In the world of football, every game and season is not only a contest between players on the field, but also a test of the club's business and brand value. Recently, I couldn't help but feel a little shocked by the news that Inter Miami had surpassed the world's top clubs such as Manchester United, Real Madrid and Barcelona in terms of income in terms of pre-season performance. Thinking about it, I have to say, it's really exciting.
According to The Athletic, Ascensi, Miami International's chief commercial officer, shared the logic behind the achievement: "It's like a messy stew, you have to stew everything together." Although this sentence may sound a bit casual, it actually tells the secret of success - based on sports, maximizing revenue while increasing brand ** and value. It's not just a business strategy, it's a deep understanding of the sport.
However, Inter Miami have not been as good as they could have been on the field, winning just one of their seven games. What's more, Messi's absence from the game in Hong Kong, China, caused a lot of controversy, and even led to the cancellation of two friendly matches of the Argentine national team in China. Still, Messi's social explanations, as well as his standing in the hearts of Americans — Messi became American's favorite soccer player in the fourth quarter of 2023, according to SSRS** polls — have somewhat mitigated the negative impact of the incident.
What's more, Inter Miami is ranked fourth among the most popular football clubs, which is an impressive result. According to Sportico, Miami International's valuation has reached a staggering 10$200 million, 74% compared to 2022**. That's enough growth to make Inter Miami the second major league club to reach a $1 billion valuation after another team.
All these achievements are not only a digital victory, but also an expectation and confidence for the future of Miami International and the entire American major league. On the road of football, whether it is on the field or off the field, Miami International has shown us its unique charm and infinite possibilities.
As an ordinary football fan, it is natural to be filled with joy and pride to see the performance of the sport you love around the world, especially the clubs in the major leagues. I look forward to more surprises that Inter Miami will bring us in the future, and I also look forward to every progress and breakthrough in world football.