China News Service, Beijing, February 27 (Reporter Liu Liang) According to data disclosed by China's leading tourism platform "Qunar" on the 27th, after the Spring Festival, China's tourism market entered the off-season, and "silver-haired people" over 55 years old began their spring outing.
Qunar data shows that air tickets and hotels** in China's popular cities in March dropped significantly compared with the Spring Festival. On the platform, air tickets** from popular cities dropped by nearly 40% compared with the Spring Festival, and hotels** also decreased by more than 30% compared with the Spring Festival. Qunar said that this year, the "silver-haired people" prefer independent travel, and in-depth tours in the province centered on big cities and "check-in tours" that connect big cities will be more popular.
After the Lantern Festival, with the end of rain and snow in many places in China, the proportion of "silver-haired" tourists over 55 years old has increased significantly. In terms of air bookings, the proportion of passengers over 55 years old departing in March increased to 15%, exceeding the level of the same period last year.
According to the platform data, Shanghai, Beijing, Chengdu, Guangzhou, Hangzhou, Shenzhen, Nanjing, Chongqing, Changsha, Wuhan and other cities are the main source of tourists for the "silver-haired group"; Shanghai, Shenzhen, Beijing, Chengdu, Guangzhou, Hangzhou, Kunming, Xi'an, Nanjing, and Chongqing are popular destinations. Thanks to the reduction of the off-season** and the improvement of infrastructure, the "silver-haired people" have gone further, and the average domestic flight distance of passengers over 55 years old departing in March has increased by more than 30% year-on-year.
In addition to domestic travel, since the beginning of this year, the proportion of outbound travel by tourists over 55 years old on the Qunar platform has approached the pre-epidemic level. Popular destinations include Bangkok (Thailand), Kuala Lumpur (Malaysia), Singapore, Seoul (South Korea), Tokyo (Japan), Osaka (Japan), Hong Kong (China), Phuket (Thailand), Kota Kinabalu (Malaysia), Melbourne (Australia), etc. The most popular departure points in China are Shanghai, Beijing, Guangzhou, Chengdu and Hangzhou. (ENDS).