Introduction: The 2023 Hangzhou International Competition ended successfully, not only with champions standing out, but also a group of post-95 and post-00 behind-the-scenes workers, who used ** and images to show the young people of Generation ZCultureStrong self-confidence and self-esteem for the nation. This has also sparked more interest in ChinaCultureDiscussion of identity and confidence. JDBAs China's herbal tea industryBest, through the creative interactive activity "Cheer for ChinaJDBThe theme of "@u", with the city tank as the medium, leads the trend of contemporary young people to show the style of the city and highlight the national pride, and once again sets a benchmark for brand marketing. City cans aren't just a form of packaging, they've becomeCultureThe new symbol of self-confidence has played the role of a communication fulcrum for young people, as an herbal teaCultureInject new vitality and further inherit China'sCultureTale.
JDBThe city tank integrates the unique style of 12 cities into the design, and each city tank shows the unique charm of the cityCultureHeritage. For example, the Xi'an jar presents historical allusions to the Big Wild Goose Pagoda and the ancient city wall in plateau yellow; Beijing cans are made of Beijing rhyme red, highlighting the rich history of the ancient capital; The Hangzhou jar uses ink and lake green to outline landmarks such as the moon in the three pools and the broken bridgeArchitecture, as if you can smell the fragrance of Hangzhou golden cinnamon in the picture. Through these delicate designs,JDBCity cans are not only beverage packaging, but also a microcosm of the city, conveying richnessCultureconnotation and historical heritage. This design that incorporates urban elements allows consumers to not only enjoy the drink itself, but also feel the cityCultureThe unique charm inspires a sense of hometown and Chinese traditionCulturelove and recognition.
(1) Color has a soul - to give cultural connotation to the city tank
JDBThe city can is not just a form of packaging, but through the display of color, for the characteristics of the cityCultureInfused with a whole new connotation. Each City Jar design has been carefully conceived and curated from the city's landmarksArchitecture, characteristic flowers, to the extraction of representative color elements, every detail reflects the designer's vision of the cityCultureof respect and understanding. This kind of will be the cityCultureThe practice of integrating into the product design not only brings a sense of freshness visually, but also allows consumers to feel the city while enjoying herbal teaCultureThe respect and cherishment of the city inspires a sense of identity and belonging to the city. Color is the soul of a cityJDBCity Jars have become every city with their unique choice of colorsCultureThe epitome of the transmission is rich and profoundCultureConnotation.
(2) Color has a long heritage - the city tank contains historical origins
Each city has a unique historical originCultureInheritance, whileJDBThe design of the City Tank is exactly that kind of historyCultureIntegrate into the product. From the extraction of design details to the matching of colors, it is a tribute and continuation of the characteristics of each city. For example, the Beijing Yun Red used in Beijing Cans is not only a color, but also a tribute to the long history and richness of BeijingCultureA tribute to the heritage; The ink and lake green of Hangzhou jars integrate the poetic Xizi feelings into it, making people feel as if they can feel the beautiful scenery of Hangzhou. This kind of will be the cityCultureThe approach of incorporating product design not only showcases the unique charm of each city, but also allows consumers to taste itJDBAt the same time, feel the historical origins of the city andCultureInheritance, inspires a sense of traditionCultureof love and cherishment.
JDBThrough "Light Up the City" withJDBThe "Cheer Together" mini program uses the city tank as a carrier to create an interactive experience platform for young people. Consumers can participate in interactive mini-games by scanning the mini-programs on the city cans*** to win rewards such as city badges and peripheral products, which not only increases the fun and participation of the products, but also allows consumers to have an in-depth understanding of each cityCultureand featured. This innovative interactive experience not only shortens the distance between brands and consumers, but also allows consumers to have a sense of the city and the cityCultureWith a deeper level of awareness, it inspires their love and loyalty to the brand.
(1) Interactive creative planning - urban cans lead consumer experience
Mini program "Light up the city withJDBCheer together" for the launchJDBThe brand brings a new interactive experience. By participating in the interactive games in the Mini Program, consumers can not only win city souvenirs and rewards, but also gain an in-depth understanding of each cityCultureConnotation and character. The creative planning of this interactive experience not only enhances consumers' awareness and loyalty to the brand, but also inspires them to the cityCultureThe strong interest of consumers has realized the emotional and their of consumersBrand cultureThe deep connection has won more word-of-mouth and fans for the brand.
(2) The interactive effect continues to heat up - Mini Programs have won the favor of thousands of consumers
JDBThe Mini Program "Light Up the City" is not only an interactive platform, but also a consumer and the cityCultureemotional bonds. On multiple social platforms, the interactive effect of Mini Programs continues to heat up, and the degree of discussion and sharing continues to rise, effectively promoting the in-depth interaction between brands and young consumer groups. Consumers not only get happiness and rewards from participating in the Mini Program, but also gain an in-depth understanding of cities across ChinaCulturefeatures, which enhance the sense of identity and loyalty to the brand. This kind of emotional resonance marketing tactics letJDBA closer connection with consumers has been established, which has injected new impetus into the sustainable development of the brand.
JDBWith the global marketing strategy of city cans, the brand has successfully achieved out of the circle and injected new vitality into the Chinese herbal tea market. Through the all-round marketing layout of online and offline, the city tank and the cityCultureThe successful association of urban colors has won the recognition and love of consumers. This brand newBrand marketing strategyLetJDBThe brand is full of vitality and has set a new benchmark for the industry.
(1) All-round resource integration - the perfect combination of urban culture and brand value
JDBThrough the integration of all-round resources, the cityCulturewithBrand valueThe perfect combination creates a sense of the times andCultureThe city tank of the heritage. Through the city tank interpretation film, release film ** and other forms, the cityCulturewithBrand cultureSkillfully blended, showing the traditional Chinese cultureCultureCharisma and modern innovative thinking. This strategy of all-round resource integration not only enhances the brand's popularity and reputation, but also shortens the distance between the brand and consumers, and enhances consumers' sense of identity and loyalty to the brand.
(2) Brand image enhancement - JDB City Tank has become a popular "social currency" for culture
JDBCity tank with its unique design and abundanceCultureconnotation, it becameCulturePopular "social currency". On the Internet platform, City Jar has caused a sensation, attracting the attention and promotion of many Internet celebrities and influencers, and inspiring young audiences to be interested in City Jar and the cityCultureenthusiasm. Consumers passSocial platformsShare your own collection of city cans andCultureExperience, letJDBThe brand image has been improved and has won the recognition and love of more consumers. This kind of passSocial platformsThe promotion strategy not only increases the brand's popularity, but also allows consumers to participate in it and experience the cityCultureThe charm injects new momentum into the development of the brand.
Conclusion: PassedJDBA combination of urban cans and innovative interactive experiences, the brand has succeededCultureThe transmission of self-confidence has become a symbol of national pride. In young peopleCultureRecognition and self-confidence in the presentJDBWith a unique marketing strategy and global layout, it has injected new vitality into the herbal tea industry, and also for ChinaCultureA place to make a name for yourself on the international stage. JDBAs a brand practitioner, practiceCultureConfidence and traditionCultureThe inheritance of the anticipationJDBIn the future, we can continue to innovate and set more benchmarks for Chinese brands and ChinaCultureMake a louder voice in the world.