Recently, the China Tourism Academy released the "2024 China Ice and Snow Tourism Development Report", which predicts that in the 2023-2024 ice and snow season, the number of ice and snow leisure tourists in China will exceed 400 million, and the income of ice and snow leisure tourism will reach 550 billion yuan.
Recently, Harbin, Heilongjiang Province, has become popular in the circle with its advantages in ice and snow resources and hospitable attitude. According to the "2024 Spring Festival Tourism Market ** Report" released by a platform, the Spring Festival of the Year of the Dragon is approaching, and Harbin tourism booking orders have increased by more than 14 times year-on-year.
Ice and snow are also mountains of gold and silver.
"Cold" resources give rise to a "hot" economy. From the beginning of winter last year to the present, Harbin has gathered the attention of people from all over the world, and relevant tourism data has continued to hit record highs. As of January 21, Harbin Airport has handled 150 passengers this year60,000 people, more than Sanya, Xiamen, Urumqi and other popular tourist cities.
According to the transaction data of offline small and medium-sized merchants of a payment platform, since December 2023, the offline transaction amount in Harbin has increased by 252% year-on-year, and the growth rate is about 79 times.
Erbin" fire also drove the entire Northeast region. Transaction data shows that during the same period, the offline transaction amount in Changchun, Jilin Province increased by 88% year-on-year, and the offline transaction amount in Shenyang, Liaoning Province increased by 59% year-on-year, both exceeding the national level in the same period.
Cultural tourism consumption has skyrocketed.
In Erbin's "cultural tourism consumption, transportation, tourism and catering have changed the most. According to the transaction data of a payment platform, from December 1, 2023 to January 22, 2024, the transaction value of transportation and tourism in Harbin increased by 974%, and the transaction value of the catering industry increased by 192% year-on-year.
In the catering industry, the consumption of Chinese food and fast food has increased by more than 300%. In addition to the frozen pears that netizens frequently ridiculed, roasted sweet potatoes with spoons, and cut pot-wrapped meat, casseroles, roasted cold noodles and rotating small hot pots are also popular among tourists. In addition, the turnover of dried fruits and Tohoku specialties also increased significantly, with an increase of 189% compared to the same period last year.
Where does "qiě" in Harbin come from?
In the Northeast dialect, "qiě" means guest. The hospitable Harbin people showed the greatest enthusiasm to receive the "qiě" people from all over the world.
According to data from a search platform, during the New Year's Day holiday, the largest proportion of "qiě" who poured into Harbin were "old irons" from the three northeastern provinces, and "Beijing little roast ducks" were also keen to go to Harbin to play, ranking fourth. In addition, tourists from the south are mainly from Guangdong, Jiangsu and Zhejiang.
The "heat" of "Erbin" is still continuing, and Shenyang, Liaoning, the "good brother" of Northeast China, is also heating up.
According to the "2024 Spring Festival Tourism Market ** Report" released by a platform, the Spring Festival of the Year of the Dragon is approaching, Harbin tourism booking orders increased by more than 14 times year-on-year, while Shenyang tourism booking orders increased by 818% year-on-year. Shenyang may become a new round of tourist hotspots, focusing on a tourism advantage of "not too far, not too cold, not too expensive", as well as the "responsive" of the Shenyang Bureau of Culture and Tourism to attract tourists.
Shenyang Xiaoheyan morning market.
*: CCTV news client, CCTV Sannong.