With the improvement of living standards, people's requirements for snacks are getting higher and higher, no longer only satisfied with the taste, but also the pursuit of visual enjoyment. Creative packaging and plating techniques can make snacks stand out from the competition and inspire consumers to buy. In this article, we'll introduce you to some practical creative packaging and plating tips to make your snacks the center of attention.
1. Creative packaging.
1.Theme packaging.
By designing the snack packaging into the style of a specific theme, such as anime characters, movie characters or holiday themes, it can attract the attention of target consumers. For example, the heart-shaped chocolate packaging was introduced during Valentine's Day to make people feel the love while enjoying the delicious taste.
2.Interactive packaging.
Interactive packaging is designed to increase consumer engagement and allow them to have fun while enjoying their snacks. For example, some snack packages come with small toys or cards that consumers can play with or collect while enjoying the snack. This type of packaging is particularly suitable for the children's and young people's market.
3.Customized packaging.
In order to meet the personalized needs of consumers, some brands have launched customized packaging services. Consumers can choose the packaging pattern, color, and style according to their preferences, and even print their own name or greetings on the packaging. This customized packaging provides consumers with a unique experience and increases brand loyalty.
2. Creative plating.
1.Color matching.
Using the principle of color matching, placing snacks in rainbow gradients or contrasting colors can attract people's attention. For example, different colors of candy or chocolate are arranged into an artistic pattern according to a certain pattern, so that people can enjoy the delicious taste while enjoying the visual feast.
2.Layered design.
By placing snacks of different heights on the plate, it creates a sense of layering and makes the whole presentation more three-dimensional and vivid. For example, snacks of different heights, such as biscuits, chips, chocolates, etc., can be paired together to create a patchwork of food landscapes.
3.Contextualize.
Place snacks in specific situations, such as forests, beaches, cities, etc., so that people can enjoy the food while feeling the atmosphere of the situation. For example, green chocolate and pine cones are placed in the forest-themed plating to make you feel like you're in the lap of nature.
4.Creative combinations.
Creative combinations of seemingly unrelated snacks can make the difference. For example, putting potato chips and ice cream together creates a hot and cold contrast; Or pair cookies with jam to create a new experience on the palate. This creative mix sparks consumer curiosity and boosts product sales.
5.Storytelling.
By arranging multiple snacks in a storyline way, people can feel the charm of the story while tasting the delicious food. For example, you can design a fairy tale-themed plaster with snacks such as cookies and candies arranged as characters and scenes in the story, making people feel like they are in a fairy tale world.
Bottom line: Creative packaging and plating techniques are becoming increasingly important in the snack market. Through the use of creative packaging methods such as theme packaging, interactive packaging, and customized packaging, as well as the use of creative plating techniques such as color matching, layered design, integration into the situation, creative combination, and story-based plating, it can attract the attention of consumers and enhance brand awareness and product sales. Brands should continue to explore and innovate to keep up with market trends to meet consumers' higher demand for snacks.