As the emblem and the most significant logo of a sports meeting, the emblem is not only a symbol of the Games in the hearts of the people, but also a window to show the characteristics of the city and national culture and tradition of the Games, so that people can see the time and place of a sports event at a glance.
On January 11, 2024, the emblem of the 9th Asian Winter Games in 2025 "Beyond" was officially announced. In the future, "transcendence" will be the main logo and become the symbol of this Asian Winter Games, and together with the whole of Asia and the world, we will welcome the arrival of the 9th Asian Winter Games in 2025.
1 Design Concept.
The emblem of the 9th Asian Winter Games in 2025, "Beyond", cleverly integrates short track speed skaters, lilacs and dancing streamers for isomorphic design, combining Chinese culture with Olympic elements, conveying China's beautiful pursuit of accelerating the construction of a sports power in the new era, making unremitting efforts to challenge higher, faster and stronger goals, and making new contributions to Asian ice and snow sports.
2 Design Elements.
The emblem consists of three parts: the main graphic, the text logo, and the OCA sun logo. The agile and elegant posture of short track speed skaters embodies the sportsmanship of Asian ice and snow athletes who work hard and constantly surpass themselves, and is also a proof of the glory of Harbin as the "City of Olympic Champions". The lilacs in full bloom show the open and inclusive urban culture of Harbin. Dancing streamers add a celebratory visual feel to the emblem, both as a tribute to the past and a vision for the future. The sun icon in the upper left corner is the symbol of the Olympic Council of Asia, representing the long-cherished aspiration of Asian countries to pursue prosperity, progress and peace.
3 Design colors.
The emblem uses a gradient of blue and purple as the main colors, realistically simulating the colorful light and shadow refracted by the sun on the ice surface, implying the infinite charm of ice and snow sports. The gradient purple in the streamer is taken from the main color of the lilac flower in Harbin.
4 Cultural connotation.
The overall line structure of the figure can be seen to be a variant of the Chinese character "nine", which directly means the 9th Asian Winter Games. Chinese culture, with nine as the honor, full of futuristic "nine", expresses Harbin's supreme courtesy to Asian countries of good neighborliness and friends. In addition, the outer outline lines form a cursive character for "合". The Chinese nation's "cooperation" culture is far-reaching and rich, conveying the long-cherished wish of the Chinese people to gather together with friends from Asian countries to unite and cooperate and make progress hand in hand.
*: CCTV News Client].
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