Recently, the well-known swimmer Fu Yuanhui asked the cultural and tourism management department of a place for help on the Weibo platform, and the incident of "chartered car being blackmailed" caused heated discussions, and then the cultural and tourism department of the place where the incident occurred intervened for the first time and carried out an in-depth investigation of related issues, as of 2 hours after the Weibo was issued, the relevant departments of the place where the incident occurred have intervened, and within 12 hours (20 o'clock on the same day) announced the results of the investigation and punishment to the public. This is particularly "conspicuous" in the new atmosphere of the hot and hot start of the year in the cultural tourism markets across the country. Some netizens questioned, "Only celebrities can rectify the chaos", if it is an ordinary person, the speed of solving it will not be so fast.
Fu Yuanhui Weibo, Zhongxin Sports Weibo.
The official WeChat platform of Changbai Mountain Protection and Development Zone.
Since 2023, the national tourism market, which has been restarted from the darkest moment, has accelerated its recovery, and in order to strive for a positive image, various tourist destinations have taken turns to launch dizzying "pet guest" behaviors from "brightening their families" and "showing services" to "playing tricks" and "engaging in linkage", so as to create a "friendly" (city) city character more and more "volume". From the "barbecue train" to the "frozen pear platter", "pouring wealth" quickly gathered towards the destination where these hosts and guests shared harmoniously. From appreciating the "chic scenery" to pursuing the "experience first", "fireworks" and "human touch" overflow from the screen to the offline, more and more tourists will take a trip to "satisfy the emotional value". At the same time, the destination image information is more transparent on the online platform, the city brand value is more concrete, the traditional popular cities are innovative, the new cities are accumulated, and the full "sincerity" of every detail has naturally been "two-way running" by tourists "voting with their feet".
On the other hand, the "chartered car blackmail" incident of celebrities is an unreasonable behavior that disrupts the market order, and there is nothing to hide in today's developed and smooth network platforms. For the local cultural tourism market, it is not so much a "one-shot deal" started by the greed of individual operators, but in essence, it disrupts the long-term layout of the long-term "planting grass" of the local urban image. At present, the local government has intervened and carried out special rectification activities, and it remains to be seen whether it can be "a blessing in disguise" to restore and create a positive image of the city. However, this incident also sounded the alarm for the relevant departments of culture and tourism across the country, and a good reputation needs to be accumulated for a long time, not only to "listen carefully to persuasion" and "internal strength", but also to "pervasively" do a good job of prevention, and timely receive feedback when tourists encounter problems, and strive to "find and solve together" and carry out positive intervention. For the rectification of the chaos in the cultural and tourism market, it is necessary to clarify the attitude, show speed, and see the strength, purify the tourism market in the deterrence, enhance the credibility of the city, and promote a good urban business environment for all people and practitioners to cherish the opportunity of the city "out of the circle", so as to escort the sustainable and healthy development of the city.
Editor-in-charge: Bao Xuefei.