As a lo-mei brand with more than 30 years of deep accumulation, Ziyan Food has deepened its love for lo-mei by the public in recent years, and has entered the field of vision of more consumers. Over the years, in order to meet the needs of consumers, Ziyan Food has been continuously upgrading its products, services, factories and other fields, and has launched more than 100 lo-mei dishes and more than 40 prefabricated dishes, with more than 10 million members, creating a strong brand strength.
Since its establishment in Sichuan in 1989, Ziyan Food has been focusing on lo-mei products, its predecessor is Xuzhou "Zhongji Oil Scalded Duck", in 1996 Ziyan brand was formally established in Nanjing, in 2003 the company entered Central China, following the development direction from the coast to the mainland, Ziyan embarked on the road of expanding the national business layout.
In 2012, the national strategy was formally implemented, focusing on the development of Xi'an, Jinan, Tianjin and other markets to the north; Focusing on the development of markets such as Nanchang and Guangzhou in the south, we have taken a solid step to extend to the northern and southern markets, and achieved the strategic goal of the national layout in the east, west, south, north and middle. In 2014, it opened up a new path of online marketing and officially entered the e-commerce platform.
In December 2019, Ziyan Food signed a contract order of 800 million yuan with Wen's Co., Ltd., an agricultural and animal husbandry giant, and reached a strategic cooperation with COFCO. In February 2020, Ziyan began to lay out the online market and vigorously promote contactless takeaway; In June of the same year, the second phase of the Lianyungang factory was officially put into operation.
As of June 30, 2023, the number of terminal stores of Ziyan Food has reached 6,137, becoming a leader in the halogen products industry.
After more than 30 years of painstaking efforts, Ziyan Food has now opened "Ziyan Baiwei Chicken" brand chain stores in more than 20 provinces and municipalities directly under the central government and more than 180 urban districts across the country, concentrated in Jiangsu, Anhui, Shandong, Hubei and other provinces, and most of the stores are located in new first-tier and second-tier cities. During this period, the company built a number of large-scale standard factories, and also opened a number of sub-brands covering casual catering and leisure lo-mei, achieving high-level systematic development.
In the face of the current good market conditions, Ziyan Food will firmly adhere to the quality development route and deliver trustworthy food to consumers. At the same time, Ziyan Food will continue to upgrade the development path of the enterprise, carry out all-round innovation and iteration in the fields of factories, equipment, R&D, and sales, so as to create stronger competitiveness and enter the lives of more consumers.