The pre-sale broke 23 million in 1 day, leading the Spring Festival stalls, why did "Hot and Hot" become so popularThe Spring Festival of the Year of the Dragon is approaching, and the film market has also set off an annual Spring Festival trend. Major films are in full swing to launch a final promotional offensive, eager to stand out in this box office war. At present, the pre-sale of the 2024 Spring Festival movies has been officially launched.
However, the situation of "Mr. Red Carpet" was slightly awkward, and although the schedule was confidently adjusted to the Spring Festival, the first-day pre-sale box office was only about 5.6 million. Whether this is the rise of a dark horse or destined to become cannon fodder in the Spring Festival war, it is difficult to say at present.
At the same time, the competition for the top three is intensifying. Although Zhang Yimou's "Article 20" has gathered an all-star lineup, it is still difficult to surpass the box office appeal brought by "Flying Life 2". However, after only 1 day of pre-sale, the box office of "Hot and Hot" has exceeded 13 million, far ahead, and even Zhang Yimou and Shen Teng are beyond reach. It seems that the box office champion of the Spring Festival stalls seems to be locked in advance.
However, it remains to be seen whether "Hot and Hot" will be able to reproduce the glorious achievements of "Hello, Li Huanying". From "mourning" to "blood", there are constant laughs in the trailer, which brings full expectations to the audience.
The film tells the story of Le Ying (played by Jia Ling) who met boxing coach Hao Kun (played by Lei Jiayin) after many years at home. After a series of trials, she successfully overcame the difficulties and started a life full of passion. After graduating from university, Le Ying lived a life of idleness at home for ten years, sleeping lazily until she woke up naturally every day, getting rid of complicated interpersonal relationships, and her mobile phone never rang. However, this leisurely life made her gradually decadent, her weight soared, and even her own mother and sister were a little dissatisfied with her.
After getting acquainted with boxing coach Hao Kun by chance, Le Ying's originally gloomy life ushered in a ray of light, as if she had a liking for Hao Kun.
Deciding to change her lifestyle, Le Ying began to carefully integrate into the outside world, and in order to see Haokun more often, she devoted herself to fitness and boxing classes, and actively participated in boxing matches. However, the trials of life far exceeded her expectations, and Le Ying's life began to enter a hot and confusing stage.
It can be seen from the synopsis of the story that the plot of the first half of "Hot and Hot" is quite "sad". However, the trailer and trailer show a completely different style of painting, and a few clips are enough to make people laugh.
In an awkward exchange of relatives, a series of hilarious conversations occurred between Le Ying's mother (played by Zhao Haiyan) and distant relative Doudou (played by Yang Zi). The way the older generation socializes always seems to be laughable, nagging and nervous the more they talk.
Le Ying participated in the recording of a program, and in the face of random questions from the guests in the audience, she answered every question calmly and firmly. When asked why she chose to learn boxing, she admitted that she wanted to communicate more with the coaches of the boxing gym. However, in an occasional scene, Haokun knocked Le Ying away with a punch, and muttered, "You have to concentrate." This makes people sigh, maybe this is why Haokun has always been single, his heart is even colder than the gym equipment.
Although the trailer is full of jokes, the feature film will bring more exciting plot development. And one of the most eye-catching highlights of "Hot and Hot" is undoubtedly Jia Ling's feat of 100 pounds for the success of the movie.
The marketing methods of the movie "Hot and Hot" not only cover a wide range, but also shock the audience. Many people who have seen Jia Ling after ** have expressed their surprise at her, which further increases the audience's expectations for this film and makes them can't wait to step into the theater.
Of course, in a movie, especially in a comedy film, the performance of the actors plays a crucial role in the success or failure of the film. And the cast of "Hot and Hot" can be described as stronger than the other.
The first to appear was Jia Ling. As a comedian, Jia Ling brought a lot of laughter to the audience on stage, especially in the Spring Festival Gala in previous years. The rhythm of her performance is very smooth, and she is naturally not embarrassed when she shakes her baggage. As a director, Jia Ling achieved great success at the beginning, directing her first film "Hello, Li Huanying" not only grossed more than 5.4 billion, but also successfully went international and is about to be remade by Hollywood. I believe that Jia Ling's second movie "Hot and Hot" directed and acted in can also achieve good results.
Next is Zhao Haiyan, the actor who played "Yongqiang Mom" in the "Country Love" series. Because of this role, Zhao Haiyan is deeply loved by the audience. As a two-person actor, she benefited from Zhao Benshan's guidance and has a very unique grasp of comedy. Moreover, Zhao Haiyan is an orthodox national second-class actor, and the scene where she wakes up for her daughter in the trailer is simply a vivid portrayal. Giving this role to her, the audience can rest assured.
Finally, Yang Zi. In the national drama market, Yang Zi is a frequent customer, and has participated in many works such as "Ode to Joy" and "Sauvignon Blanc", all of which have been recognized for her superb acting skills. Her appearance undoubtedly added a touch of color to "Hot and Hot".
There is no need to worry about her acting skills, but in the film, observing Yang Zi's state can be described as worrying. Her face is visibly puffy, making one wonder how well she will look on the big screen.
The fourth person introduced is Lei Jiayin. As a leader of the Mesozoic actors, Lei Jiayin perfectly interpreted the honesty and kindness of Zhou Bingkun in "The World". With his outstanding performance, he won the Golden Eagle and Magnolia double emperor, and played against Chen Daoming, Zhang Guoli and many other old actors in "Solid as a Rock", which is not inferior. Although he is not a professional comedian, he often has a humorous atmosphere in his performances, showing excellent comedic acting skills. In order to better shape the role in the new drama, Lei Jiayin even started ** training two months before joining the group and successfully trained his abdominal muscles.
He was followed by the fifth actor, Ma Li. She is recognized as the "Queen of Comedy" in China and has a strong box office influence. Whether it is in "Charlotte's Troubles" or "Iron Fist of Shame", Ma Li's performance is wonderful. In the new drama, she plays Ma Chunli, a guest on a variety show, who causes the audience to laugh with the familiar "pincer sound". It is worth mentioning that in the movie "Article 20" in the same period, Ma Li and Lei Jiayin played husband and wife, which made people feel that they may be the biggest winners of this year's Spring Festival.
In addition to these two leading actors, the new drama "Hot and Hot" also brings together Zhang Xiaofei, Qiao Shan, Wei Xiang, Sha Yi, Li Xueqin and many other actors. Viewers can rejoice in advance for this huge lineup.
The movie "Hot and Hot" continues Jia Ling's consistent comedy style of "laughing with tears", while retaining the main creative team of "Hello, Li Huanying", which provides a reliable guarantee for the quality of the film.
According to the current data analysis, "Hot and Hot" shows the potential to hit the champion of the Spring Festival stalls. This makes people look forward to the performance of the film, looking forward to standing out in the fierce competition for the Spring Festival.
Although Jia Ling's weight loss has become the highlight of the film's promotion, which has aroused huge attention and heat, some netizens think that this is just an obvious marketing tactic. It is worth noting that Jia Ling has a variety of other options for promotion, but she chooses to attract attention through **, which seems to be more meaningful and makes it easier for people to understand the connotation of the film.
Hot and Hot not only relies on poisonous chicken soup to motivate the audience, but also emphasizes more extraordinary meaning through action. The film conveys a more authentic and profound message to the audience with an actual storyline and emotional expression.
At this moment of recording life, I look forward to "Hot and Hot" to bring unexpected surprises to the audience and become a bright star in the 2024 Spring Festival.