The Douyin platform is a channel for rapid drainage, and now there are many dental clinics that have their own "Douyin accounts", but there are not many good ones, and there are few high-quality conversions. In fact, the operation of the platform is to promote its own brand and attract more users.
So how does TikTok work?
Although there are many restrictions on the platform, we can use legal methods to drive customers to our store.
Oral drainage in the same city, and the drainage effect of people around 3 kilometers is more obvious. It's better than sending a flyer!
The short ** in the dental industry can use the combination of online and offline models for marketing and publicity, so that in the past, you can establish your own user pool, accumulate your own accurate customers, and the traffic will be several times the original.
part.1 [How to carry out effective drainage in the dental clinic].
1. Continue to output high-quality content.
2. The content is close to the hot spots.
3. Constantly copy, revise, and polish the copy.
part.2 [How to make a high-traffic ** through Douyin].
and [how to conduct high-quality marketing].
1. The content needs to be rich, do doctor-related daily content or popular science knowledge sharing content, and the characters must have a sense of humor and creativity, which can be more attractive, so as to increase traffic and form an IP number with a unique personal style.
2. Arrange Internet celebrity check-in points in the hospital, shoot **, and give gifts (according to the needs of the market, make exquisite gifts), this will make you see immediate results in your local brand.
3. Creative interactive activities are stationed in shopping malls to create a high sense of participation (competitions, cross-industry activities, etc.).
4. Break the traditional business model and build your own brand (cash red envelopes, activity coupons, tooth missing materials, hospital cases, etc.).
5. Employees bring their own traffic (daily release of out-of-hospital environment, in-hospital interaction, in-hospital activity materials), with 100 people as a unit, and the local ** rate of each paragraph is between 200-1000, which is equivalent to 2-100,000 times a day ** (PS: supporting commission + reward plan).
part.3. [Clarify the goal of operating short ** content].
1. From an expert in a professional field or region to a well-known star expert.
2. Transform from a well-known local dentist to a professional network doctor;
3. From a well-known small clinic to an Internet celebrity clinic, these are all based on the promotion of short **.
At present, in the vertical market segment of Douyin, there are not many real large numbers in the dental industry, so there is still a lot of room for development for people in the dental industry. We want to seize the current opportunity to increase our visibility and **.
part.4. [Douyin drainage method in dental clinic].
1. ** Platform promotion and diversion
Using the ** platform to promote Douyin in Douyin promotion is a very avant-garde method. If you want to be successful in promoting on the platform, an important way is to leave a comment on the platform to promote, and you can also post news on the homepage of the platform.
2. Use matrix gameplay to promote and divert traffic to each other
In Douyin promotion, there is another effective and simple method, that is, to use the large number to push the small number, which has attracted widespread attention. Generally speaking, the number of fans of the large number is made with heart, so in the process of recommending the small number, we should pay attention to its relevance.
That is to say, when pushing the trumpet, it is necessary to reflect the value of the trumpet.
The content of the trumpet can bring practical value to fans;
Hitting the user's pain point;
Simple operation;
It has positive guiding significance.
3. Use major communities to promote diversion
An effective way to promote Douyin is through social media. Community has become one of the effective ways to do this. The purpose of establishing a community for Douyin anchors is also to enhance the stickiness between fans, and fans who gather together based on the same habits or hobbies will have a cohesive force in the interaction, thereby improving the fan retention rate. With the fan retention rate and then using this part of the fans to influence more fans, we want the Douyin account to become more popular, so we can seize the power of the community.
4. Rub the heat and promote diversion for yourself
Pay attention to Douyin hot searches, Weibo hot lists, understand the current hot spots and display your own works, this operation is actually very simple, and it is also a popular promotion method at the moment.
The right way to rub the heat:
It is necessary to start from the hot spots themselves to distinguish which ones are hot spots and which ones can be rubbed.
Learn to take advantage of the situation, you can add some hot topics when publishing, and the cover can also highlight the hot spots.
By contrasting and bringing out its own advantages, it shows its unique selling point.
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