Core TipsAuthor |Gao Yuzhe.During the Spring Festival holiday in 2024, many regions have relaxed the relevant regulations on the ban on fireworks and fireworks, and the business of fireworks has become stronger and stronger along with the New Year's flavor.
Edit |Xing Yun.
Every Chinese person has a Spring Festival memory related to fireworks.
This also hints at the fireworks business, which has always had a colorful moment.
Starting from New Year's Eve 2024, Internet celebrity fireworks will continue to be popular. The old Internet celebrity Gatlin, after experiencing the highest of nearly 300 yuan in 2023, this year's ** has fallen, from 12 sticks of 1,000 yuan per box**, down by half; The new Internet celebrity 1088 thousand miles of rivers and mountains is not only magnificent, but also full of momentum, some sellers ask for 6,000 yuan, and some buyers spend 5,500 yuan to grab two and feel very satisfied.
Although it is not expensive, people's love for fireworks is undisguised. Before New Year's Eve, someone risked looking for scalpers to enter the park after booking a hotel in Aranya, just to watch a 20-minute beach fireworks show.
When it comes to the Spring Festival holiday, in the traditional moment of saying goodbye to the old and welcoming the new,People are even more obsessed with fireworks, not only to add to the festive atmosphere and send New Year's wishes, but also to relive precious childhood memories
In recent years, many places have restricted the use of fireworks and firecrackers for safety and environmental reasons, and the number of areas where relevant fireworks regulations will be relaxed during the Spring Festival in 2024 has increased significantly.
Fireworks dealers and retailers are busy all the time, "a month ago, sellers have been ordering, and now they have to be busy until eleven or twelve o'clock in the evening every day", "in order to go to the door of the emergency management bureau at two or three o'clock in the morning, and get the certificate early to rent a good position".
1. Good memories of fireworks
Fireworks have always had the meaning of blessing.
On New Year's Eve, Li Fei and her husband made a temporary decision and drove from Xingsha, Changsha County, to Liuyang to watch the New Year's Eve fireworks. Due to traffic congestion on the road, it took more than an hour to travel, and it took three hours to arrive, because I couldn't grab an infield ticket, I could only be at the football field next to the fireworks point**. There were a lot of people at the scene, even the rooftops of nearby residential buildings were full of people, and in the more than 2 hours of waiting, although they were cold and hungry, the moment they saw the fireworks, Li Fei felt that everything was worth it.
The New Year's Eve fireworks show was staged at Liuyang's Sky Theatre, a county-level city with a population of less than 1.5 million, attracting nearly 40,000 visitors that night**.
Many tourists drive hundreds of kilometers to watch the fireworks. Wang Yang, who has done his homework, is one of them, in order to take his family to watch the fireworks show, he grabbed 698 VIP tickets more than a week in advance, and the ticket price of the concert specifications is full of the family's expectations for the new year.
At noon on December 31, they drove there, and although they did a strategy in advance, the road was blocked from about five o'clock, and finally arrived in Liuyang at six o'clock. There are several viewing venues at the scene, and there are also local residents who charge dozens of yuan for parking or venue fees, before the performance begins, people occupy a good position early, and there are also tourists who go to the surrounding area to buy fireworks, jellyfish, Gatling, three minutes, these well-selling fireworks, from time to time into the air.
There are many people who are dissatisfied with the ticket price and experience of this fireworks show, but for Wang Yang, "at the beginning of 2024, I saw the fireworks of my own life".
Under the Xiaohongshu notes of this New Year's Eve fireworks, a user left a message and wrote: "It would be better if you could grab the infield tickets for the weekend, and the tickets in the infield would be even better than the New Year's Eve, and even some fireworks companies would let go of the fireworks of the Olympic Games and the Asian Games."
A Liuyang firecracker factory that has been in business for more than 20 years told Leopard Change, "In order to promote their own brands, many local firecracker factories in Liuyang will jointly set off fireworks every Saturday", which can be purchased by appointment for one yuan in a WeChat mini-programFor manufacturers who provide fireworks, "it will definitely not return to its original cost, but it is a good marketing opportunity".
For Liuyang locals, the fireworks show every Saturday is the best choice for "watching the ceremony" on weekdays, and this "custom" is organized by the local **, "What we eat here is 'firecracker rice', many post-95s and post-00s are 'second generation flowers', young people with active brains can earn more than 100,000 yuan a month."
If more and more cities choose to hold large-scale fireworks shows on Chinese New Year's Eve, when it comes to the Spring Festival, an important moment for family reunion, every Chinese person has a happy past of setting off fireworks on Chinese New Year's Eve.
During the Spring Festival holiday in 2024, many regions have relaxed the ban on fireworks and fireworks, trying to find a better balance between traditional culture and safety management, and everyone's expectations for fireworks have increased sharply.
2. "Get the certificate down before you can rent a good place".
Fireworks market before the Spring Festival holidayThere are opportunities, but also risks.
Every time the 60-year-old Aunt Cao arrives at the end of the year, she will temporarily close the restaurant she originally operated and sell fireworks instead. After the New Year, the number of people who buy firecrackers has increased significantly, Aunt Cao sets off from home at six o'clock every morning, and moves goods to the warehouse about 700 meters away from the sales point.
A month ago, she ordered the goods from a large local fireworks wholesaler in Northeast China, "Every year after New Year's Day, there will be an order meeting before the Spring Festival, and the one who likes it will be ordered first." Now their business may not be easy to do, in the past, they would pay after the sale, but this year they have to pay before they get the goods." She told "Leopard Change" that because it is a small retail outlet, she does not dare to take more goods, "I am worried about pressing the goods, and the cost of each time I get the goods ranges from 10,000 to tens of thousands."
For Aunt Cao, the key part of wanting to make more money lies in "**" and "renting". According to the "Measures for the Implementation of Fireworks and Firecrackers Business License", the sale of firecrackers requires a fireworks and firecrackers business license. "Now ** is becoming more and more strict, not if you want to do it, you can do it".For this reason, many retailers queue up at the entrance of the Emergency Management Bureau at two or three o'clock in the middle of the night, "first get the license before you can rent a good place".
It is also becoming more and more difficult to rent a house, "there are regulations in the place where firecrackers are sold, there can be no fire, no gas, no people can live", there used to be a whole street dedicated to selling firecrackers, "one house next to another, now a second house can only be opened 50 meters away". Although fireworks are risky, the profits are relatively high, Aunt Cao said, "It mainly depends on how much you increase the price, and it is no problem to double it overall." In particular, the popular models, such as Gatling, jellyfish, etc., generally peak about a week before the Spring Festival, and the profit margin is considerable, but the duration is short.
Zhang Zhang, who runs a homestay in Wuyuan, Jiangxi Province, also owns his own haberdashery store. Every year during the Spring Festival, he will buy fireworks from wholesalers after obtaining the corresponding qualification license.
As an important production area of fireworks in the country, Shangrao Guangfeng has a lot of fireworks factories, Zhang Zhang occupies a cost advantage, as a downstream retailer, fireworks profits can be relatively high, "25 yuan purchase can be sold to 100 yuan, at least 1 times or 1.."5 times more".
Although the profit is considerable, butBecause of the large safety hazards and policy risks, "many small factories have stopped doing now, and only a few relatively large fireworks factories remain." Coming to this year's Spring Festival, a sudden accident once again sounded the alarm for the industry.
According to the CCTV report, on January 24, a fire broke out on the basement floor of the shop along Jialeyuan, Tiangong South Avenue, Yushui District, Xinyu City, Jiangxi Province, and as of the 25th, 39 people were killed and 9 people were injured.
This matter has a great impact, and there should not be many people who set off fireworks this year, so this industry is highly risky, and it is still necessary to be safe and compliant. After the accident, Zhang Zhang decided not to sell fireworks anymore and to run a homestay with peace of mind.
3. "One sells for 300 yuan, and the ex-factory price is only 20".
The chill that the fireworks business has felt over the past few years, and while it has improved in recent years, more changes are taking place in the industry.
The outside world's perception of the fireworks industry is mostly "not open for half a year, open for half a year", for important production areas such as Shangli in Jiangxi Province and Liuyang in Hunan Province, many locals have been producing or operating fireworks for generations.
There are young "second generation of fireworks" and "third generation of fireworks" who have been running fireworks factories since their grandparents, and fireworks factories have become an intergenerational inheritance, and as a local pillar industry and traditional handicraft industry, many young people are considering transformation. More young people are leaving, and the owner of a firecracker factory who has been working in Liuyang for more than 20 years told "Leopard Change": "The firecracker factory still relies on manual laborThe development of technology is relatively slow, machinery is only an auxiliary, can not replace the whole process of production, most of the workers in the factory are post-70s, post-80s, young people generally do not do this
As the "fireworks capital of the world", the business of the local fireworks factory in Liuyang has long been extended overseas. "Our firecracker factory is a manufacturing enterprise, and we will find the best company to export, get the order, pay the deposit, and then start production." Export orders, often do not have the problem of pressure on goods, from the overall profit point of view, "exports and domestic sales account for half".
According to the data of the Liuyang Fireworks and Firecrackers Association, Liuyang fireworks have a market share of 60% in the domestic market and more than 70% in the foreign market.
With the development of the industry, many small local fireworks factories in Liuyang have been merged by large enterprises. From the perspective of the entire industrial chain, the boss of the firecracker factory told "Leopard Change": "100 workers can have an output value of 20 million, and the profit margin is generally 8% to 10%". Wholesalers are "making steady profits without losing money", "when we press the goods, we ask for a capital guarantee, but the wholesalers will see how much they make and how little they earn."
The profit margin of different products is also different, and the profit margin of the combination gun that sells well is higher。For example, Gatling, which continues to be hot, "last year's most expensive one was sold for 300 yuan, and the ex-factory price was only about 20 yuan". The cost is mainly determined by the size, caliber 0.8 inches, the cost of a shot is 5 cents, 1The cost of a 2-inch shot is about 1 yuan. In this way, the market price ranges from 2000-6000 yuan for thousands of miles of rivers and mountains, with 1088 rounds, 1For example, the cost of 2-inch specifications is about 1,000 yuan.
Regarding the innovation of fireworks styles, the owner of the above-mentioned fireworks factory said, "We will study by ourselves what shape and effect we want to become, Gatling actually existed many years ago, but it used to be a single root, and now it is bundled together to become Gatling." ”
Regardless of the profits of each link, the fireworks industry has brought considerable benefits to Liuyang City, and data from the Liuyang Fireworks and Firecrackers Association shows that in 2022, the fireworks industry cluster in Liuyang City will achieve a total output value of 301500 million yuan, a year-on-year increase of 153%；As of October 2023, the total output value of fireworks in Liuyang City has reached 313400 million yuan, a year-on-year increase of 756%。
In 2023, the fireworks market will pick up, and many local fireworks factories in Liuyang have increased their productivity.
Chinese New Year's Eve is approaching, many wholesalers in Liuyang are still receiving orders from outside the province, "at least one (hanging) car, the cost is four or five hundred thousand", because fireworks can not be expressed, they will apply for road transport permits, a car of fireworks to all places. The firecrackers of the Spring Festival sounded, and the fireworks market ushered in another bloom.
At the request of the interviewee, the names in the article have been changed).