Capital should invest in celebrities and rely on celebrities to make money. From this point of view, capital is consuming stars.
Behind the stars are standing capital, relying on capital to make profits. An acting star will grow into an expert in making money, especially some so-called top stars, who have no good works, but can make money. Although celebrities are not born stars, celebrities themselves can gain a lot of market space. Especially after capital invests in celebrities, they will let celebrities act, sing, engage in variety shows, etc., and there are a lot of appearance fees for each appearance. The rising value of celebrities is the result of the promotion of the capital market and the increase in people's recognition.
Capital investment stars are also consuming stars. A person's growth into a star depends on capital to build momentum and rely on the support of performing arts companies. After signing a contract with an entertainment company, the star artist will be trained by the entertainment company. Not only must you learn to sing, dance, and act, but you also have to learn to do variety shows, be judges, be students, be guests of happy shows, and so on. In this way, celebrities have become a money-making tool created by capital. Stars make a lot of money, all of which are acting companies. The star's salary is paid by the performing arts company. After the acting company trains the stars, they will arrange for them to appear on the camera. Acting stars who are thriving will continue to receive investment and their worth will skyrocket. And those who can't mix it can only play supporting roles, or retreat into the background. Of course, there are times when acting stars make money and there are times when they lose money. Capital investment in film and television dramas will take a fancy to certain stars and let these stars act. Because the star itself has its own traffic, it will bring high ratings and make a lot of money. Of course, there are also times when the stars are acting in movies, but as a result, no one watches the movie, and the box office is not high, which makes the investors complain.
The investor will measure the celebrity's ability to make money, and see whether the celebrity makes money fast or slowly, and whether he makes more money or makes less money. Stars who make money quickly and a lot will become the top stream in the entertainment industry and become the object of people's pursuit. Even such a star plays a drama and a drama. The value of stars has skyrocketed, becoming a guarantee at the box office. As a result, capital continued to invest more, allowing these stars to act in some big dramas, rather than making small fights. After an acting star becomes popular, he will be quickly targeted by capital and will be quickly consumed. Not only do you have to act in movies and TV series, but you also have to shoot commercials, do variety shows, etc., as long as you can use your fame to make money, there are a lot of projects, so that celebrities are overwhelmed. Capital consumes the fame of celebrities, and the celebrities themselves are also consuming fame, it seems that fame has become a guarantee of traffic and a guarantee of making money. Of course, when some celebrities are outdated, they will be abandoned by capital, or even collapse, and there is no possibility of consuming fame anymore. In other words, many celebrities can't be stars from young to old, nor can they sell their fame from young to old, but they have to make enough money, withdraw in time, and change careers. After all, celebrities eat the rice of youth. When you are young, you have a good appearance, you can be active in the **, after that stage, you will be old, and no one wants to look at it, so you will consciously retire and give way to the younger generation of stars.
Capital will measure the value of celebrities, and will also try to invest in some celebrities. Let them act in some movies and TV series, and let them publish some personal singing** to see if they can become popular. If it can be popular, it will continue to invest, if it can't be popular, or even lose money, it will be withdrawn and not invested in them. Celebrities adapt to the rules of performing arts and adapt to the market, which is actually the process of capital adapting to the market. After the capital invests in the star, it will look at the market reaction. If the market responds well, it will continue to invest, make high-quality products, and make stars bigger and stronger, and at the same time cultivate backwards, so that the younger generation of stars can gradually enter the performing arts market, and they can't invest all their money in one star. It's like investing in financial management, "you can't put all your eggs in one basket". Capital investment stars are to recover costs and make profits continue to increase. And the stars themselves must work hard to create some profits for the capital, so as to avoid being abandoned by the capital because of bad acting.
After capital consumes celebrities, when they see that celebrities are valuable, they will continue to invest, and when they see that celebrities have no value, they will withdraw their capital and switch to other celebrities. It seems ruthless, but it is actually market behavior, and it doesn't matter if it's good or evil, and it doesn't matter if it's affectionate or ruthless. Capital investment is for appreciation, not for charity. Celebrities can grow by relying on the operation of capital, in addition to capital, it is the operation of power. If a star is the second generation of officials, it is easy to become famous, and it is easy to gain the favor of capital, and there is power behind it, and there are various transactions. Whether it is the rich second generation or the official second generation, as long as you want to be famous, it is easy to become famous, but it is not so easy for ordinary people to become famous. When an acting star becomes famous, it is easy to drive the performing arts company to make money, and it is easy to become an investor. Many acting stars are investors themselves, and when they can't act, they will rely on investment to make a profit, rather than continue to act.
Capital consumes celebrities and lets celebrities make money. And celebrities have become a commodity invested by capital, and as long as you sell yourself, you can make a lot of money. However, there is also capital that just builds momentum for celebrities, and leaves when they make money, making many stars famous, with poor acting skills, and not good at singing, but they have a lot of fans, and they themselves have become part of the capital game.
It's better for celebrities to make money and turn into investors. But it has always been a law for stars to be controlled by capital and consumed by capital, and it is also the result of the marketization of performing arts stars.