Since Manchester City was acquired by the City Group under the UAE consortium, it hired the talented Spanish coach Pep Guardiola to settle in, and began to recruit top players in the world according to Guardiola's dream map, and gradually upgraded the Blue Moon Army step by step to a super blue moon, four championships in five years in the Premier League, and finally realized the dream of the Champions League in 2023, bringing the Big Ears Cup into the Manchester City honor room, becoming the world's new giant, removing the identity of the local tyrant in one fell swoop, and officially getting rid of the title of the trench.
Manchester City is at the forefront of team performance, star development, echelon construction, market management, and business culture promotion, and the city group behind it has made great contributions, and they have slowly transformed this small team that was originally just a British team into a European fearful existence, and their investment model and management methods are worth learning from other clubs.
As a commercial group, the investment method is based on multiple clubs, rather than a single club model, Manchester City, as the largest industry of the city group, is naturally valued by the city group, after all, the current influence of the city group depends on Manchester City's performance and obtained.
But City Group is not the only one in Manchester City, and all over the world, if the word "City" is in its name, it is not surprising that it is the property of City Group.
Girona City Football Club, which has the potential to compete for the championship with Real Madrid in La Liga this season, New York City Football Club, which won the MLS championship in 2021, Mumbai City Football Club, which won the Indian League championship in 2022, Melbourne City Football Club, which won the Australian Super League in 2021, and Yokohama Mariner Football Club, which won the Japanese J League championship for two consecutive years in 19-20, are all masterpieces of City Group. It is indeed an existence that many consortia can learn from.
New York City, Mumbai City and Melbourne City are all league champions for the first time in their history, and their success in investing in clubs has left the world to marvel.
Mansour, a sports enthusiast, entered the European football world with money, and after buying Manchester City Club with a large amount of money, Mansour hired a number of football professionals to enter the club's senior management team daily and construction, not pursuing expensive, only pursuing the right, step by step, respecting the law of football development, and also making Manchester City transform into a different from other clubs.
City Group operates in a variety of ways, relying on Manchester City's growing influence and global fan base in recent years, selling the team's intellectual property rights and jerseys around the world, opening a summer Asia-America Inter-American Tour warm-up tournament, and increasing its influence in both Asian and American continents.
The second is to build youth academies around the world, network the world's top talents, and bring vitality to the world football. The third is to respect the cultural attributes of the region where the clubs are located, maintain the team culture from ancient times to the present, let the club develop with its own development model, the city group to grasp the whole, and the clubs to grasp the main implementation, forming a good cooperation, both delegating power to the club and managing to grasp the deformation, such a new model has precedent.
According to authoritative statistics, City Group has invested more than 1.2 billion euros worldwide, and this number is constantly increasing, and its value on the world map cannot be underestimated. Today, Manchester City has become a super team in world football, and the city group behind it has contributed a lot. They have built on a multi-club investment model to build Manchester City into a team with a global impact. At the same time, City Group has also invested in other clubs around the world, such as Girona City FC, New York City FC, Mumbai City FC, Melbourne City FC and Yokohama Mariner FC. These clubs have achieved excellent results in their respective leagues and have become a source of pride for the City Group.
City Group's successful investment model and operating methods have also attracted the attention and reference of other consortia and clubs. They do not pursue expensive, only pursue right, respect the law of football development, pay attention to star training and echelon construction, as well as business culture promotion. This philosophy has made Manchester City not just a football club, but a football culture and phenomenon.
In the future, City Group will continue to invest and develop the football industry on a global scale, injecting more vitality and vitality into world football. Manchester City, as the representative team of the city group, will also continue to maintain its status as a superpowerhouse, bringing more exciting games and moments to the fans.