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As of June 2023, the U.S. auto market is performing strongly, with monthly sales reaching 13860,000 units, a slight increase of 08%, a year-on-year increase of 208%。Total sales in the first half of the year have reached 7.72 million units, an increase of 13% over the same period last year.
As the number of car owners in the U.S. increases, so does the interest in car interiors and automotive supplies. In this trend, TikTok has become an important platform to guide consumers to place orders. Take the car aromatherapy category, there are currently big results and small stores appearing, and many small stores are following closely to test the tikstar search keyword car air freshener
The top three auto aromatherapy stores were studied by looking at the top three car aromatherapy stores through TikTok analysis store SHP Sky's boutique sales 270,000 orders Shop CE Craft Company sold 1150,000 units The store SCENT SZN Co sold 460,000 units
Observed that the appearance of the diffuser is identical except for the inconsistent stickers. Basically, change the label and continue to sell.
Check the sales situation on the source platform: The cost of getting the goods is very low 06-￥1.5 Coupled with extremely light weight and very small volume + cheap shipping + obvious demand = high-quality explosive models.
Analysis of the No. 1 selling SCENT SZN CO store
This suspended car air freshener was launched on TikTok Shop on October 19, and as of 2024-02-14, the cumulative sales reached 2.1 million US dollars, and the total sales reached 460,000 orders, becoming the best-selling product in the store's scent SZN co.
According to TikTok's data in the past 30 days, Scent SZN Co has added 190,000 new sales in the past month, and it was found that 240 people brought goods, and 658 products were brought with **658 The sales volume of this product is still in continuous growth.
Analyzing the details page of Scent SZN Co talents, it is found that the BD strategy is mainly based on middle and tail talents
TikTok data shows that there are currently 340 influencers with goods, and the number of goods** is 658 The most popular one of the influencers is the one that is exploded by the influencer iamsk8bordb.
15 million** 500,000 likes**
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The long-tail traffic is still more than 10,000 as of February
Analysis of the TikTok account of the Scent SZN Co store: 20,000 followers, 13**, average**100,000+
Analyze the TikTok Tok tag Check out Carfreshener, which currently has 20,000 posts.
Check out the brand labels, there are currently 517**.
Observe Tik Tok advertising through Pipiads:
Search for keyword: car air freshener
Observed scent szn co heating 7 influencer posts:
Well, I will share it with you here today, if you want to know more about TK cross-border knowledge, pay attention to rice, and bring you more dry goods in the next issue.