Huawei has maintained the first place in China for two consecutive weeks, what kind of changes will it bring to the mobile phone market?
Since 2019, Huawei has been subject to corresponding sanctions from the West, and its market share of mobile** has continued to decline. Three years later, Huawei broke down the technological barriers to it, gradually restored its mobile industry, and gradually regained the market share it had lost.
Now, Huawei has regained the throne of the local sales champion and regained the leading position in the mobile phone industry.
According to Counterpoint's China Smartphone Weekly Model Sales Tracker, Huawei is the best-selling model in China and is expected to run in the first two weeks of 2024. Ivan Lam, an analyst at Nationwide Point, said Huawei was the first company in China to sell in China, and it has been leading the way in premium phones above $600.
This shows that Huawei has not only returned to the top of the list, but has also occupied the top of the list for two consecutive weeks, what kind of change is this for the entire mobile phone industry?
First of all, Huawei's return is definitely a huge blow to the domestic mobile phone industry.
Huawei has long been the leader in the domestic mobile phone industry in terms of R&D capabilities, brand influence, and marketing strategies. Although it has been suppressed for three years, now Huawei's mobile phones are finally back, which will undoubtedly make the competition in the market more intense, and also make major mobile phone manufacturers strive to improve their quality and features to meet the needs of customers.
Therefore, in the face of competitive pressure from Huawei, other mobile phone manufacturers have become particularly important.
With such an excellent competitor, other manufacturers must be prepared to do both. On the one hand, other mobile manufacturers can improve their differentiated competitiveness by increasing technological innovation and product development; At the same time, other mobile** manufacturers can also use strategies to increase their brand recognition and influence.
Huawei's return will not only have an impact on other handheld device manufacturers, but also on the overall mobile industry.
Obviously, Huawei's return to China's mobile industry** will make it face greater challenges. In recent years, the competition in the domestic mobile market has become increasingly fierce, and various companies have increased their efforts to expand their market share. Huawei's return will make this competition even more intense.
In addition, Huawei's return will also accelerate the pace of innovation in the mobile** industry. Huawei is an enterprise with strong scientific and technological strength, and its core technologies such as Kirin chips, 5G, artificial intelligence algorithms and systems, etc. Huawei's return will promote the promotion and application of such technologies, and lead the innovation and development of the industry.
The most important thing is that Huawei's return will have a huge role in promoting China's industrial chain.
Take, for example, the semiconductor industry. Huawei was forced to devote all its energy to the semiconductor industry to deal with the chip problem, thereby driving the consolidation and development of the entire semiconductor industry. In addition, Huawei has also added a lot of industries in the domestic ** chain.
Among them, Chinese OLED manufacturers represented by BOE and Visionox are the most prominent, and under the leadership of Huawei, many local companies have also begun to gradually switch to domestic OLEDS. Driven by these factors, domestic shipments of OLED display modules continue to grow rapidly, and are expected to reach more than 40% in 2023, surpassing South Korea for the first time in 2024.
Huawei's return to the United States has undoubtedly made the market full of uncertainties.
The U.S. cut-off of China** has had a great impact on Huawei's development, and although Huawei is gradually regaining its market in China, it is unclear whether there will be a new round of sanctions in the future. In addition, with the rapid development of emerging technologies such as 5G and the Internet of Things, the competitive landscape of the mobile communications industry will also change.
To this end, Huawei must continue to improve its R&D and technological innovation capabilities to better meet the rapidly changing market and challenges.
Overall, Huawei's return to its leading position in China indicates that Huawei is truly back. On the one hand, it will reorganize the domestic market, and on the other hand, it will also encourage other mobile phone manufacturers to continue to improve their quality and function, and promote the innovation and development of the industry.
In the coming period, Huawei's local business will continue to attract the attention of the industry. Let's look forward to Huawei's continuous innovation, continuous progress, and dedication of more excellent products and services to users!