With the increasing downward pressure on the domestic economy in recent years, the overall demand of the knife and scissors industry has also been affected to a certain extent, and the growth rate of the knife and scissors manufacturing industry has slowed down. However, in the process of gradual economic recovery, with the improvement of residents' income, the restoration of consumption willingness and the policy of resuming and expanding consumption, the demand side has gradually improved, and the growth rate of the knife and scissors industry has gradually recovered to a faster level.
Under such an economic environment and industry development level, Zhang Xiaoquan, a representative brand of Chinese knives and scissors, has also shown strong vitality and innovation in its development in 2023. This year, Zhang Xiaoquan not only continued to make efforts on the basis of the original market, but also made remarkable achievements in the first and offline channels, product research and development, etc. It is understood that throughout 2023, Zhang Xiaoquan will participate in the exhibition 13 times and receive more than 10,000 users; More than 100 new products have been launched, and 31 new patents have been applied.
Expand multiple channels to achieve full coverage
In today's digital age, the importance of online channels cannot be overstated. But Zhang Xiaoquan understands that relying on online alone is not enough, so while deeply cultivating the online market, Zhang Xiaoquan also vigorously expands offline channels. In 2023, whether it is a time-honored exhibition or an international large-scale exhibition, Zhang Xiaoquan's active figure can be seen. At each exhibition, Zhang Xiaoquan brings new products to meet everyone with a better brand image. This not only strengthens the direct interaction between the brand, channels and consumers, but also a powerful measure to expand channels and deepen brand awareness.
Part of the exhibition site in which Zhang Xiaoquan participated in 2023).
Accurate insight into the market, product innovation
Zhang Xiaoquan not only shows a diversified layout in channels, but also constantly innovates in product research and development, and supports channels and market demand with a perfect product matrix. In 2023, with his keen and in-depth insight into the market, Zhang Xiaoquan has successively launched a number of new products that meet the current consumers' multi-faceted pursuit of high appearance, multi-function, and high quality; Among them, the Master Printing Frost Blade series knives and the Master Printing Straight Intelligent Sterilization Knife Holder Set are particularly eye-catching. These new products are not only unique in design, but also optimized and improved in terms of function and user experience, and have won wide acclaim in the market and the favor of consumers.
Zhang Xiaoquan's two star products of the Master Seal series in 2023).
As Zhang Xiaoquan's flagship product this year, the master print series of knives shows the brand's profound skills in the combination of traditional craftsmanship and modern design with its unique craftsmanship and creative design. The whole series of products draw design inspiration from the natural meandering mountains and rivers twists and turns, especially the master print curve series, the appearance is full of power and endless thinking curves in detail, and with the modern style of cream simplicity, the design patent has been obtained. The multi-functional design of the product is also an innovation to the traditional knife holder under the wave of smart home. This product not only has a variety of functions such as sterilization, drying, storage, etc., but also adopts four non-slip knife handles, strong suction cups at the base of the knife holder, etc., to optimize the details, and truly realize the right combination of technology and art.
Continue to innovate and lead the industry vane
Every time Zhang Xiaoquan releases a new product, it is an in-depth excavation of market demand and an accurate grasp of industry trends. Behind this is Zhang Xiaoquan's in-depth insight into consumer needs, and it is also the embodiment of the brand's continuous self-innovation and pursuit of excellence. Through these new products, we can see Zhang Xiaoquan's determination and strength in product research and development, and also see the brand's responsibility in leading the industry trend. In the past 23 years, a total of 31 invention patents, utility model patents and design patents have been applied, which fully proves that Zhang Xiaoquan not only pays attention to the improvement of the practical performance of products, but also puts a lot of effort into the appearance, just to bring a better user experience.
Conclusion
2023 is a year full of challenges and opportunities for Zhang Xiaoquan. In this year, Zhang Xiaoquan relied on unremitting efforts and innovative spirit, and at the moment when opportunities and challenges coexisted, he also sought progress and developed for the better. Looking forward to the future, there is reason to believe that Zhang Xiaoquan will continue to uphold the principle of "quality first", give back to consumers with better products and services, and lead the knife and scissors industry to a new height.