The latest figures, updated at the 2024 National Conference of Heads of Intellectual Property Offices held on January 4, 2024, demonstrate China's vigorous innovation vitality and remarkable achievements in the cause of intellectual property in the past year.
In 2024, trademark protection is still the top priority of corporate brand development, whether it is the expansion of business lines or the maintenance of brand rights, it is inseparable from the holding and protection of trademarks, from the end of 23 to the beginning of 24 years, many powerful enterprises have carried out new trademark registrations, and trademark rights protection work has never stopped.
"Zimi" sued Xiaomi's subsidiary "Jiangsu Zimi" for trademark infringement
On January 6, 2024, Shenzhen Zimi Xunchi Network Technology, the company holding the "Zimi" trademark, issued a statement in response to a series of false public opinion attacks on trademark squatting and product counterfeiting
Jiangsu Zimi Electronic Technology Co., Ltd. (hereinafter referred to as "Jiangsu Zimi", a subsidiary of Xiaomi) is suspected of infringing the company's Zimi trademark rights without the authorization of the company, in order to safeguard the legitimate rights and interests of the company's Zimi trademark, the company has filed a civil lawsuit with the court on September 22, 2022, and the case is currently being heard. In view of the fact that the litigation case has not yet been concluded, it is inconvenient for the Company to disclose the trial of the case, and only explain to the public that the Company has not maliciously registered the ZM trademark, so as to set the record straight.
The Chinese "Zimi" trademark holding company was established in 2010 and applied for the registration of the "Zimi" trademark in January 2012, while the Xiaomi subsidiary only changed its name to Jiangsu Zimi Electronic Technology in October 2013 *** and only began to apply for the "Zimi" trademark in 2020.
No matter which "Zimi" is more famous and recognized by consumers, Shenzhen Zimi Xunchi Network Technology *** is the holder of the Chinese "Zimi" trademark, and its "Zimi" trademark has received trademark protection, after initiating a civil lawsuit, Jiangsu Zimi, which is affiliated with Xiaomi, has successively revised the title and content of the product description of the e-commerce platform and deleted the Chinese "Zimi" word. In April 2023, Xiaomi ecological chain brand CUKTECH Cool State Branch officially announced a new brand upgrade, and the original Zimi ZMI core team joined, and its predecessor was the ZMI Zimi brand that did not successfully register the Chinese "Zimi" trademark.
Huawei applied for the trademark "Chitu Intelligent Vehicle Digital Platform".
According to the Trademark Office of the State Intellectual Property Office, recently, Huawei Technologies has applied for the registration of the "Chitu Smart Car Digital Platform" class 09 and class 12 trademarks, and the current trademark status is pending substantive examination.
This trademark classification includes not only network communication equipment, chips (integrated circuits), integrated circuits, etc., but also goods and services such as electric vehicles, automobile chassis, unmanned cars, cars, self-driving cars, automobile bodies, carrier chassis, and vehicle chassis.
Huawei has applied for automobile-related trademarks several times before, and many of them have been applied to actual products.
Wang Hedi Company applied for the trademark of Di Coffee
Recently, Guangzhou Chuangzao Brand Management has applied for the registration of the trademarks "Di Coffee" and "Di Coffee", the international classification includes convenience food, catering and accommodation, and advertising sales, and the current trademark status is pending substantive examination.
Guangzhou Brand Management *** was established in September 2022, the legal representative is Kang Kang, with a registered capital of 1 million yuan, and Wang Hedi holds 51% of the shares and serves as a supervisor. Previously, the company had successfully registered a number of "D cafe”、“d.coffee".
Ma Yinglong applied for the trademark "Ma Yinglong Zhen Fang", and the category was convenience food
Recently, Ma Yinglong Pharmaceutical Group Co., Ltd. submitted a new application for the registration of the trademark "Ma Yinglong Zhen Fang", and the trademark is classified as convenience food. Since March 2023, Ma Yinglong Pharmaceutical has successively applied for trademarks such as "Ma Yinglong Hanfang" (registered) and "Ma Yinglong Jingfang" (pending substantive examination), with categories such as food, beer and beverages, etc., which can be seen in the industrial layout.
Ma Yinglong is a Chinese time-honored enterprise founded in 1582 A.D., and has become a professional and multi-functional international pharmaceutical listed company involved in drug manufacturing, drug research and development, drug wholesale and retail, chain hospitals and other fields.
Up to now, Ma Yinglong Pharmaceutical Group Co., Ltd. holds a total of 1,043 registered trademarks, and another 14 trademarks are still in the application for registration.
Yiming Food newly submitted an application for the registration of the trademark "Yiming Niuqiao".
Zhejiang Yiming Food Co., Ltd. submitted a new application for the registration of the trademark "Yiming Niu", and the trademark was classified as fitness equipment.
Zhejiang Yiming Food Co., Ltd. is an agricultural industrialization enterprise integrating dairy farming, dairy products, bakery food production and processing, store chain operation services and sales.
Up to now, Zhejiang Yiming Food Co., Ltd. has held a total of 1,358 registered trademarks, and another 92 trademarks are still in the registration application.
Wong Kar Wai Company has registered a number of trademarks for Flowers
With the hit of the TV series "Flowers", the well-known "Miss Wang", "Shanghai Flowers", "Sanyang", "Flowers" and "Silent" have been applied for registered trademarks, and more than 200 trademarks related to "Flowers" have been applied, involving icon text, graphics, English, etc.
Most of the applicants are Zedong Firm*** The company is the producer of "Flowers", which was jointly established by well-known directors Wong Kar-wai and Liu Zhenwei, and films such as "East Becomes West" and "In the Mood for Love" are all from the company.
Among the trademarks applied by Zedong Law Firm, there are also applications that have been rejected, such as "Sanyang" was applied for in August 2020, but the application results show that it is not accepted and the trademark has become invalid. "Miss Wang", "Bu Xiang", "Fanhua" and so on have been successfully registered trademarks.
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