Hui'an has a long history and profound traditional cultural accumulation, and has formed a modern cultural industry system with carving industry, cultural tourism, interpretation and entertainment, publishing and printing as the main body, and has become a new driving force and new engine for economic growth. In the notice issued by Quanzhou a few days ago, Hui'an County's 2022 cultural industry development performance assessment index was awarded the first place in the city's assessment at the first level with a large advantage, in addition to the 2023 year, it also successfully won the 2024-2025 Fujian Province Cultural Industry Development Special Fund of 7 million yuan, and from January to November 2023, the county's cultural enterprises on the scale revenue growth rate was 867%, the first time in the year to achieve a negative to positive, the cultural industry momentum is strong.
Strong "leading" cultural enterprises to the new strong.
Can the production of paper bags be marketed? In Hui'an, there is such a cultural enterprise in the printing and publishing industry - Fujian Nanwang Environmental Protection Technology Co., Ltd. successfully landed on the GEM in June 2023 and became a veritable "paper bag king".
Nanwang Technology's main business is the R&D, production and sales of paper product packaging such as environmentally friendly paper bags and food packaging. When it comes to its services and cooperative customers, most of them are familiar with it, including Yum, Wallace, McDonald's, Meituan, Nike, Adidas, Muji, Xtep, Anta, Uniqlo, Coach, Uber Eats, Laiyifen, Haidilao and hundreds of other well-known consumer brands at home and abroad.
Since its establishment in 2010, from a small business to a listed company, what is the magic weapon of Nanwang Technology's products to win and win the favor of many well-known brands?
Fujian Nanwang Environmental Protection Technology Co., Ltd. *** production workshop (photo by Zheng Shiyi).
The company has integrated R&D and innovation capabilities from product innovation, to technology R&D, to equipment R&D and upgrading, and has formed an efficient transformation system from R&D results to large-scale manufacturing. Zhang Xiaohui, assistant to the chairman of Nanwang Technology, said that the company currently has 5 authorized overseas patents and 63 domestic patents, and has strong process innovation and equipment innovation capabilities.
For example, the inward folding of small U bag technology, through the improvement of equipment and technology to achieve the full automation of small U bag production, compared with the same industry has obvious speed advantages, but also greatly save paper and glue materials, can reduce production costs. The device has been iteratively updated to the fifth generation. Zhang Xiaohui said.
Coincidentally, Hui'an Huafeng Sheng Stone Industry Carving was rated as one of the most growing cultural enterprises in Fujian Province in the sixth session. From 2019 to 2022, the company's main revenue increased by more than 31%, the total profit increased by 20%-30%, and the average annual return on net assets exceeded 12%, developing in the direction of collectivization. This is one of the key indicators for the company to be honored as the most growing cultural enterprise.
Based on carving, the company's current business has extended to cover stone creation, urban sculpture, ancient temple construction, building curtain wall, garden landscape, cemetery tombstone, municipal bridge and other projects. Li Heping, the relevant person in charge of the company, said.
The company is strong in the new picture, continuously enhances the core competitiveness of the market, and brings about the expansion of production scale and the continuous improvement of efficiency.
A corner of the Maritime Silk Road Film Town (courtesy of Hui'an County Cultural Reform Office).
It is understood that Hui'an has 88 cultural enterprises on the scale. In addition to the above two enterprises, there are five companies including Zhenchang Garden, Daguan Carving, Datang Stone Carving, Hexiang Sculpture and Dingli Carving have been awarded the provincial cultural industry demonstration base, and Datang Stone Carving has also been awarded the title of Top Ten Enterprises in the Development of Cultural Industry in Quanzhou. Relying on the Maritime Silk Road Film Town, Hui'an County was listed as the first batch of 20 key film and television location shooting bases in the province, Hui'an Windmill Island and Half Moon Bay were selected as the first batch of 10 key film and television shooting spots for marine culture in Quanzhou, and the Hui'an County Cultural Reform Office was also awarded the honor of "World Heritage Quanzhou" City Gift Design Competition and "Excellent Organization Award" of the "Fushi" Cultural and Creative Design Competition, forming a new path of high-quality development of cultural and tourism integration with film and television shooting as the carrier, Huinu culture as the soul, and carving art and cultural creativity as the increment.
Cultivating "sprouts" cultural projects bloom in many places.
Project construction is a "strong engine" for high-quality development. At present, the construction of a number of cultural industry projects in Hui'an is sonorous, showing a good trend of going hand in hand and flowering in multiple points, helping the development of the cultural industry to continuously create a new situation and reach a new level.
Pay close attention to large projects, among which the protection and activation of the ancient city of Chongwu has attracted attention. Hui'an County plans to coordinate the repair of traditional buildings in the ancient city of Chongwu, the relocation of houses within the protection of the five-meter line of the city wall, the landing of the pipe network, the restoration of ancient streets and alleys, and the planning and design of night view projects. After completion, a multi-functional cultural complex integrating sightseeing trails, leisure and vacation, experience of the culture of the soldiers and the spirit of Huinu will be formed in the ancient city. At present, the first phase of housing expropriation has been completed for the project, and the second phase of housing expropriation is in full swing.
As one of the key projects of Hui'an, the carving circular economy industrial park project will better promote the transformation and upgrading of Hui'an's traditional carving industry. With a total investment of 2 billion yuan, the project will be built into a standardized, intelligent and intensive national benchmark demonstration green industrial park for the stone carving industry integrating environmental protection production, recycling, creative design, financial services, exhibition and sales, etc., and promote the solution of core problems restricting the high-quality development of the carving industry such as dust pollution.
To create a new brand, "Huinu Spirit" is a cultural IP that Hui'an is proud of. In order to further inherit and carry forward the "Huinu Spirit", Hui'an has planned to build a Huinu spiritual inheritance tourism base, covering an area of more than 20,000 square meters with a total investment of 45.8 billion yuan. The project has started in September 2023 and will become a national intangible cultural heritage revitalization and inheritance base and city meeting room in Hui'an, driving a new economic growth point for the development of all-for-one tourism.
Renderings of the Huinu Spiritual Transmission Site (courtesy of the Huinu Spiritual Transmission Site Construction Project Headquarters).
Work the construction of key cultural and tourism projects. It is understood that in 2023, Hui'an will continue to promote the construction of 53 key cultural and tourism projects at the county level, and has completed a total investment of 327.6 billion yuan, 49 formal contracts for cultural tourism projects were signed, with a total investment of 206With 8.2 billion yuan, the revitalization and utilization of Chongwu Ancient City in Hui'an, the art slow track around the island of Xiaoqiao Life Art Island, the Huinu Spirit Exhibition Hall Project, the "Double Carbon" Demonstration Base in Keshan County, and the Carving Art Circular Economy Industrial Park and other projects have been included in the key projects of the city's cultural industry. At the same time, through the organization of declarations and on-site visits, the recommended "Maritime Silk Road" intangible cultural heritage craft exhibition hall and the construction project of Fujian Ledao Xingyuan Research and Intangible Cultural Heritage Practice Base have been supported and subsidized by special funds for the development of cultural industries at the municipal level, and a number of cultural and cultural tourism projects have been solidly promoted.
Renderings of the greenway node of Keshan's "double carbon" demonstration base (courtesy of Hui'an County Bureau of Culture and Tourism).
Interpreting "kinetic energy" Cultural policy is comprehensive.
Through efforts in the next two years, Hui'an plans to make the added value of the cultural industry exceed 16 billion yuan, with an average annual growth rate of more than 13%, and the added value accounts for more than 10% of GDP. "Hui'an is full of confidence and expectation for the development of the cultural industry in the future.
In recent years, with the goal of building a culturally strong county, Hui'an County has successively introduced an action plan to promote the high-quality development of the cultural and tourism economy, opinions and incentives to promote the high-quality development of the tourism industry, several opinions on promoting the development of the carving and cultural industry, opinions on promoting the development of homestays, and a series of support policies such as the copyright protection work plan for stone, wood and jade carving works.
The National Arts and Crafts Production (Stone Carver) Vocational Skills Finals were held in Hui'an County. The picture shows the creation site of the contestants (courtesy of Hui'an Carving Art Cultural and Creative Park).
From the perspective of the carving cultural industry, a few days ago, the 2023 National Light Industry Vocational Skills Competition - National Arts and Crafts Production (Stone Carver) Vocational Skills Finals was held in Hui'an County. By holding a series of activities, Hui'an continues to give full play to the "world stone carving brand effect" and enhance the connotation of the local cultural industry. At the same time, the in-depth implementation of the "Talent Empowerment and Development" project, the "Hui'an Carving Talent Advanced Seminar" and "2023 Internet Marketing Practical Technical Talent Training Course" and other talent training activities were held to further promote the skill level and comprehensive quality of carving practitioners. Organize enterprises and craftsmen to participate in a number of competitions. Among them, in the "Fourth Fujian Province Arts and Crafts Creative Design Competition" Hui'an won 4 gold, 8 silver, 11 bronze and 13 excellence awards, stone carving works won all the gold medals in individual categories, fully demonstrating the exquisite skills and innovative spirit of Hui'an County carving, and vigorously promoting the development of carving culture industry in inheritance and innovation in development.
The development of cultural industries can drive the development of related industries, increase employment opportunities, and promote GDP growth. In the next stage, Hui'an will also focus on cultivating a number of backbone cultural enterprises, promoting the construction of a number of major projects and platforms in the cultural industry, and gathering a group of cultural industry talents, so that the cultural industry will become a powerful engine and an important growth pole leading and supporting economic and social development.
Chen Qiuhong, editor of Fujian Reporter Station of China ** Agency, Hu Meidong).
*: China**Net.