As of February 6, a total of 9 films will be released during the Spring Festival in 2024. They are "Hot and Hot", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reversing Time and Space", "Eight Rings: The Nether of the Canopy", "Huang Pixiu: The God of Wealth Cat" These eight works were released on the first day of the Lunar New Year, and "Breaking the War" was screened on the seventh day of the Lunar New Year.
Obviously, there are quite a few movies. However, compared with previous years, the reason for the depression of the Spring Festival stalls in 2024 is still that there are fewer genre movies. This year's theme is too simple, basically all comedy, and it is a different type of comedy.
This year is still a year of insufficient "blockbusters". Namely, huge investments and mass-produced special effects blockbusters. In 2023, there will be "The Year of the Wandering Earth", "The Year of the Watergate Bridge of Changjin Lake", "Assassination of the ** Family", "The Wandering Earth" ......This has been the case for nearly a decade, and no matter the quality, there will always be a special effects blockbuster released.
In the context of declining consumption, investors will also try to monetize through social hot issues, small and medium-scale expenses, short production cycles, and online marketing trends in a small and broad way. However, in this way, you can only choose among a relatively narrow type of movies, and the fight is more intense.
As of February 6th, Taopiao tickets are **, with "Bear Infested" as the baseline, the author most likely believes that this year's hit is "Hot and Hot" or "Article 20".