Poster News reporter Tian Liu reports from Beijing.
As one of the provinces north of the Tropic of Cancer, Shandong has a distinct distinction between cold and heat. According to data released by the Shandong Provincial Climate Center, in the summer of 2023, the maximum temperature in Shandong reached 417℃。In the summer when the heat is diffuse, a bite of sweet, sandy and watery chilled watermelon is definitely a "summer artifact" to quench your thirst.
According to the data of the National Bureau of Statistics, the output of watermelons in Shandong Province is second only to Henan, ranking second in the country. The watermelon production areas in the province are gathered in Weifang, Heze, Liaocheng, Linyi, Dezhou and other places, and the local specialty watermelon varieties - Dongming watermelon, Changle watermelon, Dahuangbu watermelon, Gudi watermelon, etc., are mostly listed from the end of April to July.
*From "Guo brand watermelon" WeChat***
Among the many high-quality watermelon varieties in Shandong, the one that really achieves "fire out of the circle" has to be Guo brand watermelon.
Guo brand watermelon is the "father of greenhouse watermelon", "watermelon king" Guo Hongze founded the watermelon brand, its first watermelon base "Guo brand watermelon cultivation field" was established in 1980, is the earliest large-scale watermelon cultivation base after the reform and opening up, is currently the country's largest watermelon cultivation complex, covers an area of more than 11,500 acres. Registered in 1993, "Guo" brand products are one of the earliest fruit brands in China.
After generations of cultivation and optimization, the Guo brand watermelon has a delicate pulp, juicy and refreshing, sweet and fresh taste, and rich flavor. Previously, Yang Shan, president of Weifang Guopai Watermelon Research Institute, introduced in an interview with **, "We have set up our own professional breeding research and development team, and established scientific research departments such as watermelon research institute, key laboratory of intelligent seedling, and key laboratory of plant genome molecular breeding to carry out variety research and development." Yang Shan said that the most popular "third generation of early spring honey" is selected by "one in a hundred", the melon shape is good-looking, the skin is thin, and the sugar content in the center of the melon is more than 13 degrees.
Today, Guopai watermelons are not only planted in the Weifang area, but are planted in pursuit of the sun, and as of November 2023, Guopai watermelon planting bases have been built in 11 places such as Hainan and Xinjiang.
Especially in the Kashgar region of Xinjiang, under the vigorous promotion of the Dongying Xinjiang Aid Headquarters, starting from August 12, 2021, Weifang Guopai Watermelon Agricultural Science and Technology Co., Ltd. will build a modern and efficient agricultural demonstration park in Shule. At present, the Guopai watermelon planting training base has become the park with the highest single-shed income, the most watermelon patented technology, and the largest watermelon breeding center in southern Xinjiang, which continues to polish the "golden signboard" of Guopai watermelon. Since 2023, the park has produced more than 2,400 tons of high-quality watermelons, with an annual output value of more than 30 million yuan, and a single greenhouse can achieve an annual income of 500,000 yuan.
After the Guopai watermelon planting training base settled in Shule, Kashgar, it ended the history of no fresh watermelon production in Kashgar in winter, and allowed the company to achieve the goal of having watermelons on the market all year round. In December 2023, the watermelons in the Shule planting base will mature one after another, and the workers will ...... grading, bagging, and packing in an orderly mannerBatches of orders printed with "Guo brand watermelon" were loaded and sent to all parts of the country to meet consumers' consumption demand for watermelons during the Spring Festival.
*From "Xinjiang Visit Huiju" WeChat***
After taking root in the land of Xinjiang, Guopai watermelon has really changed the production and life of the local people, allowing them to achieve employment and learn advanced production technology at their doorstep.
At present, Guopai watermelon has become a characteristic industry in Jigedai Airik Village, Tazihong Township, Shule County. According to the data released by Zhonghong.com in January 2024, Jigdai Erike Village has an annual output of 1,800 tons of watermelons, sales of 28 million yuan, and an annual increase of 120,000 yuan in the village's collective economy. The vigorous development of the watermelon industry has also attracted many local college students to return to their hometowns to start businesses, learn the scientific planting and management technology of watermelons, and contract greenhouses to develop characteristic planting.
Nowadays, watermelon is no longer the "exclusive" of summer, and you can taste sweet and refreshing watermelon all year round. Winter watermelon has the freshness of out-of-season fruits, but also loses the refreshing and hearty taste. Especially during the Spring Festival, the round and sweet watermelon has become a symbol of reunion. The Chinese New Year's Eve dinner on Chinese New Year's Eve, a table of mountain and sea delicacies, with the refreshing taste of watermelon as a foil, not only has a good meaning, but also can help people have a great appetite and enjoy the joy of reunion moments. Therefore, the Guo brand watermelon that is listed out of season is still hot in the consumer market during the Spring Festival and is very popular.
In 2022, the output of Guopai watermelons will be as high as 240,000 tons, sales exceeded 2900 million yuan. Guo brand watermelon is not only favored by the Chinese consumer market, it is understood that as early as 2014, Guo brand watermelon obtained an export license, exported to Japan, South Korea and other places, becoming the first watermelon brand in Weifang that can be exported overseas.