Wuling held the Wuling Technology Evolution Day in Shanghai. At the press conference, Wuling officially released the two self-developed core technologies of "Wuling Lingxi Hybrid System" and "Shenlian Battery", and at the same time, the new model Wuling Starlight based on Wuling's new native new energy architecture was officially unveiled.
The release of Wuling Lingxi hybrid system and Shenlian battery, two self-developed core technologies, has further enhanced the competitiveness of Wuling Motors in new energy technology. The R&D and launch of these technologies not only reflect the technical strength of Wuling Motors, but also provide consumers with more efficient and reliable energy solutions.
Wuling Motors has significant advantages in technology research and development and industrial chain, showing strong scientific and technological strength and forward-looking strategic layout. These advantages will help Wuling Motors maintain its leading position in the new energy vehicle market and provide consumers with more high-quality and reliable products and services.
Wuling has always insisted on building cars for the people, starting from the scenarios and needs of cars, and providing solid and reliable technologies, products and services. Among them, the cumulative sales of Hongguang MINIEV family series exceeded 1.17 million units, and the cumulative sales of Wuling Binguo exceeded 180,000 units, truly achieving "zero spontaneous combustion per million sales".
On this basis, Wuling has invested nearly 2 billion yuan in the overall cost of nearly 3 years to create a new native new energy architecture, compared with the traditional practice of quickly introducing oil to electricity to the market, the new architecture under the body safety strength, battery and cabin protection, interior space utilization, vehicle lightweight and energy consumption performance, all have significant advantages, and are compatible with pure electric, plug-in hybrid, oil hybrid and extended range and other power units.
Looking forward to the future, Wuling New Energy Products will continue to uphold the core concept of innovation, quality and service, and lead the development trend of China's new energy vehicle market. On the road to the future, Wuling will meet a better tomorrow together with consumers.
Proofread by Zhao Lin.
Duty Editor: Li plus or minus.