In the new year, it's time to set small goals again. Buying a car or changing a car may be one of the small goals of many friends, but when buying a car, you must combine your own needs, seeking new or curious is not really desirable, but also to identify the car brand, in the case of understanding the current situation of the brand, and then start buying a car. For example, these three brands will not be included in the car purchase list for the time being this year.
Gaohe Automobile
At the beginning of January, we talked to you about Gaohe Automobile. At that time, it was because of the news that Gaohe was hung up on the Internet and the cash flow was cut off, and the official refuted the rumors that the company's operation was normal, and the work of R&D, production, marketing and delivery was progressing normally, and reported the case to the public security department on the relevant misinterpretation. At that time, we also said that we would not interpret the truth of this matter, so as not to affect Gaohe's reputation. Judging from the current status quo, this independent new power brand, which has always given people the impression of being both high-end and fancy, is indeed facing difficulties.
What makes it even more difficult is a recent incident: some netizens broke the news that the Gaohe Automobile store in Taikoo Li, Chengdu, Sichuan Province was suspected of being withdrawn, and the exhibition cars in the exhibition hall were also pulled away. According to the withdrawal announcement, due to internal reasons of the brand, it is no longer able to continue to operate in the mall. In response to this situation, the official said that in order to further optimize the layout of brand channels, the store was optimized and relocated as planned.
Among the new forces of car manufacturing, Gaohe's products are more personalized and niche, and it can also be said that it is unique. This positioning allowed it to go out of the circle smoothly in the early stage, but it lacked follow-up. Combined with the previous layoffs and other events, if you don't buy a car with the nature of a play ticket, Gaohe should not be a good choice for you.
Evergrande Automobile
Evergrande Automobile should be no one to buy it, right? But some people want to be in a desperate situation, and the possibility is not impossible, I advise everyone to be cautious, not to mention that there may be enough to choke the brand alive without after-sales. In 5 years, Evergrande Automobile burned 10 billion, and only one Hengchi 5 was mass-produced for 9 cars, and less than 1,000 units were sold in one year.
At the beginning of January this year, Liu Yongzhuo, executive director of Evergrande Automobile, was criminally detained in accordance with the law on suspicion of violating the law and committing crimes. Up to now, 3 senior executives of the "Evergrande Department" have been arrested, in addition to Liu Yongzhuo, there are Xu Jiayin, chairman of the board of directors of Evergrande, and Du Liang, general manager of Evergrande Wealth, who have been arrested before. Not only that, but its $500 million cooperation with Newton Group is gone. It can be said that Evergrande Automobile has already fallen into the peak period of the outbreak of the crisis.
On January 29, the Hong Kong court issued a winding-up order to China Evergrande, which was officially ordered to be liquidated due to the lack of progress in China Evergrande's debt restructuring plan and the company's insolvency. Affected by this, China Evergrande, Evergrande Automobile, and Evergrande Property were suspended intraday. Before the suspension, China Evergrande fell 2087% at 0HK$163 shares; Evergrande Property fell 250% to 0HK$390 shares; Evergrande Auto fell 1821% to 0HK$229 shares. This is not the first suspension of Evergrande Auto in 2024, but it will be more difficult to resume trading.
Infiniti
In 2018, Infiniti had 131 stores and 122 after-sales stores across the country, while according to the available information, there are only 58 Infiniti stores left nationwide, and they are even sold in Dongfeng Nissan's showrooms. Dealer withdrawal is a normal phenomenon in the market, and large-scale withdrawal is another situation.
In 2017, Infiniti's sales in China were 480,000 units, and now, there is a situation where stores sell 3 cars a month. The main reason is that the product iteration is too slow, and then the quality control and marketing are both frustrated, so that the sales are declining.
In the past two years, it has been rumored that Infiniti is going to withdraw from China, and the official refutation of rumors has been unable to let users consume with confidence, so that in a vicious circle, it is becoming more and more difficult for Infiniti to turn over. And there are examples of Acura in the past, and Infiniti in a difficult situation is even more avoidable. You may want to pick up the leaks, as long as you don't care about the after-sales and parts that may appear in the future, then you can start, after all, it has indeed shrunk significantly.
In 2023, domestic new energy vehicles will develop rapidly, and 2024 will still be their main stage. Of course, the development of domestic new energy vehicles has finally brought back the taste of joint venture brands, and in 2024, there will be more pure electric platforms or new products that combine new brands. We have a lot of choices, don't worry about copying or not, the fierce competition brings more down-to-earth and better quality control, and there is a lot of room for cost-effective choices.