What's new.
Xing Ye "is going to enter the field of short dramas!"
Stephen Chow movie stills.
On January 29, Stephen Chow posted news on social platforms.
I saw him writing on the whiteboard.
9527 Theater" a few big characters.
Stephen Chow, a well-known director and actor from Hong Kong, China.
Announced that it had reached a micro-short drama cooperation with a short ** platform.
The two parties will jointly operate the "9527 Theater".
Stephen Chow will be the promoter.
Jointly unite outstanding young creators.
A short ** platform account based on "Stephen Chow's directorial works".
Create content directly to your users.
Infographic Visual China.
In recent years, Stephen Chow has not worked much.
Directed by Stephen Chow in 2019.
The King of New Comedy collapsed during the Spring Festival.
In response, Stephen Chow responded.
I've experienced the ups and downs of life, but I've long been out of breath."
The. The news that Stephen Chow's first micro-short drama will be released has come out.
Many netizens expressed their expectations.
As long as it is a star, he is already full of expectations".
Can I be a group performer?"
Seventy or eighty spent in one night".
Are you "trapped" by the 3-minute short drama?
Short dramas have developed rapidly in recent years.
During the Spring Festival.
A large number of short dramas have been launched on multiple short ** platforms.
The main focus of the short drama is "lightweight".
The production cost is low and the cycle is short.
The cost of shooting per minute is as low as a few thousand yuan.
Most of the short dramas are focused on the shortest possible time.
Present more dramatic contradictions.
to capture the curiosity and attention of fans.
Spending seventy or eighty yuan a night, when is it a head? The 23-year-old has recently become obsessed with tight micro-short dramas, but has also fallen into paid "serial sets" and addiction anxiety.
I also recharged, I didn't calculate it clearly**, 10 episodes cost 69 yuan, the more I watched, the more 'up-on-the-top'. There are also some skit platforms that will automatically renew the fee, and the reminder charge is not obvious. Mr. Yang told reporters that he had also indulged in micro-short dramas, "I saw it at four or five o'clock in the morning several times, and then went to work dizzily. ”
There are many cool points, fast rhythm, and the plot is reversed and reversed.
The stylized plot is set to the producer.
brought "pouring wealth".
attracted many netizens to fall.
Top it up. 
But this kind of fragment relies on reversal and coolness to drain the stream.
and then attract users to spend money to unlock more plots.
Profit model. It has also caused a lot of controversy.
Some netizens summed it up.
If you don't look at it for a day, you will feel uncomfortable for a day."
There is ** has commented.
We must be vigilant.
The micro-skit serves as a 'digital pickle'
In a sense, it is a new ** industry.
A series created for users.
Added too much "industrial saccharin" gluttonous fantasy".
We can't just go for something that is both convenient and appetizing.
Digital pickles' eat first.
More nutritious audio-visual entertainment will be talked about when we have time.
It is necessary to combine the constructive and creative value of art.
Inclusion in production standards.
pursue the aesthetic taste and ideological value of literature and art".
State Administration of Radio and Television.
Carry out micro-short drama governance work with multiple platforms.
With the continuous improvement of industry regulation.
Short dramas are developing towards high-quality and standardized.
Previously: November 15, 2023.
The China Network Audiovisual Program Service Association published an article.
State Administration of Radio and Television.
We will continue to improve the normalized management mechanism.
From 7 aspects of the network micro-short drama.
Intensify management efforts and refine management measures.
Including speeding up development.
Detailed Rules for the Creation and Production of Online Micro-short Dramas and Content Review".
Establish a "blacklist" mechanism for Mini Programs.
Carry out a one-month special rectification work.
Various online platforms have also been launched.
Inventory and disposal of illegal micro-short dramas and related accounts.
Zhang Yi, chief analyst of iiMedia Consulting, said
Further Norms and Constraints.
It is equivalent to drawing a regulatory red line for the industry.
It can help all kinds of micro-short dramas.
Minimize compliance risks, value risks, etc.
It is conducive to the overall healthy development of the industry.
Lawyer Lu Dingliang said that the establishment of a "blacklist" mechanism for micro-short dramas will further standardize the control process of micro-short drama content by content companies, improve the level of production of micro-short dramas, increase the cost of content vendors violating laws and regulations, and promote the content of micro-short dramas to win with content, quality, and quality, and avoid vulgar, violent, pornographic and other bad works.
The popularity of micro-short dramas in the capital market and the consumer side proves that the industry and companies in the industry have found a relatively suitable growth path. The introduction of review rules and the establishment of a 'blacklist' mechanism can not only rectify negative content in a timely manner and restrain unscrupulous companies, but also standardize the development of the industry, ensure the development of micro-short dramas to high-quality products, increase market transparency, ensure the development of the industry in the direction of content forms and cultural consumer goods with strong vitality, and help the sustainable development of enterprises in the industry. Tong Qingyan, a professor at the School of Communication and Communication of Shanghai Jiao Tong University, said.
Netizen: I'm looking forward to it!
For the news of Stephen Chow's entry into the field of short dramas.
Many netizens expressed great anticipation.
Netizen 1: Finally waited for the star master.
Netizen 2: I'm looking forward to it! needs to be a light-hearted little drama with connotation and quality.
Netizen 3: Definitely support, the only requirement is that you don't need to open VIP**.
It was also expressed.
I don't know if Xing Ye appeared in person.
Otherwise there is no such feeling.
Netizen 1: I can't say I don't support it, but I feel that if he hadn't acted in person, he wouldn't have been able to play that feeling....
Netizen 2: Looking forward to it, his drama is really a happy childhood**, I don't know if he is only the director or also participates, but the director is a little disappointed.
Netizen 3: His works are good, but unfortunately there is no actor like him so far, and it is embarrassing for others to perform, but he can't act by himself.
Netizen 4: Xing Ye will watch it when he plays it himself, and if he doesn't act, he won't watch it.
For Stephen Chow's entry into the short drama industry.
What do you think?
*: Comprehensive Guangzhou**, Morning News, China Youth Daily, Guangming**, CCTV News, Metropolis Express, etc.