Since the New Year, the best consumption in the market has continued to be hot, and banks have also followed the "hot spots" and increased their product marketing efforts. The reporter recently visited and found thatMany banks have launched products such as gold medallions, gold coins, transfer beads, and even gold bracelets for the Year of the Dragon.
The person in charge of a bank branch in Gongzhufen in Beijing told reporters that gold jewelry is particularly popular with consumers this year. The reporter also saw at the scene that there was an endless stream of consumers consulting and buying gold jewelry.
In order to attract consumers, many banks have launched exclusive products that have also been broadened in terms of style. Some banks have launched a complete set of "wedding series" gold jewelry, including gold hairpins, ruyi locks, gold bracelets, etc., and some banks have cooperated with sculpture artists to design and launch a series of cultural and creative products.
The reporter visited a number of bank outlets in Beijing, and the staff said that the recent gold purchase fever has driven the consultation volume and sales of ** products.
Meng Jing, customer manager of Gongzhufen Branch of a bank in BeijingIn the past three months, the turnover of gold jewelry in outlets has increased by more than 30% year-on-year compared with the same period last year. Only the transfer of dragon ball bracelets is a small piece, and the sales volume of our outlets during the Spring Festival exceeded 600 sets.
At a bank branch in Dongguan, Guangdong, the staff said that the advantage is also one of the reasons for attracting consumers.
Wu Wurong, the person in charge of the personal finance business of the business department of the Dongguan branch of a bankSince the beginning of this year, the sales volume of auspicious gold bars in our branch has increased by nearly 50% year-on-year, the gold bar has two patterns of "auspicious" and "auspicious".**Compared with all kinds of brand gold stores, the discount is about 6%.
*: CCTV Finance (ID: cctvyscj).