This is a very "red" new product special.
|Poly beauty.
Author|As a unique myth and legend in China, the dragon is also a symbol of the Chinese nation, and there is a lot of Chinese culture behind it, which also provides a wealth of inspiration for major brands when creating products**. This special edition deliberately selects 15+ beauty brands limited to the Year of the Dragon, let's take a look at how major brands interpret the "Year of the Dragon" under this specific cultural theme
In traditional Chinese culture, "Ping An buckle" has the connotation of entering and exiting peace, and the word "auspicious" covers the beautiful meaning of Fu Lu Suxi, turning Ping An buckle into inspiration, taking the shape of the word auspicious as the design inspiration, Hua Xizi launched a new New Year's auspicious incense pendant, meaning peace and auspiciousness.
According to the brand, the new product has the dual attributes of accessories and fragrance, its fragrance type "Hidden Summer" is woody aromatic, top notes of citrus, bay leaf, tree moss, and middle notes of geranium, rosemary, lavender; The base notes are patchouli, cypress, guaiac and vetiver, which convey inner peace and tranquility as a whole. Among them, tree moss is an aroma that has not been synthesized artificially until now, and 1 kilogram of extract requires 1000 kilograms of moss to purify and extract.
In terms of visual design, the auspicious incense is worn with traditional Chinese auspicious color pill as the main color, and the back is decorated with a combination of Xuan window and auspicious characters; At the same time, it also adopts a concentric lock buckle design, which is convenient for flexible replacement of ceramic incense tablets.
The New Year's limited gift box contains auspicious incense pendants, 2 pieces of ceramic incense, lanyards, metal rope buckles, shockproof gaskets, and material cards, with a product price of 666 yuan.
Aromatherapy emotional skin care brand Arome Manpo Fuyu Manpu, combined with the traditional folk customs of the Spring Festival sacrifice and welcoming the gods, with aromatherapy as the method, Guanjin Xianglong helped, launched a limited series of Dragon Year, including the brand's star product tuberose light fermented essence water set, scented candle series and dragon incense, crown gold auspicious dragon ornaments, metal base and other items, and combined with this series of products, the brand also put forward the "Prayer Ceremony to Welcome the Gods".
Among them, the scented candle series includes two types of fragrances, the Divine Mansion Celebration and the Ember Fire, and the essential oil used is the essential oil of the Dragon King Hall of Jingshan Temple. In terms of product packaging, a matte gilt spraying process is adopted, and a zinc alloy candle cup lid and a custom crown gold dragon scale patch are used.
The brand's original crown gold auspicious dragon ornaments are shaped by "swimming dragon volley, spitting auspicious rui"; The metal base is also matte and gilt, and the Maison's signature tuberose flower is delicately sculpted, both of which can be combined with the brand's products.
At present, the new products are on sale in limited quantities in the brand Tmall*** brand self-broadcast room and official mini program.
In the view of define, wealth not only refers to money, but also to virtue, wisdom, family, education, career and other aspects of smoothness and abundance. Therefore, this year's New Year, the brand took the traditional folk God of Wealth as the prototype to create the IP image of Runxiao God of Wealth, and launched five allegorical shapes: Lotus Wealth, More Than Every Year, Gold Absorbing Physique, Smooth Money Road, and Prosperity of Wealth.
According to the brand, Runxiao Caishen has a round figure, a cute expression, and a moisturizing, Buddhist and peaceful body, which is also the sense of relaxation and self-consistency pursued by modern people. The three scents in the New Year's wish-wishing fragrance gift box are also themed on the woody incense of the temple, which can make people's hearts unconsciously calm.
In addition, the brand in the New Year's gift box also presents these aromas in three different forms: ceramic cup scented candles, Chinese incense sticks, and multi-functional fun fragrance hanging pieces.
In the Year of the Dragon, taking the dragon's whisker as a source of inspiration and image characteristics, Wenxian launched a New Year's limited fragrance fragrance Flying Dragon Whisker Bottle, including the first-ripening thing Nave, the flexible thorn mean, the ventriloquist SHY, the body and the subtle sensitive, the end of the compromise Stubborn, and the night desert echo OFF A variety of fragrances.
According to the brand, the Flying Dragon Whisker Incense Bottle uses a rich and deep lacquer red glaze like traditional Chinese lacquerware, echoing the New Year of the Dragon; The bottle shape is derived from the traditional long-necked bottle with classic Chinese aesthetics, and the visual proportions of the mouth, body and feet are balanced through the extended design. On both sides, dragon whisker-shaped binaural handles are added to flip like streamers, which as a whole means a good omen for the upward movement of the Year of the Dragon.
In addition, the new product is also equipped with a long black fiber diffuser stick, and the diffuser liquid is a continuation of Wenxian's classic green persimmon flameless fragrance, which is added with natural active ingredients extracted from Japanese persimmons, rich in polyphenols and carbohydrates, which can purify the air to a certain extent.
The 2024 Purple Gold Gift Box combines traditional gold culture with beauty tools, and the gift box contains 11 limited new products, including Fortune Money Bag Puff, Eyebrow Eye Brush, Handheld Mirror in Charge of Qiankun, Finishing Touch Eyelash Book + Eyelash Glue + Golden Feather Clip, Designated Red Yun Wearing Nails, Red Hairpin in the New Year of Princess Rose, Rijin Doujin Shopping Bag, etc.
Among them, the design of the hand-held mirror is inspired by the cloisonné enamel gilt lotus petal pattern gossip mirror in the Qing Dynasty, with gold and green as the main colors, and the back of the mirror is decorated with moire peony and auspicious dragon elements; The Fortune Money Puff Set contains both wet and dry puffs to meet the makeup needs of different scenes.
The gift box as a whole is inspired by the retro box design inspired by the ancient "lacquer painting gold group flower three boxes", and is embellished with the word "gold and gold" written by a brush, and the new product has been launched on the brand Tmall *** Xiaohongshu and other channels, and the product price is 199 yuan.
At the beginning of the new year, the fragrance brand L**As Flowing Realm launched a limited gift box of Love is Outside the Order with Love Outside the Order, including a New Year's limited leather incense insert, a new single product portable sachet, and a popular star product car.
The gift box is based on the scorching red color of lava, indicating the initial energy of life and the full and vigorous vitality. Among them, the car aromatherapy continues the shape of Icelandic horseshoe, which is inspired by the Icelandic horse herd that grows in the wilderness; The New Year's limited edition leather incense insert is recognised in a limited colour of leather red, with notes of fox and rose (floral musk).
As a new product for the New Year, the portable sachet has three fragrance types: Icelandic Tundra (green leaf woody tone), Black Sand Beach (aquatic fragrance), and Alpine powder snow (flower aquatic fragrance), which correspond to three different reconstructed fabrics: three-dimensional texture jacquard, bright silver silk texture printing, and fine square tweed.
In terms of raw materials, the brand has specially adopted the world's top raw material collection technology - the European jungle extraction technology patent "jungleessence" to accurately restore the natural aroma of plants.
To welcome the Year of the Dragon, fragrance brand YRGD has teamed up with artist Blanche Yu to launch a limited-edition scent gift box for the New Year, including a hand-painted dragon greeting card, a scented hand cream and a good luck match, and the fragrance is made of the brand's two signature incense fragrances, "Hidden Temple" and "Green Grass and Rain".
In this creation, Blanche Yu chose red and yellow-green as the main colors, representing the sun and yellow earth, and took "dragon" as the theme of his creation, outlining the body of the dragon with heaven and earth elements such as plants, animals, stars, moons and celestial phenomena, fully integrating Chinese culture and traditional New Year into the painting. In order to better present the natural undulating texture of the painting, the brand gift box also specially selected the special flannel paper.
The conjecture of the universe of the art fragrance brand Cosmicspeculation has launched a limited gift box for the four seasons and the New Year inspired by the important time of the day, including the Mao time - idle persimmon incense hanging, the unitary time - Ruyi tea diffusion and the child time - Ruyi tea incense.
The whole gift box is made of peach wood with a red base and a gold texture. Among them, the packaging design of Ruyi tea diffusion is inspired by sundials, combined with the tilt angle of light and shadow refraction, and the bottle body is tilted; The inner ring of the bottle cap is cut with a gradient Möbius tape, symbolizing the philosophy of the four seasons repeating itself; The diffuser base is irregularly faceted to restore the texture on the dial.
The idle persimmon incense hanging is based on the theme of the folk auspicious fruit persimmon, strung with a New Year's red rope, resembling an hourglass of time, and its top notes are bergamot, persimmon, bamboo, and apple; middle notes of rose, iris and tobacco; Base notes are sandalwood, patchouli and tobacco.
Wei Blue Beauty This New Year, in cooperation with the Jingdezhen Chinese Ceramics Museum, Sun Lixin, the inheritor of intangible cultural heritage, launched a limited edition of the Ming Dynasty Imperial Appearance Essence Water Arts and Crafts Artist. The latter's works have both the charm of the Eastern nation and the formal beauty of Western modern painting; At the same time, it also has both antique colors, ink and modern mood.
The limited edition is inspired by the museum's collection of the "Ming Wanli Blue and White Dragon and Phoenix Pattern Lid Box", and Sun Lixin presents the beauty of the dragon and the phoenix flowing in the bottle to convey the beauty of Chinese balance.
In addition, the New Year's gift box also contains the Ming Dynasty Imperial Repair Flower Honey, which continues the brand's core ingredient, Chinese peony, with peony seeds and peony root bark plant extracts, and is accurately quantified in a unique peony shape. In order to fit the exploration of peony in the beauty of Wei's blue sky, the New Year's gift box is also specially matched with ceramic embossed peony incense hanging, palm peony flower pot (including seeds).
In the Year of the Dragon, Fangli took the brand spirit of "confidence" as the main purpose, combined with the concept elements of hole cards and home, and launched a New Year-themed confidence gift box, which included foundation, powder, New Year's limited stickers, New Year's limited red envelopes and New Year's limited playing cards.
The gift box is mainly colored in red, with the embodiment of "home" as the main body, and a soaring dragon is integrated into it, outlining the expression of intention of "home is the hole card, and there is confidence" with design.
Focusing on the Chinese New Year family banquet, the brand reshapes the dragon's spiritual totem with oriental aroma and craftsmanship, and has launched a limited gift box based on essential oil scented candles, Fulu Jubao crystal fragrance, Xiangyun car fragrance, plant essential oil hand cream, and New Year's Day banquet candle holders.
Among them, the essential oil scented candle is designed in the shape of "dragon", embracing items with beautiful meanings such as koi (shun), ingots (hair), gourd (blessing), etc., and the glass cover is shaped by a soft gourd, and "gold" is pasted on the top red; Fulu Jubao Crystal Diffuser gathers a variety of ores such as good luck persimmon, Wanfu gourd, and Ruyi peony.
In this New Year's series, Guanxia has specially launched two limited new fragrances of Yuanxi cypress and Jinghong, and there is a return of persimmon Ruyi limited fragrance. Among them, Yuanxi cypress wood is a woody floral fragrance, containing Atlas cedar essential oil, eucalyptus essential oil, cypress essential oil, orange blossom oil and other ingredients; It is a floral woody note, containing Damascus Rose essential oil, violet leaf essential oil, elemi, patchouli essential oil and other ingredients.
The price of the limited gift box products is between 336-1398 yuan, including the essential oil scented candle oversized MAX (1000g) version, each fragrance is limited to 300 bodies, and the Jinghong Fulu Jubao Crystal Aromatherapy is limited to 1000 sets.
Since its inception, the founder of Diptyque has depicted the world of Diptyque on paper with a passion for aesthetics, art and painting, and this New Year's Maison has teamed up with Chinese calligraphy artist Hei Vu to create a limited edition of the artist on Eau de Toilette on paper.
In this collaboration, Heiwa uses paper and ink as a medium, using the traditional Chinese New Year ritual to use paper, to put the powerful "paper" character on the red packaging, and decorated with gold leaf, which also echoes the classic oval gold logo on the bottle, expressing good wishes for the New Year.
The design of the 2024 New Year's gift box starts from the "great torture" of contemporary young people who go home for the New Year to face various relatives, and launches the "New Year's Fight for Tone, Learn from Lin Daiyu" gift box, hoping that everyone can "reject internal friction, but not lose politeness, and reply to all inappropriate words".
The gift box contains a full set of oral care products and fun peripherals, including New Year's toothbrushes, toothpaste sets, mouthwashes, mouth sprays, "Qi Fighting Bags" and more. Its outer packaging is designed with tear-off packaging, on the surface is the relative's "how much savings" and "look at how sensible other people's children are", and after spreading, it is "see how much you give" and "don't force me to 'spray' you" polite words.
With the theme of "anti-bone", the makeup brand Qianyan launched a limited eyeshadow palette for the Year of the Dragon - 32 color palettes of dragon candles, customized handheld mirrors, limited gift boxes and dragon bone accessories (earrings and rings).
Among them, the eyeshadow palette has a total of 8 different light effects such as chameleon, matte, polarized flash, and color mix, covering 9 types of colors, and the team fully reflects the brand's unique "color play" style with full and rich colors such as blue, red, cyan, pink, and orange.
In terms of sensory design, the inner plate of the eyeshadow palette is inspired by the dragon's spine, presenting the theme of this anti-bone; The shell is decorated with a multi-colored and colorful "Silver Dragon Ascending" pattern.
Inspired by the fact that osmanthus is often associated with the Chinese New Year in Chinese culture, Bing Xili has launched the 2024 Pear Wood Osmanthus Aromatherapy Gift Box (Year of the Dragon Limited Edition), which takes the homonym of "flower" and "hair", implying that the new year will be prosperous and waiting for the flowers to bloom.
The gift box is mainly red and gold, and is decorated with Guiguilong bronzing design, including flameless aromatherapy, modeling gypsum aromatherapy, firecracker experience fragrance gift box, modeling flower dragon and other items.
Among them, the modeling gypsum aromatherapy is modeled on the lovely and vivid Gui Guilong and the ingots and gold coins that represent blessing and wealth; The inspiration for the shape of the dragon comes from the traditional intangible cultural heritage handicraft toy paper flip flower, and the brand innovates the paper flip flower into the image of a dragon, and consumers can do sticky, chiseling, trimming, etc.
On the occasion of the Chinese New Year of the Dragon, Yue Sai condensed the reunion image in the Chinese New Year culture, and launched the 2024 Obsidian Reunion New Year Gift Box and the 2024 Gilded Bright New Year Gift Box inspired by "Love Returns to a Thousand Miles and Harmony as Home".
Among them, the Obsidian Reunion New Year Gift Box contains the brand's new ginseng series, which is mainly for women with 50+ mature skin to fight aging, with ginseng microcapsule extract and high concentration of five-fold peptides, and the addition of Western Regions cherry tomatoes; The gilded New Year's gift box uses a combination of 70x cordycepin and 21% bosonine solution to rejuvenate the skin's twin powers.
In terms of visual design, Yue Sai draws inspiration from Chinese reunion culture, uses red as the main color, and integrates doors, fireworks, and reunion into the gift box design as three major design elements.
News ***Weibo, brand official news, Xiaohongshu, **
Visual Design: Lele.
WeChat typesetting: high.
Editor in charge: wood.