Understand the car emperor released the MPV sales list in January 2024, although some models still maintain a relatively stable output, but there are also models with a significant decline and a latecomer posture, reflecting the obvious changes in consumers' choices, let's take a look.
Let's take a look at who the top four are. The DENZA D9 DM-i ranked first with 8,030 units, although it fell month-on-month, but the lead is still relatively large, and it is still a product that customers value in the business travel market. Toyota Sena and Grevia sold 6,976 and 5,368 units, respectively, of which Sena increased by 22 month-on-month3%, ranking second, and the two together contributed more than 110,000 units; The Trumpchi M8 ranked third with 540 units, a significant gap compared to the peak in 2023, and was overtaken by Saina.
Let's look at the 5th to 10th places. Buick GL8** sold 4,989 units, ranking fifth, and has been in a relative downturn for three consecutive months; The Trumpchi M6 ranked sixth with 4,606 units, and the Trumpchi E8 PHEV ranked ninth with 3,470 units, but the month-on-month decline was larger; The Honda Elysian ranked eighth with 3,912 units overtaking the Trumpchi E8, an increase of 91 month-on-month4%；Wuling Jiachen ranked seventh with 4,405 vehicles; The Trumpchi family's dependence on MPVs is getting higher and higher, and the products are becoming more and more abundant.
The VOYAH Dreamer PHEV sold 3,208 units, ranking tenth, and the previous month was 342%, as a new energy MPV focusing on performance, comfort and luxury, its market appeal still needs to be improved.
Let's take a look at the eleventh to fourteenth places. The newly launched Xpeng X9 sold 2,478 units in the first month, which is in stark contrast to the hot pre-sales in the early days, and we are not in a hurry to make a conclusion, because we still need to consider factors such as production capacity and delivery capacity; Honda Odyssey ranked twelfth, with 2,316 units, a new low in monthly sales in the second half of the year; Volkswagen Weiran sold 1,767 units, and this car was not expected to sell much.
Let's take a look at the twenty-first through twenty-fourth. Trumpchi E9 PHEV** sold 1216 units, compared with **484%, it seems to be influenced by the family E8, since they are all plug-in hybrid systems, ** In the case of a large difference, Trumpchi E8 can save a lot of budget; Wei brand Gaoshan sold 1,091 vehicles, and the monthly sales exceeded 1,000 for the first time, which is not easy, but it is difficult to say whether it can last; Hyundai Kusitu sold 1,015 units, which is still a small niche; Zeekr 009 sold 704 units, a month-on-month increase of 695%, is everyone waiting for the ideal mega?
Other models. Roewe IMAX8 sold 250 units, Hongqi HQ9 sold 198 units, a month-on-month increase of 844%, Hechuang V09 sold 192 units, Besturn M9 sold 176 units, Kia Carnival sold 166 units; The Polar Fox Koala, which focuses on the Baoma market, sold 92 vehicles in January, 97% month-on-month; For products in the downstream of the MPV market, no matter how strong the product power is, it is difficult to impress consumers.
Conclusion: MPV market products are relatively scarce, consumers often take the head brand as the main consideration object when making multiple choice questions, so once the trend is formed, it is difficult to reverse, which can be seen from the performance of several new cars after the launch, the top few positions are not easy to shake, after all, it is three or five hundred thousand big guys, consumers are still very cautious.