For the vast majority of models, the basis for talking about the value retention rate is to have a certain market sales, otherwise even if the car value retention rate is high, there is no reference significance for consumers - for example, there is a car value retention rate is extremely high, which may be due to insufficient production capacity in the early stage of the market, with scarcity, resulting in the phenomenon of increased sales (now there are very few), or because of out-of-print, feelings and other factors, do not depreciate or even increase in value, become a financial product, which does not have universal reference significance.
id.3. Become the champion of market segment value preservation
Recently, the China Automobile Dealers Association released the 2023 China Automobile Retention Rate Report, in the pure electric list, Tesla and BYD Some models of the value retention rate data is relatively leading, if subdivided into the field of joint venture compact pure electric vehicles, you will find that the original somewhat low-key SAIC Volkswagen, has relied on IDThe performance of 3 has become the king of value preservation in the subdivision list.
The data shows that SAIC Volkswagen ID3 has a one-year retention rate of 6768%, although it doesn't seem to be top-notch, but if you understand the calculation formula of the value retention rate of the list: used car sales price and new car guide price, you can find SAIC Volkswagen ID3 of the used cars** are relatively good. id.3. The official guide price is about 16Starting from 390,000 yuan, and the actual new car terminal falls into the 120,000-level ** gear after the discount, according to the data of a one-year value retention rate of more than 67%, the one-year car age ID3. In the second-hand car market, it is about 110,000 yuan, and the difference between new and used cars is not big - this also makes a lot of attention to ID3 friends, I'd rather buy a new car.
The sales volume has laid the foundation, and the monthly sales have exceeded 10,000 yuan
Then again, it's exactly ID3. The new car has a good performance at the point of sale, which makes consumers have a good impression of this product, which also improves ID3 Row in the used car market. Sales data shows that in 2023, SAIC Volkswagen IDThe family sold nearly 110,000 units, which is inseparable from the ID3. Since the second half of last year, sales have exceeded 10,000 in several months. In the past January, IDThe family has sold more than 10,000 again, and the momentum is still strong.
In fact, ID., which has only been on the market for two years3. Although it can only be regarded as a newcomer in the car market, it has already won the first place in the value retention rate of jointly-owned pure electric compact cars. As stated in the report, idThe family "has advantages in terms of product quality, design and reliability" and therefore ranks among the best in its segments.
The brand has a high degree of favorability, breaking the dimensional wall and facing young customers
Secondly, a condition with a high value retention rate is that consumers recognize and love it. If it is an unfavored and unpopular brand, even if the product is hardcore, it can only be applauded or not, and it will only be cold in the second-hand car market and regarded as an heirloom. id.The family has an innate advantage in this regard, whether in the field of sedans or SUVs, SAIC Volkswagen's star products such as Lavida, Passat, Tiguan and other star products have established an excellent image, and SAIC Volkswagen's mainstream joint venture brand image has been recognized by many consumers.
Now we are working on ID. in the field of new energyFamily, on the other hand, is more popular with younger consumers. From earlier SAIC Volkswagen IDThe family crossed over to join hands with Pokémon, invited Liu Yifei to help, and called the beast Yi Xiaoxing to drive the atmosphere, which made people discover, idHe is a characteristic, non-rigid, energetic player who is willing to communicate and interact with the public in a young way. Recently, the sweet pet drama "In the Blizzard" starring Wu Lei and Zhao Jinmai is on the air, and Wu Lei is SAIC Volkswagen IDThe spokesperson of the family, the fans are constantly spoiled, and he really lives up to the expectations of the audience.
SAIC Volkswagen IDThe family's way of breaking the dimensional wall and effectively interacting with young people has naturally won more recognition for it, and it can make more consumers in the young circle pay attention to and understand IDTram. For example, ID3. It is not the first price reduction in the tram, but its preferential program is very efficient, one step in place, anchoring the 120,000 yuan level, it seems very sincere, opening up the situation in one fell swoop and helping IDThe family has won sales growth, combined with its advantages in German quality and image reputation, and has also laid the foundation for its excellent value retention rate.